Wonderful titles are undoubtedly the best packaging for videos, but making titles is too difficult for ordinary people and they don't know where to start. Now let's take a look at the process of title making and some common skills, hoping to help you who want to learn title making.

First, the title production process is introduced

In TV packaging, the title production occupies a major position, and even the title has become synonymous with the whole packaging. Everything needs to be planned in advance. As a TV package that uses complex computer tools to make TV aesthetic forms, it also has a relatively standardized production process, which allows you to solve problems faster and achieve ideal visual effects. The whole TV packaging system is extremely huge. Here we only take the production of TV titles as the starting point to talk about his production process.

The production process of regular TV packaging is very complicated, including preliminary investigation, brand positioning and production, overall planning and design stage, and finally specific production. Due to some special reasons, there are very few packages that are truly standardized according to this scientific packaging production process in China, and most of them stay in imitating the packaging production methods of foreign TV stations, and even have no comprehensive consideration style, which cannot but be said to be a kind of sorrow.

In general, the previous research has been ruthlessly omitted, which makes the purpose of packaging itself almost completely lost. The packaging after losing its purpose basically belongs to the designer's production experience in the dark. The general steps of this kind of packaging are:

1 Determine the target to be served.

2. Determine the overall style and color rhythm of the package.

3 design a lens script and draw a story version.

4. Communicate with music design and video design to come up with solutions.

5. Communicate the production plan with customers and determine the final production plan.

6. Implement the designed production process, including 3D production, real shooting and music production.

Finally, it is synthesized into an output and played.

The above is the simple process of making the title. I have explained that this is a simplified production process, but necessary adjustments can be made in actual work. The production cycle of many TV packages is quite short, which leads many production companies or producers to simplify the simplified production process again, or even cancel the drawing and design of scripts and finish them directly on the computer. The quality of the films produced can be imagined.

In most cases in China, a finished package is taken as a copy sample, and the words in it are replaced with colors and the elements used are changed. In the design process, referring to the successful cases of predecessors is a way to quickly improve the production level. I also advocate learning from the master, but if it is purely plagiarism, I think it is meaningless. In this process, we should learn more production skills through copying, and more importantly, learn design methods and production concepts.

Generally speaking, the procedure of making movies is relatively simple. First, find the film samples suitable for your own use, cut these samples into single shots in the later software, then identify the elements of the fragments that have been divided into shots to see which elements are used, and then crack the technology used in the film. This requires you to have a deeper understanding of the software. It is worth noting that the technical cracking will not be considered until the real production begins. Finally, use the tools in your hand to generate your own modification elements and complete the production of the whole movie.

Second, introduce the production skills of the title

Music sample

The production of a TV package title will involve many factors, which requires the close cooperation and timely communication of the music departments in the early and late stages. The sense of rhythm in a film is very important, so generally speaking, when you have a general idea, you will communicate with the music producer in time to generate a music sample, and then control the picture effect according to the existing music sample to achieve the effect of sound and picture synchronization.

Consider the need for downsizing in advance.

In the production process, the time of each shot is usually designed when the storyboard is generated, but in the actual production process, this time is usually extended forward and backward for a little time, mainly considering the editing problem. If you hit a shot at the right time, you can't hit any more when you need to adjust it at the end, which will consume a lot of unnecessary time. Therefore, it is necessary to consider such reduction in advance in the production process.

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