Many people think that flower shops can make a lot of money, with good results and zero risk. So whether you know flowers or not, you blindly invest in business, but you don't know that the flower industry is a manufacturing industry with high capital investment and high risk. If they have no sense of crisis, scientifically study the sales market and deeply understand the market situation, blind flower shops will lead to irreversible property losses.

As a product, flowers must follow the laws of the market economy system, such as business items, location, publicity and advertising, and service level, which are very critical, and must be carefully investigated and discussed before the flower shop. In addition, flower potted plants have the characteristics of high school, strong periodicity and standardized maintenance technology.

Therefore, before opening a physical store, it is necessary to have certain flower planting assets and technical management methods as support points, pay close attention to the flower market at any time and place, reduce risks and prevent unnecessary losses.

Suitable location of flower shop

1, downtown, business district

It has formed a fixed sales place and a certain consumption atmosphere with the bustling area and commercial center of this city. At the same time, these places are also the concentration places of high-class hotels, guesthouses and meeting places. The location of the flower shop here has a "good time" and "good location" from the beginning.

If the business is well run and "in harmony with people", the business will flourish. The flower shop opened here should be superior, and both the decoration of the flower shop itself and the flowers in the flower shop should have taste. This flower shop can operate from both in-store retail and order business.

2. Next to the university

It has become a fashion for college students to love flowers. Flowers are not only varied and colorful, but more importantly, many flowers themselves contain a meaning.

Some college students will attach a bunch of carnations or a red rose to the gift box when giving gifts to relatives and friends. Teacher's Day, Valentine's Day and Valentine's Day are the festivals where college students buy the most flowers.

3. Residential areas

With the improvement of people's living standards, flowers are no longer an ornament. Flowers and plants can make people appreciate the mood of Zhi Tao. After intense work, if there are a few pots of flowers and plants at home, it will not only make life interesting, but also be an excellent home improvement. On festive occasions, it is obviously lively and fragrant to send a pot of flowers between friends. The giver doesn't spend much, and the recipient is happy.

4. Near the hospital

There are flower shops near almost every big hospital. Blooming flowers show infinite vitality, and gorgeous colors show the richness of life. When a friend in the hospital receives a bunch of beautiful flowers or a beautiful flower basket, he not only feels his friend's real care and expectation for his early recovery, but also plays a role in adjusting the atmosphere, calming down emotions, feeling life and feeling hope when placed in a cold ward.