Hello, everyone, I'm Guang Yongjun ~
A few days ago, a little friend of my newly opened planet asked me, "How to typeset words to look good?"
At that time, I thought about it and replied a paragraph. Here are some screenshots:
I sorted it out carefully later, so with today's sharing, we may be able to understand the main points of text typesetting more intuitively through this sharing.
Keep order
Sorting includes alignment, font spacing, page space, etc. For example:
The PPT above is like we haven't designed typesetting yet, and some PPT is more chaotic and the color is also chaotic.
We will form an orderly typesetting after aligning paragraphs and adjusting line spacing.
The alignment mode is set to be aligned at both ends, and the line spacing is between 1.3- 1.5. On the whole, all the elements of the page are set to be horizontally centered and vertically centered, and the whole page forms this orderly typesetting, which is what we often say is quite satisfactory.
Classification and refinement
Hierarchy includes the hierarchy of content and the hierarchy of fonts.
The level of content is to sort out the logical relationship of a large section of content.
The level of font is to set different font sizes for the title, subtitle and content, thus forming a hierarchical distinction.
The font size of the main title is 2 times or slightly larger than the font size of the content, l If there is a subtitle, the font size of the subtitle is 4- 10 larger than the font size of the content.
Refining is the refining of content, especially the refining of large sections after hierarchical differentiation.
Combing logical relations
There are many logical relationships in PPT, such as juxtaposition, causality, progressive relationship, process steps and so on.
Speaking of this logical relationship, I would like to introduce you to a plug-in that I occasionally use, that is, "Beauty Master". There is a tool on it, which is a slide, and you can use some charts of logical relationships. Please see the screenshot:
Let's look at some cases of logical relations:
constellation
Process/timetable
Progressive relationship
Find the correct typesetting
After the logical relationship is clarified, it is the final typesetting. The key to typesetting is to use charts well.
If you want to typeset quickly and beautifully, you need your usual accumulation. You can properly organize your own PPT and form your own material library, such as a typesetting page, two relationships, three relationships and four relationships.
One sentence typesetting
Two kinds of relations
Three relationships
Four relationships
The above is my sharing on how to typeset beautiful words. Originality is not easy. Pay attention to me and bring you more PPT tips.
A good PPT speech does not come from nature, but from feelings.
In my opinion, a good PPT speech needs the careful planning and preparation of the speaker, and also needs to know the skills of PPT speech. We worked hard to prepare, accounting for only 7%;
The most important key to the success of briefing is ability/image, accounting for 58%;
Followed by sound, accounting for 35%. Recalling the so-called famous mouth, then _ this truth is self-evident. -PPT production skills 1. Content: The framework of the speech uses more graphics than terms. The content of PPT should be concise and focused, and font No.30 should be emphasized in the rule of 10/20/30.
I agree with the following suggestions: headline 44 points.
Bold title 1 32 point
Bold title II 28 points
Bold title III 24 points
Bold if necessary, please use more graphics to express your ideas. Because the graphics are easier to understand and leave a deep impression on the audience. Of course, graphics will also help the speaker to explain better. But you must also pay attention to the font size marked on the picture. If your speech is professional, please consider your audience and avoid using terms that your audience doesn't understand. If you must use it, please explain it clearly. Or the above-mentioned speech by Philips to our company. The LCD itself contains many terms, and the language is unreasonable, which makes many of us confused. The lecturer is good, but regardless of language and terminology, the audience won't listen, and the lecturer is busy in vain.
2. Mode: Do not use any PPT actions in formal occasions, and use at most three kinds. If you give a PPT speech on a very formal occasion, I suggest not to use any "modes" in PPT production, including custom actions and slide switching styles. A simple and well-behaved PPT will not cause criticism. At this time, your PPT may not be praised by others, but no one will say that you are not doing well. Of course, if it is an informal occasion, you can also add some effects. But I suggest not more than three. In this way, your PPT is still concise and will not fall into a "miscellaneous" situation. 3. Image: Make eye contact in a formal suit and keep smiling. Please wear a formal suit to make a PPT speech. First, give the audience an authoritative image. I have never seen Yu Shiwei wear jeans to give a speech, and I have never seen that company wear a shirt to give a speech. Don't tell me about Bill Gates, he can do it, and I don't care if you are Bill Gates. While dressing appropriately, please keep fresh before the speech. You should have a positive attitude, and I believe this attitude can also influence your audience. Please always keep eye contact with the audience when giving a speech. You can read what you are going to do next from their eyes, and you can also let the audience know that you care about them. Finally, talk about two principles of making PPT: 1. MagicSeven principle (7 times 2 = 5 ~ 9). It is best to convey five concepts on each slide. Seven concepts are handled just right for the human brain. The above concepts are too heavy, please regroup.
