Every year, the Spring Festival is the golden season of China's consumer market, the season when businesses are ready to go, and the golden time for tobacco retail customers to compete. How to make retail customers prepare for "food and grass first before the Spring Festival" plays a key role as a bridge between the company and customers. Combined with the actual work, the author thinks that the account manager should do the following five things well: First, be clear about the goal and have a clear aim. One month before the Spring Festival every year, tobacco companies will set sales targets for the new year, focusing on brand cultivation and other sales priorities. At this time, every account manager needs to study hard and deeply understand the objectives and tasks, target brand cultivation and the focus and direction of sales work. Only by achieving a clear goal can we be targeted in our work and do a good job in brand recommendation and social consumer guide in sales. Second, the information is direct and the publicity is in place. Before the Spring Festival every year, cigarette information (such as monthly limited promotion, sufficient supply, new brand listing, "532, 46 1" brand cultivation, etc. ) is the fastest and most concentrated time. How to accurately convey these latest cigarette market information to retail customers is undoubtedly the focus of account managers. Because the customers under the jurisdiction of the account manager are often above 130, in addition to visiting and telephone notification, we should also use scientific and technological means such as SMS group sending and voice information platform to let customers know the latest cigarette information in time, so that they can arrange and make reasonable cigarette purchase plans according to these latest cigarette information. The third is stock guidance and structural upgrading. Spring Festival is a traditional festival for China people, and it is a good time to visit relatives and friends and hold a wedding reception. Middle and high-grade cigarettes will become the main category of consumption at this time. Although every retail customer knows that they should buy more cigarettes at this time, they may be at a loss when they know what kind of cigarettes to buy and what the proportion of all kinds of cigarettes should be. At this time, the account manager needs to give a reasonable and perfect stocking plan guidance according to his own work experience and the reality of retail customers. By strengthening the guidance to retail customers, the stability, order and continuity of the cigarette market can be promoted, and the sales structure of cigarettes can be effectively improved. Fourth, be proficient in business and pay attention to details. Every retail customer expects the account manager to give him more comprehensive and professional guidance, which requires the account manager to master skilled professional skills and learn more about the quality, price, packaging advantages and characteristics of new and key cigarette brands, as well as the latest cigarette delivery information. Near the end of the year, retail customers are busy buying goods, distributing goods and selling goods. Faced with the rapid growth of passenger flow, there are often some mistakes, such as forgetting to confirm the order, or even forgetting to place an order and deposit. At this time, the account manager needs to have a high sense of responsibility, pay attention to details at the same time, do a good job in tracking orders, remind and guide customers, in order to avoid customer dissatisfaction caused by the loss of goods that cannot be booked or successfully obtained. Five, honesty education, promote norms. Strengthen the propaganda of honest management and law-abiding management, and strengthen the propaganda of anti-theft and anti-replacement of cigarettes. Before the Spring Festival every year, the tobacco monopoly department strictly manages the market and severely cracks down on illegal cigarette sales. Therefore, the account manager should guide the friends of retail customers not to be investigated or even suspended for some petty profits, which is not worth the candle. Only by guiding them to improve their awareness of honest management and law-abiding management can we ensure the normal operation of cigarettes. 02