1. Overview of Shenzhen International Jewelry Exhibition
Shenzhen-China's jewelry capital, China's jewelry manufacturing center and trading center.
Brand collection, thousands of businessmen gathered, brilliant, unlimited business opportunities.
Since the first session was held in 2000, "Shenzhen International Jewelry Fair" has gone through ten spring and autumn, ten ups and downs, ten years of development and ten years of growth with the development of jewelry industry in Shenzhen and China, and has made remarkable achievements. This exhibition has been promoted to one of the most important jewelry exhibitions in the world, and continues to maintain the honor of being the largest and most influential professional jewelry exhibition in China and even in Asia.
The 2009 Shenzhen International Jewelry Fair was held in Shenzhen Convention and Exhibition Center from September 13 to September 17. More than 1000 exhibitors from more than 25 countries and regions participated in the exhibition, with an exhibition area of 52,500 square meters and about 2,500 booths. More than 40,000 professional buyers from more than 53 countries and regions came to visit, negotiate and trade, including overseas buyers. During the whole exhibition period, the number of visitors exceeded 6.5438+0.5 million, and overseas buyers came from 53 countries and regions such as India, the United States, Britain, Italy and Canada. Exhibits include: gold, platinum, silver, palladium and other jewelry, pearls, diamonds, gems and other fashion jewelry, precious jade raw materials and semi-finished products, handicrafts, production and processing machinery and equipment, gold watches and other gold products, packaging and display products, jewelry and jade books and periodicals.
2. Summary of 2009 Shenzhen International Jewelry Fair
Shenzhen jewelry has a good geographical advantage, adjacent to Hong Kong and the coastal areas of South China, enabling jewelry enterprises to get in touch with the essence of the world's top jewelry products for the first time. After a long period of contact, Shenzhen jewelry has made great progress in technology, and its processed jewelry products are famous for their excellent quality and unique creativity, which has also become an important factor in establishing Shenzhen jewelry's leading position in China. With the passage of time and industrial upgrading, some jewelry enterprises in Shenzhen even have the strength to compete with the world's top jewelry brands, and their advanced thinking, fashionable ideas and superb skills are not inferior to those of foreign jewelry enterprises. The initial availability of basic conditions makes domestic jewelry enterprises have higher requirements, that is, to enter foreign countries and enhance the reputation of domestic products.
2. 1 Jewelry products convey corporate culture concept
It is a common and important part of Shenzhen Jewelry Fair to convey the enterprise's concept with jewelry products and achieve the purpose of publicity and promotion. What these enterprises have in common is that they have certain experience in technology. In the booths of these enterprises, the most striking thing is that the jewelry products they put out, or the whole series, or luxury goods, are all dazzling masterpieces. Usually, these booths will gather many visitors.
Figure 7-3-4 2009 Shenzhen International Jewelry Exhibition Site
The jewelry display of the International Platinum Association in the exhibition is also one of the extraordinary highlights. Different from enterprises displaying their own products separately, Platinum Pavilion brings together the latest jewelry series released by manufacturers who have deep cooperation with the Association. Platinum works designed and produced by manufacturers designated by many associations gathered in the Platinum Pavilion, which is rare and pure. The fourth Indian work IR A JA with the theme of AQUA in the world left a deep impression on the guests.
It is worth mentioning that many jewelry enterprises also focus on jewelry product display, but it is not limited to simple jewelry display, but more or less supplemented by other means, such as dynamic and static display of models and so on. The "Lian Deng in the Year of the Rat" of Baitai Jewelry, the "China Symbol" of Ji Meng Jewelry and the gold underwear of Cuihua Jindian are all representatives. They specially made the above luxury classic jewels for the exhibition, supplemented by famous models, which is another artistic style.
2.2 Dynamic brand activities to build a three-dimensional display
In recent years, with the rapid progress of the jewelry industry and close communication with foreign jewelry counterparts, the jewelry exhibition is no longer just "looking at jewelry", but models, stars, music and dances appear together at the jewelry exhibition, making the exhibition more lively. All exhibitors spare no effort to hold a large number of colorful activities to attract the most powerful jewelry buyers in China. For example, China Gold, Baitai, Cuihua, Fu Qi, Millennium Star, Hao Yue, Jinye and other enterprises held various new product launches, promotion meetings, forums, business opening and other activities, which attracted about 6,000 franchisees, jewelry retailers and traders respectively, while the establishment of Cuihua Boutique Jewelry Company and Jewelry R&D Center in Shenzhen Jewelry Gathering Base invited more than 300 franchisees and customers from Northeast China and the delegation of Shenyang Municipal Government Jewelry Exhibition.
2.3 International Fashion Booth
As the largest annual event in the jewelry industry, Shenzhen International Jewelry Fair is a new trend everywhere. Gold launched a hundred birds and a phoenix lamp, and the golden beast of the zodiac was the first; New products with the theme of "delicacies and delicacies" will create a jewelry feast; Fu Qi's gold suit "Whispering Lovers" focuses on the traditional style of China, while the gold masterpieces "Eight Immortals Crossing the Sea", "The Supreme Beauty" and the inlaid masterpieces "The Imperial Lady's Collar" and "The Imperial Lady's Bracelet" are another shocking work for Fu Qi to make a major breakthrough. Baitai launched and integrated the profound cultural wisdom of the Chinese nation for 5 thousand years; The 4 kg platinum sailboat built by Baohengda Seiko "set sail"; The "Tian Yun" jade bead chain, which is made of old pit jade, is exquisite in texture and worth more than RMB10 million. In 2009, Ji Meng's newly designed wedding diamond ring "Love Shines" series debuted with a new variety of colored precious metal jewelry pioneered by Ji Meng-colored palladium; Lu Xian Caibao's "Sexy Bride" and "Go Your Own Way" series are radiant; Italy Dalong's newly upgraded 80C series has won unanimous praise from people in the industry. Starlight's latest "e-gold freedom" series, show-off series and award-winning works series, the unique exhibition hall design makes the brand charm fully displayed; Edcom's "First Bucket of Gold" series, K-gold's "Sweet Girl" series, "Palladium Star" series, and the world's national customs and cultural jewelry "Totem" series, as well as the legendary series of gold diamonds, the perfect platinum Pt999 new product and the high-end jade brand-Yulong Mountain Villa, are all worthy of being the "category carriers" of jewelry ....... which deserves special mention.
3.20 10 Master Plan of Shenzhen International Jewelry Exhibition
20 10 Shenzhen International Jewelry Fair will inherit the success of the previous 10 year, with a stronger exhibition lineup and more professional buyers, pay more attention to brand promotion and display, creative cultural fairs and the main theme of trading orders, and pay more attention to continuing to expand the on-site procurement function of the exhibition.
Master Plan of Shenzhen International Jewelry Fair 20 10: There are more than 0,000 exhibitors/KLOC-0, with an exhibition area of 60,000 square meters and more than 2,500 booths, attracting more than 40,000 professional buyers at home and abroad, increasing investment promotion and paying attention to overseas promotion. With the advantage of the same period as the Hong Kong Fair in September, it attracts overseas buyers from at least 75 countries and regions, with the number exceeding 1 10,000. At the same time, increase the publicity of the Pan-Pearl River basin and increase the number of on-site purchases at the exhibition.
With you all the way, Shenzhen International Jewelry Fair will be ten years brilliant!
Only when we walk together can we achieve the future glory of Shenzhen International Jewelry Fair!
20 10 Shenzhen international jewelry exhibition will be held in Shenzhen convention and exhibition center from September 20 18, 2000 to September 2000.