Although the head anchor can make the brand gain greater exposure in a short time, in the long run, the live broadcast of the brand store can deposit the audience watching the live broadcast into their official accounts, and the continuous content output of the brand can effectively strengthen the loyalty of fans to the brand, thus promoting the transformation.

2. The combination of gameplay is diverse, increasing profit opportunities.

Brand store broadcasts generally only sell goods under their own brands, and the combination of gameplay is more diverse. In addition to combining goods in different price ranges to meet the needs of different consumers, we can also increase profit opportunities through marketing activities such as exclusive preferential activities in the live broadcast room.

3. The audience group is fixed, which improves the efficiency of product selection.

Different brands have different market positioning, especially brands that are deeply involved in market segments, and the portraits of audience groups are generally fixed. This means that when the brand is broadcast live in the store, it is easier to optimize the product selection strategy through the direct feedback provided by consumers when watching the live broadcast, and it can also guide the brand's later marketing strategy.