Established in 1993, Shenzhen Safir Jewelry Co., Ltd. is famous for its exquisite craftsmanship and artistic design, and its marketing network covers the whole country. Over the years, Safir Jewelry has adhered to differentiated brand management and focused on product innovation.

Safir is full of gold, creating solderless welding technology, making gold more pure and valuable. Wannian gold ornaments, luxurious diamonds, gorgeous opals, colorful treasures, gold-inlaid jewels and natural jadeite are all shining protagonists on the Seifil jewelry stage, meeting the needs of customers for one-stop procurement.

In 2006, Safir brand operation center was established in Shenzhen; In 2007, Safir independently researched and developed Au999.9 million gold jewelry, creating "solderless welding technology" to make gold purer and more valuable, and was known as Wanjinjinchuang brand; In 2009, the 500th franchise chain of Safir brand was grandly opened, which accelerated the pace of national brand expansion.

In 20 10, Safir launched the second generation VI visual identification system, and its brand image was upgraded in an all-round way. In the same year, Safir took the lead in introducing Opal gems from Australia, and vigorously promoted Opal culture in China. 20 1 1 year, a production base of nearly 10,000 square meters in Safir Li Lang International Jewelry Industrial Park was grandly established;

In 20 13, Safir officially opened the operation mode of direct stores in first-tier cities, and at the same time, the brand image of the newly upgraded third generation began to be activated; 2065438+03165438+1October, international superstar Coco CoCo Lee signed a contract with Safir to become the brand image ambassador of Safir.