Not so good. The competition in the live broadcast market of group buying in the same city is fierce, and it needs unique advantages and characteristics to stand out. Live sales need to ensure the quality of goods. If there is a problem with the quality of the goods, it will have a negative impact on the brand image. Live broadcast sales need efficient supply chain management to ensure the stability and timeliness of supply. Therefore, the live broadcast of group buying in the same city is not good.