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Development course of Kimberly diamond
1995

In May, "Kimberly Diamond" officially settled in Chinese mainland, and successfully passed the trademark registration. It is the first professional brand company with diamonds as its main business in China.

18, the first diamond franchise store in China was grandly opened, which started the journey of Kimberly Diamond to set new industry standards and strengthen its new market image in China.

1996

At the beginning of the year, the "Six Guarantees Service" was initiated in the industry, which set a new service standard in the field of diamonds and jewelry in China and enhanced the service brand image of Kimberly Diamond in China.

1997

In March, while exploring the China market, we carried out international cooperation-reached the first "Quality Appraisal Agreement" with the international diamond professional organization HRD (Belgian Diamond High Council), which brought the confidence guarantee that "Kimberly diamonds are high-quality diamonds" to China consumers.

1998

In September, he became a member of "China Gemstone Association" and cooperated with "China Gemstone Association" to promote industry activities and build an industry exchange platform.

1999

June 5438+10, selected as "Advanced Unit" of "China Quality Miles" activity.

In March, Shanghai Diamond Exchange (SDE) was established. Kimberly Diamond became the first member of Shanghai Diamond Exchange. At the end of the year, the100th Kimberly diamond franchise store was grandly opened.

In 2000,

On June+10, 5438, Shanghai Kimberly Diamond Co., Ltd. was established to be fully responsible for the market operation and development of Chinese mainland.

In May, the160th "Kimberly Diamond" franchise store opened in Shanghai.

In 2002

At the beginning of the year, the national marketing layout was mature, and operations and offices were established in Hong Kong, Belgium and Canada.

In March, it was awarded "National Model Enterprise of Quality Service and Integrity in Diamond and Jewelry Industry" by AQSIQ and National Jewelry and Jade Quality Supervision and Inspection Center.

In 2003

/kloc-in June, 2000, it was jointly rated as "Consumer Satisfaction Brand with Stable Quality Products" by China Quality and Technical Supervision and Quality Supervision.

In May, he was awarded the title of "Group Member of China Quality Inspection Association".

In 2003

In September, in the "China Quality Miles Quality Month Integrity Day" activity, it was successfully selected as the "brand with stable quality and qualified consumers' confidence".

In June165438+1October, he was invited to attend the Shanghai International Jewelry Fair, which attracted the attention of many exhibitors during the exhibition.

In 2004

In June+10/October, 5438, BSI awarded the ISO900 1 quality management system certification to Shanghai Kimberly Diamond Co., Ltd.

In March, "China Product Quality Complaint Handling Network" issued the announcement of March, 2004 15, saying that Shanghai Kimberly Diamond Co., Ltd. is a "national enterprise with excellent service and customer satisfaction".

In February, Belgian HRD and Kimberly Diamond Company jointly held the "Advanced Training Course for Diamond Grading and Identification", which improved the overall industry quality of Kimberly Diamond employees in China.

In March, we cooperated with global diamond supplier DTC to promote new diamond jewelry.

1 1 in June, 2008, it was selected as "Excellent Enterprise in China's Jewelry Industry" by China Gemstone Association. By the end of the year, it has 400 franchise stores, making it one of the largest diamond retail brands in China diamond jewelry industry.

In 2005

In May, a diversified international design team was established to create more works with international standards by integrating East and West. In June, Belgian diamond experts visited the company.

In 2006

In May, I attended the 2006 Shanghai International Jewelry Fair.

In May, Kimberly Diamond opened its flagship store in Vancouver, Canada, introducing diamond ornaments with oriental meanings to Canadian retail stores for the first time to promote cultural exchanges between the East and the West.

In 2007

The work "Soprano" by Zheng Zhiying, a senior designer of the company, was shortlisted for HRD AWARDS 2007 "Opera Night" Diamond Design Competition. Its design is inspired by the pure, sweet and bright timbre of the brightest star in the opera, the soprano artist, and the high-pitched intensity that penetrates the darkness, just like a diamond penetrating the night, dazzling. Diamonds show the charm of opera, which is in line with the brilliant atmosphere of "Opera Night".

In March, Kimberly Diamond Shanghai Pudong Diamond Industrial Park, the leading diamond processing base in the Far East, officially started laying the foundation stone.

127, 65438, Kimberly Diamond Night-Andy Lau China Tour Concert.

165438+ 10, HRD executives visited Shanghai Kimberly diamond franchise store.

On February 8th, 65438, Kimberly diamonds shine today's Valentine's Day-Fish Leong World Tour Concert-Love on the Seine.

the year of 2008

March 14, Kimberly Diamond "What Those Girls Teach Me" concert in Pin Guan.

In May, after the Wenchuan earthquake, the company headquarters raised money for the first time and sent it to the disaster area urgently.

In June, Kimberly Caramel Diamond National Tour Exhibition "Allure Caramel Diamond Feast".

In June 5438+10, Shanghai Pudong Diamond Industrial Park was completed. Covering an area of 22,000 square meters, this industrial park is the first diamond industrial park built by a brand in Shanghai, including a production area, a management area and related supporting living areas, covering all aspects of the diamond jewelry supply chain, such as diamond jewelry import sorting, cutting and grinding, diamond jewelry design, gold production inlay, and supply to the retail market. It is a major diamond processing base in the Far East.

