Wenzhou People's Broadcasting Station has five sets of frequencies: news broadcast, traffic broadcast, sound of music, economic broadcast and green voice, which are broadcast 24 hours a day. The recording, broadcast control, transmission and transmission system of Wenzhou People's Broadcasting Station all adopts the world's advanced digital imported equipment, and its technical equipment level ranks among the top cities in the country. FM94.9/AM666 Wenzhou Comprehensive Broadcasting set up seven files, namely "949 Hours Express" 17, "949 Half-hour Information" 10 and "949 Stock Market Express", to deliver the latest and fastest news information to the audience in time.
"Good Morning Wenzhou" and "Wenzhou News Network" are two news programs with different styles, criticizing the current disadvantages and serving the people. "Zhejiang Youth Civilization" and "Excellent Column of Zhejiang Radio and Television"-aviation general station, scattering committee and financial daily are close to life and provide you with sincere services. The new online newspaper reading time, natural wealth, variety flagship store, I love blind date and everyone loves radio station will interact with you wonderfully and serve you intimately! Wenzhou Economic Broadcasting (FM 88.8 MHz, MW 80 1 kHz) focuses on the frequency positioning of "based on economic service" and strives to create the broadcasting service concept. Investment and financial management, real estate and home furnishing, health guidance, catering and entertainment, consumer rights protection, travel and other programs provide the most intimate and thoughtful services for people's urban life. The frequency positioning of economic broadcasting is clear, while vigorously developing the market, introducing market-oriented operation into program production, and striving to achieve a double harvest of social and economic benefits. The whole program runs through the style of "relaxed, cordial and fashionable" and firmly grasps the target audience of "white-collar workers aged 20-50".
Urban intimate broadcasting. Wenzhou broadcasters will use their most sincere efforts, the most pleasant voice and the most cordial service to write the most beautiful life notes over Wenzhou. The Sound of Music of Wenzhou Radio Station FM 100.3 was launched on March 2002 1 1, focusing on pop music and entertainment. The program setting embodies three characteristics: urbanization, fashion sense and professional music. In order to achieve further integration with the development of urban music broadcasting, meet the listening needs of young listeners, and be the leader of popular elements. On September, 2065438+00 16, the program "The Sound of Music" will be upgraded in an all-round way, synchronized with the broadcast of genre music. Program arrangement follows the most basic principles of genre music broadcasting, with unified program style, prominent brand image of overall frequency, and unified format of program arrangement.
"The Sound of Music" packages and arranges all-day programs according to the overall requirements of genre music broadcasting, highlighting the image of overall frequency, that is, the unified packaging of "love music and love radio". Beilei Ye, a female singer from Wenfa, was hired to create and record a Taiwanese song "Love from You and Me" for the Sound of Music, and a professional was invited to record a unified film, highlighting the essence of music performance, the name of the program, the arrangement of songs, the playing of advertisements and the film.
The basic framework of the program takes 2 hours as the benchmark program unit. The positioning of frequency keeps the essence of music unchanged. The whole day is dominated by cheerful, popular, fashionable and classic music, with new songs accounting for more than 50%, popular songs accounting for more than 90%, Chinese songs accounting for more than 80%, and Japanese, Korean, European and American songs interspersed.
In terms of program setting and music selection, the program conforms to the music taste of office workers during the day, and pays more attention to the appreciation taste of students and young fashion people at night. FM 103.9 Wenzhou Traffic Broadcasting aims to provide all-round services for drivers and passengers and traffic participants with traffic information as the main line, traffic car topics as the skeleton, music and entertainment programs as the background, traffic services as the highlight and rich activities as the carrier.
Wenzhou traffic broadcast was officially launched on June 26th, 2007. On February 6th, 2009, 16 was completely revised. After the revision, the all-round service for drivers and passengers and traffic participants has been strengthened, and all-day programs, especially those in the morning and evening rush hours, are more audible. The quality of traffic broadcasting and traffic services has been improved. Two newly packaged traffic reporters, Lu and Lu Xiaochang, sit in the live broadcast room of Wenzhou traffic radio in the traffic command center of Wenzhou Traffic Police Detachment, and broadcast the latest authoritative traffic information every 15 minutes. At the same time, a 24-hour Wenzhou traffic broadcasting service hotline 890 1039 has been newly established. You can call this hotline for anything on the road, and we will take the responsibility system of first question to give you the most timely and effective answer.
In addition, Wenzhou Traffic Broadcasting also added two car programs, Colorful Car World and 1039 Car Time, which built a service communication bridge among prospective car owners, car owners, car dealers and auto maintenance enterprises. The click flow of the program has been expanded from half an hour to one hour, which not only retains the original characteristics of rapid and powerful public opinion supervision, but also launches the "Jiaoguang Lawyers Hotline" column in conjunction with the Municipal Lawyers Association, inviting well-known lawyers to sit in the live broadcast room in turn to answer the legal questions of the majority of traffic participants. The program "Wu Ming Wandering in the Jianghu", with two humorous anchors, the freshest information, the most cola jokes and the most wonderful interpretation, makes you have a good mood on your way to work. Serve Wenzhou countryside with the fragrance of soil. Wenzhou Radio and Television Media Group's fifth broadcast frequency Green Sound (FM93.8) was approved by the State Administration of Radio, Film and Television and officially launched on March 23rd, 201/year.
Based on modern urbanites' pursuit of "green, environmental protection and healthy" high-quality life, Green Voice advocates the concept of green life, guides green consumption and leads listeners into a healthy life.
Green Voice will creatively give full play to the advantages of modern broadcasting media, and serve the mainstream audience in the city with dynamic and fresh programs such as green breakfast time, green broadcasting, green slow life and happy evening peak. At the same time, Green Voice actively participates in various public welfare activities and constantly expands the social influence of its own brand.
Green Voice will also try to play a bridge role in coordinating urban and rural development through programs such as "Wenzhou New Rural Network" and "Local Wenzhou".