The former includes a long time span, from the pre-wedding to the packaging operation, from the model and quantity of the wedding team to the choice of driving routes, candy and drinks, there will be fine and orderly arrangements.
The latter is only designed for the plot, overall layout, lighting and dance beauty of the wedding scene. This is what we call site planning.
Semantically, small planning seems to be included in the big planning, but it is not. The so-called peripheral planning has certain fixity, that is, patterning. What really plays a central role in the wedding ceremony should be the small plan in the simple wedding ceremony.
With the whole society paying more and more attention to weddings, wedding forms have developed by leaps and bounds, and all kinds of weddings have been enriched and become more beautiful by all kinds of planning, which can't be said to be a great change brought by wedding planning. Result. What should have been the starting point of the wedding has become a fig leaf for the wedding talk list, and more people sell artificial meat in Beijing when hanging Shandong sheep's head. So what is the real wedding planning? How to improve your wedding planning level? The author summarizes the following points;
First, the real wedding planning is based on the high-definition life picture of the prospective couple (what is the wedding planning of the couple? ), with their emotional line as the main line, put their scattered stories on it, and then summarize all the information. Effectively allocate stage art, lighting, sound, photography, etc. A "comic book" was tailored for them.
Second, improve the level of wedding planning. The author summed up three Don 'ts and three Overcomes. Third, strengthen.
Three, three don't; Don't be preconceived. Don't be too familiar with it. Don't be opportunistic.
Third, overcome; Overcome the hubbub and usurp the host's role, and sit in the well and watch the sky. Overcome mechanical plagiarism.
Third, strengthen; Strengthen integration. Strengthen the choice of words and sentences. Strengthen thinking innovation.
1, don't be preconceived; Brides-to-be are mostly amateurs about weddings. Don't get hot when the bride-to-be just walks in the door. I almost smashed seven or eight ideas before I could say what I thought. There are only two results. One is a wise man who said a few polite words and left. The second is that the prospective couple who smashed Meng signed the bill in a muddle, and the wedding company made the wedding so-so. Remember, you must put yourself in the right position and learn to listen. After all, the wedding is a couple's wedding.
2. Not familiar with the road; It usually happens to planners with extremely inertial thinking. The client came, just saying age, hotel, occupation and hobbies. I immediately thought of the similar wedding I had done before, so I led the client by the nose and returned to the track I was familiar with. As we all know, although the wedding is roughly the same, each couple's love story is different. Painting a tiger according to a cat, compared with painting a gourd ladle, not only delays the wedding event of the couple. I also decadent my brain.
3. Don't be opportunistic; As a wedding planner, when you listen to your customers carefully, don't take chances, take advantage of their verbal loopholes, consider the problem from the customer's point of view, and remind and supplement in time. To avoid mistakes.
1, to overcome the presumptuous guest usurps the host's role; The presumptuous guest usurps the host's role here means that in the process of wedding planning, we don't know the priorities of the wedding, and blindly increase our efforts in the secondary links, while ignoring the part that should be the main event. This kind of thing usually appears at the beginning, and a lot of people and things pile up to perform. I thought it caught the audience's eye, but it wasn't. As a planner, we must know what artistic conception this wedding should express, where is its highlight and how to express it.
2. Overcome the problem of sitting in the well and watching the sky; This is easy to understand. In today's wedding planning team, such people do exist. These people are generally hosts and planners. Because of their age or other reasons, they don't want to go out and have a look. They are self-righteous and have three or four sets of books in their hands. I don't regret widening my belt. We encourage planners not to always lock themselves in a relatively narrow space. A person's thinking is always limited, and other stones can attack jade. Listening more, watching more and learning more is the right way.
3. Overcome copying mechanically; Because the wedding procedures are similar, not every wedding has new ideas, but it is by no means the same link can be copied and planned. It's good to put it at A's wedding, but it may make a joke at B's wedding. In recent years, the author has seen many paragraphs that are mechanically copied. (Talk about the steps and processes of wedding planning and some suggestions)
1, strengthen integration; When planning, people usually use external forces to make use of some other people's success stories. This is understandable, but after a plan is completed, it needs to be reflected many times. Where can the same method be used, how to expand its field and how to explore its new ideas? In other words, it is ruined, steamed, digested and sublimated. Only in this way can we exchange less for more and gain more room for development.
2. Strengthen the choice of words and sentences; Why do we advocate the host to do planning? This is because planning is actually a job of phrasing words and sentences. Planners can conceive ingenious scenes and fresh links, but they can't find suitable words to express them. Now weddings tend to be colloquial, and catchy and easy-to-understand articles are the development direction. This requires a planner to have some host skills. To write a copy, you must first read it and feel whether it is as perfect as you think.
3. Strengthen concept innovation; Looking at the current wedding, although there are many patterns and names. However, most of them are. As far as the reason is concerned, it can be attributed to the fact that wedding planners are still bound by the inherent wedding form and cannot emancipate their minds. As a wedding planner in the new era, you should jump out of the wedding to see the planning, and you will find that the world is vast and the weddings are diverse. So everything in the world is for my use, and weddings are very different every day.