In fact, children's custom-made clothing stores have seized the blank of the market. There are few shops selling children's clothes now, including many clothes for rent. However, many parents think that it is not worthwhile to buy a dress of four or five hundred yuan (which is less likely to be worn at ordinary times), which provides a chance for children's custom clothing stores to survive.
Attack parents first and lock in public kindergartens.
Mr. Xu, the owner, revealed that in fact, the children's wear custom-made store is seizing the blank of the market. There are few shops selling children's clothes now, including many in costume rental. However, many parents think that it is not worthwhile to buy a 400-500 yuan (which is rarely worn at ordinary times), which provides a chance for the children's clothing custom-made store to survive.
One of Mr. Xu's biggest partners at present is a public kindergarten. The reason for choosing public kindergartens: Because the audience of public kindergartens is mainly working class, and kindergartens often hold some cultural performances, there is a demand for dresses, and the price of customized services is relatively cheap (about half cheaper than the market price), and children can take them as souvenirs, which is acceptable to many parents.
Xu teacher pointed out that in order to get cooperation opportunities, parents should first accept themselves. If you directly cooperate with the kindergarten, the kindergarten will organize parents to buy, and the parents will have high resistance and the effect is not satisfactory. On the other hand, if parents accept themselves and talk about cooperation with kindergartens, it will get twice the result with half the effort. Then publicity time is very important. I chose to hand out publicity pages at the entrance of the kindergarten in early May. Since all kindergartens have to organize cultural performances on June 1st, if there is a demand for dresses, parents who have the conditions will be asked to solve it themselves. Therefore, the publicity effect is ideal, and many orders have been received just after opening.
In order to realize the cooperation with kindergartens, xu teacher also suggested that if parents can distribute their children's dresses in a circle of friends, they can get a 20% discount. The purpose is two things. First, there is a connection between parents, which can help them publicize; Second, parents and kindergartens are also interlinked. Now many kindergartens have their own official WeChat, and parents can send pictures to kindergartens.
So slowly, many kindergartens learned about xu teacher from their parents. When xu teacher went to explore the connection again, he won the customization business of five or six kindergartens without much effort.
Although there are no guests at home, in fact, kindergartens and parents place orders through mobile phones and computers. , completely informationized.
Use children as models and lock in the children's art center.
If xu teacher is using parents' resources to develop kindergartens, then developing another big customer children's art center is using the children of the target customers.
When xu teacher decided to open a children's art center, he first selected a dozen outstanding clients. Models? Potential children, and contact their parents to ask if they have any plans to enter the art center. If so, Mr. Xu Can will provide a piece of clothing for free, but there are two preconditions. First, Mr. Xu's shop can use the right of portrait for free and let the children be models. Second, children should wear formal clothes to class.
The first requirement is understandable. What is xu teacher's second request to use children for advertising? Xu teacher explained that children's art centers are different from kindergartens. They often organize activities, but they have no responsibility to provide clothes. All the children participating in the activity have to solve their own clothes. Where to buy or rent the right clothes will make many parents have a headache. At the same time, the art center is an excellent place for parents to communicate, because parents will chat together when sending their children to class. If children wear their own clothes to class, it will undoubtedly attract the attention of other parents. When both sides chat, parents will do it for themselves. Publicity? .
Through this subtle publicity, in almost half a year, the number of private customers in xu teacher has soared from more than 300 to more than 1500.
Divide the accounts in proportion and lock the wedding company.
Mr. Xu admits that although the business volume of clothing customization in cooperation with the wedding company is not high, the benefits brought by the children's wear rental business can not be underestimated, and the monthly net profit is about 6.5438+0 million yuan.
Mr. Xu said that many wedding companies now set the story of boys and girls carrying wedding dresses for the bride when planning weddings. Children are easy to find, but it is difficult to find a dress that suits children and conforms to the theme of the wedding day. So they took the initiative to contact a number of wedding companies, and the other party said that they could not help sell clothes. After all, they are wedding planners. There is no way, Mr. Xu had to settle for the second best and become costume rental, because renting wedding dresses is the business of many wedding companies, and the profits are divided into a certain proportion. In this way, when the wedding company is planning, it will subtly recommend my company to customers.
In fact, this business is the most cost-effective, because it is a leasing business, the number of dresses to be prepared is small, up to 20 sets, and the cost is not high, but the number of weddings is large, almost all-weather, so the turnover rate of 20 sets of dresses is high and the income is not low.
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