Maslow's hierarchy of needs theory: Maslow's theory divides needs into five categories: physiological needs, security needs, love and belonging, respect and self-realization, from low level to high level.
The requirements corresponding to these five categories are as follows:
1, physiological needs
The needs for food, water, air, housing and clothes are all physiological needs, and the level of this demand is the lowest. People always try their best to meet such needs before turning to higher-level needs. When a person is hungry, he is not interested in anything else. His main motive is to get food. For a commercial real estate, there are many industries that can meet these needs. There are mainly large supermarkets that provide ordinary food, daily necessities and clothing, food supermarkets that provide food, department stores that provide clothing, shoes, hats and bedding, clothing stores that provide clothing, real estate agents that provide real estate information, and real estate supermarkets.
2. Safety requirements
Security needs include personal safety, life stability and freedom from pain, threat or disease. Like the physiological demand, before the safety demand is met, people are most concerned about this demand except the physiological demand. Commercial real estate can also introduce home appliance chain stores that provide safety, comfort and convenience, specialty stores that provide fire-fighting equipment, community health centers that provide simple medical rehabilitation, business departments of various insurance companies that provide personal and property insurance, and banks that provide currency security settlement.
3. Social needs
Social needs include the need for friendship, love and belonging. When the physiological needs and security needs are met, the social needs will be highlighted. In Maslow's hierarchy of needs theory, this hierarchy is completely different from the first two hierarchy of needs. With the rapid development of China's economy and the improvement of people's living standards, this demand is becoming more and more obvious. Commercial real estate can design the following industries according to this level of demand: mobile phone hypermarkets that provide information exchange tools, various restaurants that provide party meals or exchanges, coffee and western food, specialty bars, dance halls, KTV, Internet cafes, fitness clubs that provide competitive exchanges, various gift shops, cinemas and so on.
4. Respect for needs
The need for respect includes not only personal feelings about achievements or self-worth, but also others' recognition and respect for themselves. People who need respect want others to accept it according to their actual image and think they are capable. What they care about is achievement, reputation, status and promotion opportunities. This is because others are aware of their talents. When they get these, they not only win people's respect, but also feel confident because they are satisfied with their values. In commercial real estate, all kinds of high-end goods and services serve the needs of this level, such as: art photography center and beauty center to beautify life, department stores and specialty stores that provide world-famous clothing brands, restaurants and clubs that provide advanced services, world famous car exhibition center, world famous watch boutiques, bookstores, wedding goods and services centers, and various jewelry stores.
5. Self-fulfilling needs
The goal of self-realization needs is self-realization. People who want to realize themselves are mainly manifested in their pursuit of work, study and life. With the satisfaction of the four needs of physiology, safety, socialization and respect, people begin to seek the joy of life and learn more knowledge, and try their best to enjoy the spiritual life outside work. Similar projects include various advanced skills training centers, highly educated education training centers, advanced art training centers, spa saunas, foot massage, outdoor leisure clubs and other leisure and entertainment projects.