Large-scale event planning scheme 1 I. Overall event planning
1. Activity theme: Venus outreach dynamic show.
2. Target audience of the activity:
The main target group is young people who are about 25 years old and ready to get married.
The key target is the group that pursues beauty and fashion regardless of age.
3. Target customer orientation: mainly middle and high-end wedding dress consumers, supplemented by personal photos and artistic photos.
4. Campaign slogan: Venus, seize the eternal moment (tentative)
5. Activity goal: consolidate the dominant position of Venus wedding photography in Urumqi, greatly enhance the influence and popularity of Venus wedding photography in Urumqi, and increase the market share.
6. Pre-event publicity and on-site publicity methods
(1) Pre-publicity: posters and leaflets. At the end of April, the theme POP advertisement will be posted in the store, and the employees of the company will distribute leaflets, which can be distributed by newspaper clips.
(2) On-site publicity of the event: MC
7. Activity background, music and atmosphere: it reflects romance, fashion, passion and vitality!
8. Co-sponsorship of the event: wine, clothing and accessories, and beauty salons can join forces, and take this event as an opportunity to achieve horizontal alliance in future business activities.
Second, the activity arrangement
1. Activity address: People's Square (a prime location with a large flow of people)
2. Activity time: May/day of 20xx to May 5 of 20xx, and from 1 2: 00 to 19: 00.
3. Formal rules of activities: promotion and publicity are carried out through cultural performances, model catwalks, live lottery, fun games, signature, taking photos, exhibition of classic works, live interaction, etc.
(1) Cultural performances: mainly popular songs and violent dances that young people like.
(2) Model catwalk: In addition to the wedding dress, we should also display the promotional products of the alliance, and the model will also be the hostess and participate in the lucky draw.
(3) On-site lottery: prizes are defined as giving coupons, posters, free personal photo coupons or other items.
(4) Fun games: listening to songs and guessing songs, on-site couples guessing (Lucky 52), kissing contest, etc. (If possible, you can arrange internal personnel, and the game can cause great social effects) to attract floating people and increase the popularity of the scene. With a prize.
(5) Sign your name and take photos as a souvenir; Make a collection of Venus festive autograph books, all guests at the scene can sign as a souvenir, and the photographer is responsible for taking pictures when signing, so as to improve customer satisfaction.
(6) Classic Works Exhibition: Show the classic works of Venus, and deepen the impression of guests and audience.
(7) Wedding reception, group wedding: A group wedding will be held in People's Square on the 5th, with no less than 5 couples, and each couple will be given Vcd discs with conversion. Couples attending a group wedding must be couples who have booked in the program and paid the full amount.
(8) The sponsor sincerely wishes the bride and groom lucky draw: the sponsor provides prizes, and the bride and groom participating in the lucky draw on the spot must be the bride and groom who successfully booked the wedding dress in Venus. The prize was provided by the sponsor, and the lucky draw was held during the collective wedding of the newlyweds on the 5th, which became the climax of the activity.
Remarks: The activity is just a form, and it is our purpose to promote Venus and increase the number of signatures. In the activity, we interspersed with self-promotion. Including the publicity of the host and the brochures distributed on the spot.
4. Specific arrangement of activities: Considering the long time of activities, five days. We suggest that the five-day event be displayed with five different themes, namely, fashion show, beauty show, youth show, vitality show and group wedding.
5. Activity background board: Venus LOGO, with the big characters "Venus, seize the eternal moment" (tentative), and the small characters indicate "May 1 Venus Fashion Show, May 2 Venus Beauty Show, May 3 Venus Youth Show, May 4 Venus Vitality Show, May 5 Venus Collective Wedding". (The activity is continuous and can attract more people's attention)
6. Items and personnel required for the activity: (specific requirements and arrangements)
Table 4 chairs 16 tablecloth 4 lamps 4
Attachment 4 (including content: 1 corporate culture 2 activity introduction 3 theme style 4 logo logo)
Rubber rope 100M lottery box 1 prize roll bag 100 signature thread1*1.5m (love determines the century, true love lasts forever, and true love wishes for ten thousand signature threads).
Camera 1 Camera 1 Audio 4 Amplifier 1 Carpet 200M Wine 1 Huamen 2 Balloon 25 Balloon Arch 1
Salute fireworks 40 booths 4 yarns 20M.
Fishing line 2 packs of advertising posters 40 Logo posters 1 (wedding photography name)
May 1 Venus Fashion Show (focusing on fashion)
Remarks:
12: 00 dynamic opening dance, DJ is responsible for the hot field of music.
