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Why does the bride spend a lot of money on a wedding dress that she will never wear again, while the groom rents a cheap one?
Why does the bride spend a lot of money to buy a wedding dress that she will never wear again, while the groom rents a cheap one, although it may be used in many occasions in the future?

This is because most brides want to look beautiful and fashionable on their wedding day, so the rental company must reserve a large number of unique wedding dresses for brides to choose from. You may have to prepare forty or fifty kinds of each size. However, each wedding dress is rarely rented out, and it may only be rented out once every four or five years. The inventory turnover rate is pitifully low.

Therefore, in order to make up for expenses and reduce losses, the rental fee charged by the wedding company is more expensive than buying a set directly. For the bride, since it is cheap, few people are willing to rent a wedding dress.

On the other hand, because the groom is familiar with the rules, the dresses are basically a few kinds such as suits or Tang suits, and the leasing company only needs to prepare three or five sets of dresses for each model. Renting is much cheaper than buying, so each dress can be rented out several times a year.

Looking at the essence through the phenomenon, most people's behavior still depends on the level of economic costs.