Media Convergence Center is a newly established institution in recent two years, which mainly exists at county level. Some municipal and provincial departments have carried out pilot projects, but they have not been fully rolled out.

Many places have gradually begun to try out media convergence centers. Integrate local radio and television stations, newspapers, government websites, new media, mobile phone platforms and other media resources into a platform, set up a media integration center, set up as a public welfare category, and be a specialized agency under the direct leadership of the Propaganda Department of the County Party Committee, responsible for the overall management of news propaganda in the jurisdiction, with the administrative level of Zheng Ke.

The classification standards of public institutions in China are as follows:

First, it is classified according to the source of unit funds, second, it is classified according to the industry, and third, it is classified according to the characteristics and nature of the unit. According to the industry classification, the main categories include education, culture, health, sports, office logistics and other industry categories. According to the source of funds, it can be divided into balance allocation institutions, fully funded institutions and self-supporting institutions.

According to the characteristics and nature, it can be divided into public welfare institutions with certain economic benefits, institutions with the nature of non-government institutions and institutions with production, operation and ability.

Media integration center is an organization that integrates different types of media to form a unified media platform. The nature of media centers may be different in different regions and backgrounds. In some countries and regions, media integration centers may be regarded as national institutions or public institutions, which are responsible for managing and supervising media activities and promoting social development and information dissemination. In other areas, media centers may be regarded as private institutions or commercial organizations.

For the purpose of profit, focus on media content and communication. Regardless of its nature, the media integration center is a very important media organization, which can integrate different types of media resources and form a unified media platform, thus better disseminating information and promoting social development. When choosing the soundtrack, we need to consider whether the soundtrack can better match the theme and purpose of the media center, and at the same time ensure the quality and effect of the music.

In a word, the nature of media fusion center may be different due to different regions and backgrounds, but regardless of its nature, media fusion center is a very important media institution, which can integrate different types of media resources and form a unified media platform, so as to better disseminate information and promote social development.