12: 10 Two hosts (young, handsome and beautiful, in line with the image of Venus) entered the venue to introduce Venus and this event.
12: 20 song
12: 30 model catwalk (1)
13: 00 Exhibition of classic works and explanation of prices and preferential ways (1) Promotion activities.
13: 30 first round lottery interaction
14: 00 Dance
14: 20 fun games Listen to songs and guess songs (show prizes to improve the enthusiasm of the audience) to improve the atmosphere.
15: 00 song chorus
15: 30 exhibition of classic works with explanations of prices and preferential ways (2) promotion activities.
16: 00 second round lottery interaction
16: 30 model catwalk (2)
17: 00 autograph and take a photo as a souvenir (each autographed audience will give a small gift).
18: 00 Fun Game Live Couple Quiz (Lucky 52)
18: 30 Dance
/kloc-set off a salute at 0/8: 50! The host came in and announced the end of the first day!
Ends at 19: 00.
Time can be arranged according to the specific site!
Large-scale event planning scheme 21. Event time: May 8.
2. Venue: Wuyishan
Three. Number of participants: all members of the business department.
Four. Purpose of the activity: to create a healthy and positive working environment, enhance the spiritual and cultural taste of employees, deepen mutual understanding, cultivate mutual affection and affection among members, and enhance the cohesion of the club team.
Verb (abbreviation of verb) activity process
1. All members are ready to gather in front of the office building at 8 am.
2. After counting the personnel, the president will convey the matters needing attention and the purpose of the activity, and then divide them into several groups. Each group is responsible for 1-2 cadres, with team leader 1 and correspondent 1.
Let's move forward. The procession must be neat and not too noisy. Cadres and team leaders should pay attention to the situation of the players and determine the appropriate rest time.
It is suggested to have a rest for ten minutes at the foot of the mountain.
5. Climb the mountain. In the process of climbing, it is suggested that each team act independently and evaluate the climbing speed between teams. The fastest group has the priority to get the name on the social flag, and the slowest group should perform punitive programs. There are wonderful parts in the process, so take photos. In a certain order, pay attention to safety.
6. rest. It is recommended to rest for half an hour and start activities.
7, to carry out recreational activities, there is no fixed time, if the climbing time is too long, the time can be compressed, if the time is short, it can be increased. This activity is carried out in the community. Alternative activities (which are decided on the spot)
(1) Pick up the song. Divide into several teams, led by cadres, and the president sings. Each team will sing according to the last sentence. There should be competition between teams, which can reduce the difficulty at first. To sing a song, the last sentence must have the last word, which can be homophonic.
(2) pull songs. Teams should compare morale with each other and sing to each other.
(3) idioms solitaire.
(4) Similar to the game of delivering packages, one person blindfolded and delivered flowers at the same time. After the counting stops, the person with flowers in his hand must perform the program.
(5) Give some idioms to make up stories.
(6) Small debate. Recommend ten people, divide them into two teams and debate a certain issue in the club.
(7) small dance, find a flat open space, dancers can participate, and those who can't can learn.
(8) Super imitation show. Volunteer to participate in and imitate the singing or performance of stars.
8. lunch This plan will take fifty minutes.
9. Free activities. In principle, individual activities are not allowed, but several people can participate in activities or games together, or members can get to know each other, talk to each other, read books or do other things.
10, members speak. Once again, everyone expressed their feelings and gains in this activity in one sentence.
1 1, everyone took photos as a souvenir.
12, community unified organization downhill, orderly, pay attention to safety.
13, back to school. (plan to meet in the square of building B in an hour)
14, the president made a summary of the activity, and announced that members would write an article about the feelings of the activity, and then announced the end of the activity.
Activity arrangement of intransitive verbs:
1, group action. You can continue to train the team, or you can take each department as a team, and the team leader will arrange the shift. Boys can also help girls get the effect that "men and women are not tired of climbing mountains together" in the team.
2, the team in the process of marching and climbing must be unified action, the team should be neat, the captain should take good responsibility.
3. It is suggested to prepare a community flag, which can be signed by members when climbing to the top of the mountain, and stored in the community as a witness of the activity, which is also a permanent memory in the hearts of members.
Seven, matters needing attention
1, obey the leadership, observe the activity discipline, safety first, for the sake of safety, all members are not allowed to leave the team without authorization, and report to the cadres if there are special circumstances. Work alone, at least three people.
