Xinchang Town, located in the south of Jianghan Plain, is the north gate of Shishou City, Hubei Province, adjacent to the three counties of public security, Jianli and Jiangling. The town has a total area of 95 square kilometers and a total population of 42,000. It governs 19 administrative villages, 1 neighborhood committees and 1 forest farm. Xinchang Town has fertile soil, rich products, relaxed environment and active market. Xinchang Town is known as the auto parts industrial town, the hometown of fruits and peppers, and the hometown of base wine. It has been awarded the honorary titles of national leading town for producing high-quality peppers and fruits, pilot town for comprehensive reform of small towns in Hubei Province, central town of Hubei Province, township party committee of Wu Hao Province, and production base of 100,000 mu of fruits, peppers and vegetables in Jingzhou City.

This new factory city has a long history. In the Ming Dynasty, two bamboo factories, Fan and Li, set up factories here, and the new factory town came from this. In recent years, the town has vigorously implemented the strategy of "revitalizing the town through industry", made clear the working idea that economic work focuses on attracting investment and enterprises focus on attracting investment, and is committed to improving the investment environment for attracting investment. The town has obvious advantages in transportation, location and resources. It is near the Yangtze River, the golden waterway. The town has permanent advantages in passenger flow, location and resources. It is close to the Yangtze River, and there is a permanent passenger and cargo wharf in the town, which goes upstream and reaches Chongqing via Jingzhou and Yichang. Down the river, you can reach the coast of Shanghai-Nanjing through Yueyang and Wuhan. The road network in the town is very developed. Qin Huang Highway and Xinhou Highway run through the whole mirror, and the rural road network goes directly to farmers. Xinhou Highway is only 60 kilometers from the starting point of the new factory to Yihuang Expressway, and there are no bridges and toll stations on the way. As a key town in Shishou, Xinchang Town has complete services in finance, culture, health, education, public security and taxation, and sufficient water and electricity supply. The new factory and surrounding counties and cities are the national key commodity grain, cotton and oil production bases, and the agricultural resources are very rich.