1. The shop window facing the street is used to display samples. 2. Equipment for displaying pictures, etc. Shaped like a cupboard with a shallow window. The display design of a shop focuses on window design, and the focus of window design lies in how to make creative windows. The shop window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the shop. It is a comprehensive advertising art form that focuses on the products sold in our store, skillfully uses scenery and props, sets off the background picture decoration, and is accompanied by appropriate lighting, colors and text descriptions to introduce and promote products. The expression techniques of window design can be divided into the following categories: 1, props are displayed directly, the background is minimized, and the goods speak for themselves. Use display skills to fully display the shape, texture, color and style of the goods themselves through folding, pulling, folding, hanging and folding. 2. Implication and association Implication and association can use some pictographic forms to arouse consumers' association with a certain environment, a certain plot, an object, a certain character, the shape and modality of a certain character, and produce some spiritual communication and * * * to express various characteristics of goods. Implication and association can also be realized through plane, three-dimensional and color expression with abstract geometric props. Two completely different substances in life, completely different forms and situations, will also cause the same psychological buzz because of the same inner beauty. The abstract form in the window also strengthens people's feelings about the individual connotation of goods, which not only creates a brand-new visual space, but also has a strong flavor of the times. 3. Exaggeration and humorous and reasonable exaggeration obviously exaggerate the characteristics and personality of goods, emphasize the essence of things, and give people novel and strange psychological feelings. Proper humor, through humorous plots, extends what needs to be affirmed to the level of a cartoon, which is full of fun, makes people laugh and makes people think. Humor can achieve both unexpected and reasonable artistic effects. 4, the use of advertising language in the street with the night as the background, the window can also show another stage magic, from Chu Xiao at dawn to the dead of night ... The morning star recedes, the passage of time, the change of light, set off the endless charm outside the window. Compared with the commercial window in Beijing, the window design in the streets of Paris is brilliant. Meng Tian Avenue is known as one of the top ten famous streets in the world, and it is a brilliant avenue centered on the Champs Elysé es. The window arrangement of major brands is noble and luxurious, avant-garde and bold, or full of warm childlike interest, which fully shows the charm of the city. The actual function of the window is not what it used to be, and it can't be compared with outdoor print advertisements, and it can't achieve the expected economic effect. Because the present window display in China is still in the primary stage of window design in Europe and America, and it doesn't tell customers the best side of enterprises and products in the most appropriate way, so it doesn't achieve the expected effect. There are many ways of window layout, mainly including: ① Comprehensive window layout, which displays many unrelated goods in a window to form a complete window advertisement. This kind of window arrangement must be carefully designed because of the great differences in goods, otherwise it will give people a feeling of "assorted porridge". Some of them can be divided into horizontal window arrangement, vertical window arrangement and unit window arrangement. (2) Systematic window layout The window area of large and medium-sized stores is large, and they can be displayed in one window according to the category, performance, material and use of goods. (3) Theme window layout, with an advertiser as the center, around a specific thing, organize different types of goods to display, and convey a theme of appeal to the media. It can also be divided into: festival display-a festival window topic with the theme of celebrating a festival; Event display-a window with a social activity as the theme and related commodities; Scene display-according to the use of goods, a variety of related goods are set as specific scenes in the window to induce customers' buying behavior. (4) Specific window arrangement refers to the centralized introduction of a product in windows with different artistic forms and treatment methods, for example, the specific display of a single product and the specific display of a product model. ⑤ Seasonal window displays seasonal goods according to seasonal changes, such as sweaters and trench coats in late winter and early spring, summer clothes, sandals and straw hats in late spring and early summer. This technique satisfies the psychological characteristics of customers' seasonal purchase and is used to expand sales. However, the seasonal display must be displayed and introduced to customers one month before the arrival of the season in order to play the role of seasonal publicity.