1. Yanghe blue classic

Yanghe Blue Classic is a high-end brand launched by Jiangsu Yanghe Winery in August 2003. The "Blue Classic" trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. This is another trademark recognized by Jiangsu Yanghe Winery at the national level after Yanghe was recognized as a well-known trademark in China in 2002.

2. Yanghe Daqu

According to textual research, Yanghe liquor-making began in the Han Dynasty and flourished in the Tang and Song Dynasties. Yanghe Town, Siyang County, Jiangsu Province is a famous wine-making place in Han Dynasty. Yanghe Daqu is a high-temperature Daqu cultivated with high-quality sticky sorghum as raw material, wheat, barley and peas as saccharifying starter, and brewed with the water of Renmei Mingquan. Yanghe Daqu belongs to Luzhou-flavor Daqu liquor, with clear and transparent liquor body, rich and elegant wine aroma, fresh and sweet entrance and delicate and long taste. Yanghe Daqu is recognized as oriental wine by China and Japan, and won the title of "International Famous Wine" for many times, and was selected as one of the eight famous wines in China.

Extended data:

Introduction of Yanghe Blue Classic R&D

market survey

Yangheqi invested a lot of manpower, financial resources and material resources to conduct a large-scale investigation on the market. Understand the real thoughts of consumers at different levels at that time and find out their new unmet needs. The contents of the survey include: (1) To study the taste preference of target consumers through blind test; Through a large number of consumer comfort tests after drinking, the effects of different styles of liquor on human health were studied. Statistical analysis methods such as correlation coefficient are applied to the study of consumers' consumption habits; Using SPSS and other large computer statistical analysis software, the market survey results are comprehensively analyzed and studied.

Yanghe has tested the taste of 4325 target consumers and the comfort of 23 15 target consumers after drinking, and reached the following conclusion: Liquor plays an important role in interpersonal communication, and sometimes a person drinks a lot. The biggest discomfort of consumers after drinking liquor is mainly headache, followed by dry mouth. Liquor consumption market urgently needs to develop "soft" new products that are "low but not weak, high but not strong, long and clean, full and harmonious, and particularly comfortable after drinking".

Classic research and development

In August, 2003, Yanghe summarized and refined a set of systematic theories on the characteristics, advantages, technological requirements and trace components of soft wine, and finally let "Yanghe Blue Classic" leap out of their hands. There are three kinds of "Yanghe Blue Classics": the blue of the sea, the blue of the sky and the blue of dreams, and the grades and prices are from low to high. Its advertising campaign was changed from "the widest sea in the world, the sky higher than the sea and the man's feelings wider than the sky" to "the widest sea, the highest sky and the most extensive man's feelings in the world"

Yanghe Blue Classic won the title of Top Ten Innovative Brands in China Liquor Industry in 2008.

"Yanghe" once ranked around 20, far behind the eight famous wines. By 2006, Yanghe ranked seventh, and its main business ranked fifth in 2007;

In the 4th Jiangsu Liquor Brand Ranking organized by Xinhua Daily, Yanghe Blue Classic was selected as the top ten brands with the highest votes.

References:

Baidu Encyclopedia-Yanghe Blue Classic