Stereo vision: 3D packaging design can improve consumers' goodwill and shopping desire by showing the appearance and quality of products. This design style presents a three-dimensional space, making full use of the space to show the information and characteristics of goods, so that consumers can understand the goods more clearly and intuitively.
Unique modeling: this method focuses on simulating physical objects or minimizing unconventional means such as design, so that the packaging can obtain a unified and fashionable style impression. At the same time, novel forms can often arouse consumers' curiosity and strong eyeballs.
Festival atmosphere: Making corresponding designs in important festivals will obviously arouse people's sensitivity to different colors, and make commodities become one of the necessities of events temporarily. For example, on Valentine's Day, elements such as red, pink and love can be skillfully integrated into the packaging design to show romance.
Material selection: In addition to common packaging materials such as cardboard or stainless steel, other innovative and representative materials can also be used for packaging, such as bamboo, hemp rope and moss. The use of advanced materials or green degradable molecular materials is more in line with environmental awareness and brand image values.
Color matching: Color matching is very important for packaging design. Color can make consumers pay attention to the key points, divert their attention or feel some kind of emotional atmosphere. By using different colors, we can increase the visual appeal of goods, distinguish the categories and brands of goods, and improve sales efficiency.
Object details: From the outside, the box may be neat and unique, but it is difficult for you to find any space with easily movable patterns on it. Carefully handle the lines, structures or omissions of each tone, and the details of objects are enriched in the perfect product production process, bringing people a unique style full of artistic sense.
Group diagram structure: the application experience of landscape painting "upper, middle and lower" cannot be separated from the group diagram structure of packaging design. Try some more exquisite and orderly symbolic considerations to provide graphic elements with taste connection for visual perception, which can improve the purchasing power and quality recognition from the inside.
To sum up, creative packaging design lies not in quantity, but in quality. Its focus is to attract people's attention, transmit information and shape brand image. In this process, it needs to carry more positive thinking ideas and expressions of consumers' psychological needs, so as to achieve the purpose of breaking through the routine, making people remember deeply and arousing * * *.
Zhonghui Design Original Packaging Design Works
The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.