2. In order to cope with all kinds of sudden shocks, team members must bring all kinds of first-aid medicines to prevent accidents, or have special classmates in charge.
3. Every member pays attention to team spirit and actively cares for and helps the students around him.
Members should bring lunch, drinking water and tablecloths, and remember to protect the environment. After lunch, before going down the mountain, they should collect the garbage, deal with it in a unified way, and don't throw it about.
5, crisp autumn, dry weather, not allowed to make a fire.
6, cadres or team leaders to maintain order and discipline in each group.
Eight. Activity description
1, this activity is voluntarily attended by club members.
2. All participants can take leave, but leave must be subject to the arrangement of superiors.
3. Personal responsibility for accidental injury caused by disobedience to management.
Nine, prepare items
1. Fit clothes (school uniforms) and shoes.
2. Drugs. Such as band-AIDS, absorbent cotton, etc.
3. Camera and whistle.
Everyone should prepare proper amount of water and food.
5. Duration (by two students).
Large-scale event planning scheme 3 I. Event background
In order to carry forward the traditional virtues of the Chinese nation to help the poor and improve the concept of charity for the whole people, the first charity performance of xx Love Student Association aims to further create a good atmosphere of charity for the whole people, promote charity culture and advocate dedication to love. The party is a perfect combination of charity and local culture, and the charity performance with the theme of "Love Passing, Sincere Education" will be held in Dongfanghong Square.
Second, the purpose and significance of the activity
The charity performance with the theme of "Giving Love and Helping Students with True Feelings" is to guide more citizens to pay attention to the poor students in Jiaozuo and the vulnerable groups around us. We sincerely hope that people from all walks of life will do their part. As the saying goes, a drop of water can make a sea. As long as everyone gives a love, the world will become better!
Advocate citizens to pay attention to the poor students around them with charity performances, arouse the understanding, respect, care and help of the whole society through charity performances, and expand the influence of charity. Advocate the volunteer spirit of "dedication, friendship, mutual assistance and progress".
Third, organization
Organizer: Love Aid Society
Supporting unit: * * General agent of Health Paint Jiaozuo and overseas companies.
Cooperation and assistance unit:
Co-organizer:
Organizer:
Name of the event: large-scale public performance of "Love Passing, Sincere Education"
Activity time: September 20xx 1 1 (Saturday)
Venue: Dongfanghong Square
Media: Yang Shan Forum.
Four. Sponsoring company
(a) to coordinate the donation units and determine the intention and amount of donation.
(2) Issue bills for the sponsor company with the official bills of Project Hope.
(3) During the benefit performance, please sponsor the company to come to the stage with a donation card.
(4) Set up exhibition boards around the performance venue to thank enthusiastic enterprises and individuals.
Verb (abbreviation for verb) safety plan
In order to ensure the safety during the activity and make this activity go smoothly, the following security work plan is formulated.
(1) Guiding ideology: elaborate organization, careful deployment, close cooperation, fixed posts, personnel and responsibilities, to ensure that the party is foolproof and the benefit performance is carried out safely and smoothly.
(II) Organization and leadership: In order to strengthen the organization and leadership of the security work of this event, * * is responsible for setting up a logistics support emergency team to arrange, coordinate and direct the security logistics work of this event.
The use plan of intransitive verbs to raise funds
1. aid program: part of the money raised will be donated to poor students (400 yuan/person/semester).
2. When sufficient funds are raised, two libraries (about 8,000 yuan) will be established.
Attachment: Welfare Performance Scheme
Person in charge of the party: Happy Tree: Team member: Sister Hong
Collection and review of projects, assignment of volunteer work.
Outreach Group: Strong: Fan Milier Yao
Responsible for contacting enthusiastic merchants to find donors for children, as well as charity merchants in the square on the day of the charity performance. Find and plan charity bazaars.
Reception group: Let the birds fly in the sky: solo dance:
Responsible for the reception of personnel of relevant institutions, the coordination of relations and the liaison of venues.
Propaganda Group: Young Farmers and Young Dragons: Gao Jian
Responsible for the design and finalization of publicity materials.
Fan Huaping (Jin Dian Wedding Service)
Responsible for the design and maintenance of equipment (lighting, sound, stage, etc.). ) at the performance site.
General coordinator of the party: Sunshine Life:
1, collect healthy and progressive programs from the society, and hope enthusiastic friends will actively participate and provide support!
Specific contact person: Team leader: Happy Tree: Team member: Sister Hong.