In 2009

In August, the "Qomolangma" color of the 10-carat pear-shaped giant diamond reached the highest level of the diamond appraisal index, and the designer endowed the whole design with a pure, holy and lofty religious feeling with a simple and symmetrical structure. 883 diamonds set off the most elegant agility, condensed the bright sparkle of angel's tears, and carved out the beauty of the snowy area with the most natural purity and seductive soul-stirring, like Mount Everest. In the HRD AWARDS 2009 "My Best Fairy Tale" Diamond Design Competition, the design work "Diamond Beard" by Mr. Zheng Zhiying, the chief senior designer of Kimberly Diamond, stood out from the 1089 works designed by 654 people from 40 countries and was shortlisted as the best design work, and was called the only jewelry designer in China who won the grand prize for two consecutive years.

On September 18, Mr. Leo Delcroix, former Belgian Defence Minister and Chairman of the Organizing Committee of the Belgium Pavilion of the Shanghai World Expo, visited Shanghai Kimberly Diamond Co., Ltd.

On September 20th, Kimberly Hope Middle School, which was built with a donation of140,000 yuan from Jinli Diamond, broke ground in Weishi County, Henan Province. Mr. Dai Mingzhe and his party attended the groundbreaking ceremony.

20 10 year

The annual meeting of Shanghai Kimberly Diamond Co., Ltd. was held in Shenzhen. At the meeting, the achievements in the past were summarized, and the goal of 20 10 and beyond was determined as "taking the road of quality products and building a century-old famous shop". This meeting means that its direction is clearer and its future road will be more exciting. In February, it became a licensed manufacturer and retailer of 20 10 diamond products in Shanghai World Expo, and its products were exhibited in "Exhibition and Auction of Licensed Products in 20 10 World Expo".

In April, he became the official diamond partner of the Belgian EU Pavilion at the Shanghai World Expo, successfully settled in the Belgian EU Pavilion and joined hands in the grand event.

On May 18, the company 15 anniversary celebration was held in Shanghai Kimberly Diamond Industrial Park.

On June 13, Prins Carl Philip met with the chairman of Shanghai Kimberly Diamond Co., Ltd., and happily accepted the gift box of chocolate diamonds presented by Kimberly Diamond, and returned the diamond chocolate with its signature as a gesture of friendship.

On July 3 1, the Kimberly Diamond VIP Appreciation Reception was successfully held in the restaurant on the second floor of the Belgian EU Pavilion at the Shanghai World Expo.

20 1 1 year

20 1 1,1On June 9th, Belgian Prime Minister Mr. Letem represented King Albert II in the Belgian Prime Minister's Office. In recognition of the great contribution made by Shanghai Kimberly Diamond Co., Ltd. in the Belgian Pavilion during the Shanghai World Expo, he presented the "Leopold Knight Medal" to Mr. Dong, the chairman of Shanghai Kimberly Diamond Co., Ltd., who represents the highest honor of the Belgian royal family.

On April 2 1, the signing ceremony of cooperation between Shanghai Kimberly Diamond Co., Ltd. and Shanghai school of visual arts was held in school of visual arts, Shanghai.

In July, Kimberly Diamond donated140,000 yuan to Kimberly Hope Middle School in Caonan Town, Weishi County, Henan Province.

20 1 1 Belgian foreign guests visit Kimberly diamond franchise store in July.

In 20 1 1 and 10, Shanghai Kimberly Diamond Co., Ltd. accepted the comprehensive inspection and audit of the quality management system by the audit expert group of China Quality Certification Center, and successfully passed the ISO900 1 quality management system certification, marking that the management level of Kimberly Diamond has jumped to a new level.

2011110 HRD AWARDS 20 1 1 International Diamond and Jewelry Design Competition hosted by Kimberly Diamond was held in Shangri-La Hotel, Shanghai as scheduled.

20 12

201265438+1October 3 1 February 4, Kimberly Diamond 20 1 1-20 12 with the theme of "origin, cooperation and win-win" was held in the east coast of Shanghai Greenland.

From May 10 to May 12, Kimberly Diamonds appeared in Shanghai International Jewelry Fair with luxury diamond ornaments worth hundreds of millions of yuan, bringing a gorgeous visual feast to the visitors.

On June 29th, the Steering Committee of Spiritual Civilization Construction in Weishi County, Henan Province and the Propaganda Department of the County Party Committee decided to award the honorary title of "Top Ten Outstanding Persons" in Weishi County, the chairman of Kimberly Diamond. In recognition of the chairman's great contribution to promoting Wei's economic development and charity.

On August 30th, Kimberly Diamond sponsored the national tour of Suwu Shepherd, a large-scale original Henan opera vigorously promoted by Publicity Department of the Communist Party of China and the Ministry of Culture, which kicked off Kimberly Diamond's promotion of national culture and national quintessence classics with its gorgeous performance at Taiyuan Station.

On September 16, Kimberly Diamond Club, which was wholly-owned by Shanghai Kimberly Diamond Co., Ltd., held a grand opening ceremony in Hua Mao Center of Guangxin Tiandi, Chaoyang District, Beijing, which marked the official opening of Kimberly Diamond Club.