Customer anti-fraud manual
Cut to the chase.
As far as the mainland is concerned, the strongest strength is nothing more than the north, Guangzhou and Shenzhen. Therefore, when many companies shoot promotional videos, especially TV commercials, they will be
Choose these three places! But how do thousands of cultural communication companies and film and television production companies choose? It can be said that more than 50% are leather bag companies.
Or fool the company. Maybe, when you pay the down payment, you will be completely defeated.
0 1, depending on qualifications: 1. Registered capital. There are hundreds of thousands or even millions of advertisements. Please rest assured that the registered capital is only tens of thousands of 50 yuan.
Do leather bag companies under 10 thousand do it?
Second, the film and television production license. Although you don't need a certificate to shoot TV advertisements, it is at least the comprehensive strength of the advertising company.
Incarnation
Therefore, customers are advised to look at the business license and relevant documents of the advertising company first! This is the first step to prevent being fooled!
02. Look at creativity: In fact, the shooting resources of advertising companies at the same level are similar, and I can also call the resources you can call. It's very wide now
Tell the company that planning ability is a company's core competitiveness. There are two kinds of talents in advertising companies: 1, planning talent 2, and fooling talent. place
Customers may wish to look at the planning ability and sincerity of the company first when choosing. Especially the background of the company boss. Many cultural communication companies
The small boss used to open an Internet cafe, carve CDs and sell fruits and garlic. I don't deny such people, but I really don't trust their company.
Go ahead. I believe that the boss is professional and the talents he chooses are also professional, especially in this field.
03. Look at the details: A standardized advertising company must have standardized operation routines. what do you think? Give a few examples: 1, all of which are sent to you.
File format, e-mail signature, manuscript specification 2. conversation record, before talking about the advertisement itself, only Nuo Nuo was eager to say what he was doing.
80% of major cases are lies. 3, look at people, formal negotiations, should be directly involved by planners, producers and directors, rather than tinkering around the edges.
A secret tape recorder and a bragging boss. 4. Looking at the business scope, professional TV advertising companies will not engage in lettering and small weddings.
, the business of conference shooting. Doing everything is nothing, and all the money is put together.
04, depending on the production team: Because there are many messy ideas in the market, what you need to confirm is: 1, whether the case he provided was created by team 2.
Whether the team is still the same when the project is executed.
05. Look at the case: In fact, this trick is only useful for large advertising companies, at least you have to be a production company that meets the first requirement. In the case of a small company, you don't need
Take a look, because almost all decent ones copy the works of other companies and then print a LOGO of their own company. How to Test: Start
Google directly searches the original works to find out how many advertising companies are under their names now; Take a few minutes to call the company with the products in the box.
Field department, just ask.
06. Find the director directly: Finding a reliable director is actually better than finding N unreliable production companies. Or you can specify which director.
Come and shoot. You are a client, and you have rights.
07. Pay attention to the details of the contract: it is actually difficult to define the quality of the image. You said it was bad, but he thought it was good. So customers are also weak, because
Here, you need to strictly grasp many links including lens, actors, equipment and team. Try to put what can be achieved in the middle of the contract.
To sum up, customers should have a pair of discerning eyes, choose the supplier that suits you, and advertising companies should have sincerity, do things with conscience and rely on their skills to eat!