However, when Sina Weibo was in the R&D stage, in July 2009, Weibo products such as Fanfei and Jiwai stopped operating one after another because of their weak risk control ability, which cast a shadow over Sina Weibo. Whether to continue or give up became a difficult problem for Peng et al.
Peng decided to insist that "Weibo will definitely become the most popular new tool for information dissemination and interpersonal communication, which is the general trend and cannot be changed." After Sina executives made up their minds to be Weibo, Peng's strategy was to quickly prototype products, then listen to users' feedback, improve quickly and optimize constantly.
Peng and his team work hard and efficiently, and almost always work until midnight 10 before going home. Last August, the prototype of Sina Weibo finally came out. Then there is the internal test. Peng personally went to Weibo to listen to all kinds of opinions of internal users, and called the team to make adjustments at the first time. After 3 months, Sina Weibo was relatively stable. Peng took his team to the suburbs of Beijing to celebrate, which was the first time for them to relax in three months. "We really had a good time that night."
That day, my colleague said that Peng was too much like the one in Liang Jian. He always takes the lead and charges ahead, which is very inspiring. "At this point, Li Yunlong and I are really alike." Peng readily accepted the title, but he stressed that Weibo's achievements were not his own strength, but the result of the whole team. Peng said that Sina Weibo is also considering a profit model. "Advertising is the most direct profit model, followed by value-added services." Peng revealed that there will be differences between Weibo of enterprises and individuals, and the functions of Weibo pages of enterprises and individuals will change. Sina will provide enterprises with value-added charging services such as data analysis tools.
In addition, Peng is also planning an open platform in Weibo to reach out to more partners. "However, Weibo is still far from profitability, and there is still a long way to go from real success."
Regarding the rumors in the industry that Sina will spin off its listing in Weibo, Peng took the initiative to clarify: "Weibo is now Sina's most important product. However, when the spin-off listing is really not considered, premature consideration will interfere with the mobilization of internal teams, which is not conducive to the development of Weibo. "
"As a trader of Sina Weibo, did the management reward you?" The reporter asked with a smile.
"I also want to have it. Unfortunately, there is no such thing. " Peng's answer is simple and humorous.