There are many online shopping platforms, such as Taobao, Tmall, JD.COM, Little Red Book or Vipshop, and brand sales on Tik Tok. But these platforms must also choose the official flagship store. If it is JD.COM, you'd better choose your own store. Those who need foreign goods can go to Haitao. First of all, Taobao is one of the largest shopping websites in the whole network. There are two types of stores, Taobao Store and Tmall Store, so you can find Tmall Store by searching for goods in Taobao, and Taobao includes Tmall Store. However, Tmall software has only one type of store, and there is no Taobao store. Therefore, Tmall and Taobao are not interoperable, and Taobao products are more and more selective. But if the product quality of Tmall or Taobao is better, it must be Tmall, because Tmall is selected from many merchants in Taobao. Generally, Tmall stores have their own factory industrial chain. After-sales, product quality control is stricter, and buyers are more assured. So to sum up, Tmall and Taobao are two completely incompatible softwares. Taobao contains Tmall's products, and the quality of Tmall's sublimated products belonging to Taobao is more secure and reassuring. JD。 COM's self-operated model JD. COM's self-operated model is JD.COM. COM B2C online sales model, that is, the businesstoconsumer model, merchants directly find buyers. The goods are purchased by JD.COM, responsible for distribution and after-sales, with invoices. The quality of goods is guaranteed by JD.COM. Non-self-operated mode is a sales platform provided by JD.COM, which is delivered by manufacturers or other merchants, and Beijing Taiwan collects platform usage fees from merchants. If the commodity "service" is written as JD.COM delivery and provides after-sales service, it is self-operated; If the "service" is filled in with XX seller's delivery and after-sales service, it is not self-operated. Characteristics of self-operated e-commerce 1, strong brand: self-operated e-commerce is different from other open e-commerce platforms, and it is not easy to be troubled by problems such as different product sources and uneven product quality. Self-operated e-commerce companies usually tailor their procurement standards to meet their own brand demands and consumer needs to introduce, manage and sell various brands of goods, highlight the reliability of their own brands on the basis of many reliable brands, and build e-commerce itself into a very valuable brand. 2. Controllable product quality: In order to ensure consumers' satisfaction with the key links of online transactions, self-operated e-commerce will formulate systematic commodity access standards and brand introduction principles, improve the threshold for products to enter the market, and standardize the integrity management and product quality issues of e-commerce seller's market under the Internet environment. 3. Complete transaction process management system: Self-operated e-commerce has developed by leaps and bounds in recent years, and all key links of the whole transaction process, such as product introduction, classification, display, transaction, logistics and distribution, and after-sales guarantee, have been greatly managed. The theoretical support of the system is being formed, and a large-scale warehousing and logistics system is being built to realize real-time management of the whole transaction process. This phenomenon makes self-operated e-commerce develop into an independent entity with a perfect ecosystem.