At present, more and more liquor brands are starting to operate their own e-commerce platforms. Buying wine in these officially operated shopping malls can ensure product quality and avoid buying fake wine, but the price has no advantage compared with other channels, and even there are promotional offers only on New Year's Day.

When purchasing products with higher unit price or vintage and commemorative wines, such channels can be given priority. In addition, this kind of shopping malls are often delivered directly by wineries, so the logistics and transportation time is longer.

2. Tmall &; JD.COM fangguan flagship shop

Tmall and JD.COM official flagship stores of most well-known liquor brands are self-operated, and the product quality, service and logistics time are almost the same as those of official shopping malls. However, compared with the official mall, this kind of official flagship store will have more promotional activities, and major holiday promotions will often be launched during the "Double Eleven", "6 18" and the New Year Festival.

3. Platform wine merchants

The advantage of platform wine merchants (including e-commerce and large chain stores) lies in their good cooperation with major brands. Liquor, wine and beer are all sold, and there are many kinds of drinks, many promotional activities and obvious price advantages. Therefore, we need to always pay attention to when our favorite liquor is promoted and shop around at the same time.