Shoe sales skills in off-season and peak season:
January: The peak season of shoes is a crazy season. The specific dates are on New Year's Day holidays and weekends. The climate is cold at this time, and shoes in winter are expensive and profitable.
February: The most prosperous season for shoes belongs to the crazy peak season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day and weekends. ? At this time, the weather is still cold, the price of winter shoes is high and the profit is high.
March: Shoes change seasons. Boots and woolen shoes began to be dumped, and spring shoes were put on the market in batches. The specific date is March 8, the weekend. At this time, the weather is cold and warm alternately, and the temperature is too high, so it is suitable for wearing boots, woolen shoes and spring shoes. ?
April: The peak season of spring shoes sales is the standard peak season. The specific date is the weekend. At this time, the weather is mild and the temperature is moderate, and spring shoes are selling well.
May: The season of alternating single shoes and sandals is the standard peak season. The specific date is during the May Day holiday, on weekends. At this time, the weather is getting hotter and hotter, single shoes are slowly coming out of the market, sandals have been listed, and sandals are selling well. ?
June: The peak season of sandal sales is the standard off-season. The specific sales date is on the weekend. At this time, the weather is hot, slippers sell well and run a lot, but the price is low and the profit is small. ?
July: Sandals are slow-moving season and crazy off-season. ? The specific sales dates are weekends and evenings. At this time, the weather is extremely hot, and the sales of women's sandals are basically stagnant. It is recommended to promote sales.
August: Sandals are slow-moving season and crazy off-season. The specific sales dates are weekends and evenings. At this time, the weather is extremely sultry, the sales of sandals are completely unsalable, and a small number of autumn shoes are listed. A large number of sandals were cleaned and dumped. Suggest low-price promotion. ?
September: Sandals are out of season for autumn shoes, which is also off-season and off-season, and it is an embarrassing off-season. The specific sales dates are weekends, evenings, and the middle and late September. At this time, the weather began to cool down, and the temperature difference between day and night was large. Sandals are cleared and autumn shoes are fully listed. At this time, consumers hold a wait-and-see attitude, so many people have lower transactions. At this time, you should be calm, don't be anxious, and actively adjust the goods and displays in the store to prepare for the peak season.
10 month: autumn single shoes sales season is a crazy season. The specific sales date is during the National Day holiday and weekends. ? At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn shoes are selling well. At this time, the arrival of the National Day also announced the official opening of the shoe season. Consumers' crazy shopping period is concentrated in the National Day holiday, with many people, high turnover, moderate price of single shoes and moderate profit. Therefore, it is necessary to cooperate with the promotion, maximize the turnover and make full use of the National Day to run.
The peak sales season in October is mainly concentrated in the seven-day National Day holiday. After the long holiday, due to the psychological fatigue of consumers, there will be a sales trough (about 15 days). Therefore, I hope that all shopkeepers will make full use of the National Day holiday to make good sales and let themselves spend the remaining 15 days in a safe way. ?
1 1 month: shoes in autumn and winter have a smooth transition season, which is a standard peak season. The specific sales dates are weekends and evenings.
Extended data:
The "alternate law of light season and peak season" was first put forward by Zhong, which means that no industry or product will have eternal peak season and eternal off-season, and off-season and peak season will appear alternately. The length of time experienced by each industry is different, and the length of time depends on the actual situation of the industry. The off-season and peak season of each industry vary according to different regions.
The appearance law of off-season and peak season in each industry is not static, and they may adjust the original law because of some factors (such as policy factors).
Appearance form
(1) Long off-season and long peak season, alternating between off-season and peak season, such as ice cream industry and drinking water industry;
(2) There is a short off-season first, then a short peak season, and the off-season and peak season alternate;
(3) Short off-season, short peak season, long off-season and long peak season;
(4) There is a long off-season and then a short peak season, such as moon cakes and jiaozi in May;
(5) In the middle of the year, off-season and peak season appear alternately for many times. For example, in the wedding industry in China, people generally prefer to get married in February, April, August, September,1October,1month and1February.
Reference source: Baidu Encyclopedia-Alternating Law of Light Season and Peak Season