Shanxi Fenjiu released the third quarter report in 2022. During the reporting period, its operating income was about 686,543.8 billion yuan, a year-on-year increase of 32.54%. The net profit attributable to shareholders of listed companies was about 2.096 billion yuan, a year-on-year increase of 56.96%. In this regard, Shanxi Liquor said in the financial report that the increase in revenue and net profit was mainly due to the increase in product sales and product structure and the increase in sales revenue during the reporting period.

Shanxi Fenjiu is the leader of Fen-flavor liquor enterprises, and the financial data released by Shanxi Fenjiu has aroused great concern in the industry. The double growth of revenue and net profit also shows to the outside world that the liquor market is in? Golden age? It may have arrived. The main products of Shanxi Fenjiu are divided into Fenjiu series, Zhuyeqing series and Xinghua Village series, which still support the main income of Shanxi Fenjiu. In the first half of 2022, the revenue of Shanxi Fenjiu series products was 65,438+0,465,438+0.96 billion yuan, accounting for 93.23% of the total sales revenue. In the same period of 2026,5438+0.86%, the sales revenue of Fenjiu products accounted for 965,438+0.86%, and the proportion continued to increase. Although the sales proportion of Fenjiu has not wavered, Shanxi Fenjiu insists? Grab at both ends, grab? Our product strategy has achieved initial results. Shanxi Fenjiu, as the main product of Fenjiu, has become the business card of Shanxi liquor industry and built its own brand after years of development.

In the Fen-flavor liquor industry, Shanxi Fenjiu has a leading capacity, and it is the first in the same industry to put forward and implement the international food internal control standards. At present, there are green raw grain bases in many provinces, which realize the traceability from the field to the table. Shanxi Fenjiu has become a leading enterprise in Fen-flavor liquor industry, but it has not stopped. Instead, it has comprehensively strengthened market construction and actively explored the field of Fen-flavor liquor. As an established liquor company, Shanxi Fenjiu also keeps up with the trend, actively arranges e-commerce channels, holds online activities, and enhances brand influence. According to the report of 65438+202210-June, the cumulative sales of official flagship store of Shanxi Fenjiu JD.COM Fenjiu ranked first in liquor brand flagship store, and the cumulative sales of official flagship store of Tmall Fenjiu ranked the top three in the industry. The e-commerce channel has developed steadily.

In 2022, Shanxi Fenjiu also organized a toast to praise the prosperous times, actively mobilized the enthusiasm of business personnel and distributors, and effectively enhanced the brand influence. In strengthening the market construction of Shanxi Fenjiu, the outside world has also provided assistance for the development of Shanxi Fenjiu.