Investigation and analysis: First of all, we need to understand the target market, the packaging design of competitors, the characteristics and needs of consumer groups, and conduct market investigation and analysis to provide a basis for subsequent design.
Brand recognition: according to the brand characteristics and product attributes, determine the brand name, logo and slogan and other elements to ensure that the packaging design conforms to the brand image and style.
Structural design: according to the shape and size of the product, design the structure and appearance of the package, including material selection, packaging type, opening mode, assembly mode, etc.
Color matching: according to the brand color and product characteristics, choose the appropriate main color and auxiliary color, color matching and matching, highlighting product characteristics and brand image.
Pattern design: according to the brand positioning and market demand, design appropriate patterns and graphics to increase the aesthetic feeling and visual effect of packaging, and at the same time express product characteristics and brand image.
Word processing: according to the requirements of packaging design, handle text information including brand name, product name, function introduction, precautions and so on to ensure that the information is concise and easy to understand.
Evaluation and testing: After the packaging design is completed, evaluation and testing are carried out, including appearance effect, material selection, printing effect, stacking stability and so on, to ensure that the packaging design meets the requirements and standards.
In the actual packaging design process, we need to fully understand the market, consumer demand, brand image and other factors, constantly optimize and adjust the design scheme, and finally realize the organic combination of packaging design and brand marketing.
Zhonghui Design Original Packaging Design Works
The above is the answer of Zhonghui Design (a professional packaging design company), hoping to help you.