Guangzhou Exhibition Design and Construction Company advises exhibitors to do the following 10:
1. Participating in the exhibition is a good opportunity for salespeople to improve their abilities. Exhibitors should do a good job in training sales staff before participating in the exhibition, and improve the comprehensive ability of sales staff through different quantitative assessment indicators at the exhibition site.
2. The marketing department or brand propaganda department of the participating enterprises should do a good job of understanding competitors on the spot. Under normal circumstances, there will always be several exhibitors who make similar products at the exhibition site. Only by knowing ourselves and ourselves can we be invincible.
3. A platform for establishing and publicizing the company and brand image during the exhibition. Therefore, whether it is a special booth or a standard booth, we should pay attention to cleaning up the booth and paying attention to details, such as whether the floor is clean and dare to pick it up, whether the display board of the showcase is stained, whether the image of the staff is good, and whether the work enthusiasm is in place.
4. An all-round marketing promotion opportunity during the exhibition can save other advertising expenses. This requires exhibitors to make a good promotion plan before the exhibition, quantify the expected effect of promotion, and do a good job in training promotion personnel in advance.
5. Exhibitors can sort out and analyze the market trends of the industry by collecting industry information. You can get marketing materials through an exhibition and share them with the sales department after the exhibition, which can improve the overall work efficiency of the company.
6. The exhibition is also a good opportunity to preview new products. By listening to the feedback from the professional audience, we can know whether the new product meets the demand, whether it has advantages in the market and whether it can be promoted immediately. Exhibitors can adjust the launch time of new products in time.
7. Maintain good relations with the media. Whether it is professional media or mass media, the role of media is very important. In today's Internet age, no matter what kind of information, it can be exposed to the public in a short time. Therefore, it is indispensable to strengthen their cooperation and social network through exhibitions, meetings and exchanges between exhibitors and media people.
8. Invite new and old customers to the site to participate. Exhibitors will always have old and new customers in their booths, which is what exhibitors value most. Invite these customers to the site to exchange experiences with old customers, seek cooperation opportunities with new customers and understand their needs.
9. For some international exhibition platforms, exhibitors have the opportunity to communicate with many overseas companies and learn about overseas markets. Analyze which markets their products have advantages in overseas, and even get the support of overseas agents or associations.
10. The ultimate purpose of the exhibition is to actually trade and get orders. This requires exhibitors not only to expand their own sales network, but also to understand the needs of customers through the exhibition platform, analyze the fit between these demand points and their products, analyze the advantages and disadvantages of competitors, and analyze the customer's recognition of the exhibits.
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