1. From the perspective of brand influence, Mercury Home Textiles belongs to the first-line brand, and its favorite bedding belongs to the second-line brand. The brand influence of favorite bedding is not as good as that of Mercury Home Textiles.

2. From the price point of view, the price of similar products of Mercury Home Textiles is higher than that of Duo Ai.

3. From the quality point of view, the product quality of Mercury Home Textiles is also better than Dolove.

4. From the perspective of group positioning, people who love bedding are mainly young people, and Mercury Home Textiles is a brand with a strong classical flavor, mainly for high-end groups.