Collection and review of projects, assignment of volunteer work.
2. On-site charity sale will be held on the day of the event;
For details, please contact: Water Side.
For corporate donations, please contact the Outreach Group: Steel Gun:
Large-scale event planning scheme 4 I. Target market analysis
The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.
Second, the pricing strategy
1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.
2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
3. The Mid-Autumn Festival package (explained below) should not be too expensive.
4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but according to the hotel's net profit).
Third, marketing strategy.
1. Make a special Mid-Autumn Festival package, which can be divided into three categories according to the actual situation: affordable, medium and high. There are two meals, three meals and other types. The theme should reflect family reunion, and moon cakes can be given as our specialty (the price does not need to be too high).
2. If your family's birthday falls on August 15 of the lunar calendar, you can enjoy a discount of 5-6 fold when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.
3. If the mobile phone and fixed telephone number are 8 15, you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.
As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.
5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).
6. The activity will be held from August 10 to August 20th of the lunar calendar.
Fourth, promotion strategy.
1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).
2. TV, street banners and newspaper advertisements are combined.
3, you can try mobile advertising, the focus is on the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.
4._ _ Website () _ _ Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on (). The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertising is ok, but the quality of flyers must be high.
Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.
Verb (abbreviation for verb) Other related strategies
Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.
Hotel marketing is to study how hotels identify, analyze, evaluate, select and utilize market opportunities in the fierce competition and changing market environment, how to develop marketable products, explore the best form and the most reasonable way of hotel production and sales, and achieve maximum economic benefits with the least labor consumption.
Large-scale event planning scheme Chapter 5 1. Event theme: Entertainment English, Blessing the Olympics.
Second, the purpose of the activity: to improve everyone's interest in English and enthusiasm for the Olympic Games.
Three. Organizer: Foreign Language Association of Beijing Jiaotong University
Four. Venue: Jiaodaming Lake
Verb (abbreviation of verb) activity flow:
1 Opening Ceremony
Accompanied by passionate music-"We Are Ready", the host came to the Hu Ming Pavilion to read the opening speech and announced that the May 4th series of activities began now.
2. Specific activities
A. Lyrics activity: On the day of the activity, the Association will set up some booths around Hu Ming. At these booths, there will be interesting questions carefully selected by the association for students to answer. If you successfully answer these questions, you will get a beautiful small gift from the scene!
B. Word guessing activity: Each group consists of two players. Two contestants will cooperate with each other to complete the answer, one of them is responsible for describing and the other is responsible for guessing words. In the process of guessing words, the staff of the association will be responsible for replacing the vocabulary board, and the vocabulary is mainly some Olympic words. The biggest feature of this activity is that only the players who are responsible for description are allowed to express themselves in English. The first three groups who answer the most successfully in a certain period of time will get rich gifts!
C the dialogue between the Olympic Fuwa and the Greek gods: this is a drama carefully designed by the Foreign Languages Association. The staff of the Foreign Language Association will dress up as Olympic Fuwa and Greek gods respectively, and present you with a humorous and epoch-making performance! This symbolizes our best wishes for the Beijing Olympic Games. In addition, you can also take photos with the lovely Fuwa and Greek gods on the spot!
D. Campus fun cross-country race: On the day of the event, we will set up a number of scenic spots around Hu Ming and set up various types of activities, including language, action, interaction and puzzle. A group consists of several students. At the end of each question, the contestants have to run to the next point to complete the relay. During the competition, in order to inspire everyone, there will be delicious food and cold drinks waiting for you at some points! The starting point of the game is located in the pavilion by the lake of Hu Ming. Only by completing the answer and returning to the starting point around the lake can the game be successfully completed. The top three players who finish the game in the shortest time will get the mysterious prize we prepared!
E. Hand in hand, bless the Olympics: the day's activities have come to an end and reached a climax! We will organize everyone to participate in a very useful activity. Let's hold hands and circle around Huming Lake. There will be a lead singer group composed of our association in the pavilion of Huming Lake. With the music playing, we sang the classic "Hand in Hand", and at the same time everyone shook their arms with the rhythm, forming a perfect and moving picture. At the end of the song, we raised our arms and shouted, "Come on, Olympics! Come on, China! " Expressed the strong feelings of the new youth for the Beijing Olympic Games.
3. Closing ceremony
The day's activities ended, but everyone's enthusiasm for the Olympics was rekindled. Finally, the host announced the successful conclusion of the May 4th series of activities.