2.Kiss (keepetSimpleandStupid) principle. Because we do PPT for the public, not the minority. Our aim is to instill our understanding in the audience. Simple explanation represents your real mastery of knowledge.
Commercial PPT 1, the starting point of writing PPT is recent, especially in 2007. Every time I give a speech in a company or a client, there are always consultants and clients who read my PPT and say, "Hey, how did you make your PPT?" How do you feel a little different from what we did? " I have also communicated with many friends who like to collect and learn PPT. I also have a hobby during my study, that is, learning and collecting other people's PPT. I have also seen at least 3000 PPT in various styles at home and abroad, and various industries. Personally, I think the key to PPT is not the beauty of style. A complete and unified style and a fashionable and beautiful interface are of course important to consultants, but they should not be forgotten when doing PPT. What is the purpose of Microsoft's invention of PPT itself? -From the day it was born, the purpose of PPT was to strengthen the promotion and communication between people. Visual image, sketched and accurately described words, coupled with the speaker's oral description, can easily arouse the audience's understanding and * * *, so as to achieve the purpose of clearly expressing your thoughts and ideas to the object you describe, so the purpose of PPT is by no means content. If it can be understood and realized in PPT, it can be improved completely. For novice consultants or those who are still hovering at the promotion level, here are two good "solutions" for your reference:)
3. Quickly improve their ability to write PPT "shortcut". I remember that when I was a child, my compositions in the first few grades of primary school were not good. My family subscribed to many auxiliary composition materials, including a set of materials I still remember, which provided various descriptions of various scenes, such as flowers, grass, animals, people and scenery, and there were many stylized and vivid languages. At the beginning, I often "extracted" the paragraphs inside, and quickly completed the transition from low-level composition to medium-level composition in my class, which achieved rapid improvement, but the problems were also obvious. It is inevitable to extract and quote these mechanically copied words in the later period of "unsociable", so I began to slowly repair the disharmony factors brought by mechanically copied things to the overall writing. I gradually mastered some of my own language and writing. Later, I accumulated more of my own language and writing, so I began to consider building the overall skeleton before writing, and then filling in my own things, so that the written composition will often be praised by the teacher; In fact, the same is true of writing PPT now. PPT is actually the accumulation of ideas and knowledge of a consultant. For a pre-sales consultant, when judging his basic skills, we can see whether the PPT he wrote in his recent speech just copied a set of completely standardized things from the original company, or whether he had his own ideas in it, including his understanding of the industry, his feelings for customers, his description of the current situation and his expectations for the future. Sometimes when doing PPT, what I like very much is to write some typical content with PPT in the way I imagine in my mind. At first, I couldn't write it. What if I can't write it in my head? So I started copying. -the so-called plagiarism is actually to write it again according to your own ideas and understanding and according to the content of other people's PPT. This exercise is actually two-way On the one hand, you are familiar with the practice of PPT when copying other people's PPT, on the other hand, the PPT you make yourself can adjust and sort out your own ideas. Copy more, the content you want will be closely combined with your handwritten PPT, and you can "guide" the content in your mind slowly and smoothly, so as to improve the speed and expression effect of "guiding" it and gradually achieve the actual combat effect.
I really didn't write PPT 97 years ago. Only when I was defending my graduation thesis, I had to scratch my head and spend time cramming for PPT. Later, I entered the office of a foreign software company in Beijing and began to write PPT when I needed to work. Sometimes sitting in front of the computer is really a blank in my mind, and tigers can't feel it when they eat hedgehogs. At that time, the network had just started, and there were no Baidu and Google. The website of Chinese management consulting is limited, so I have to go to AMT to "scrape" the documents of consulting companies, so I can only use limited materials to enrich my understanding of PPT tools, and I will constantly copy, imagine and understand other people's ideas. I believe that after such a long time of study, I will know the application of PPT in different scenes, what kind of graphics are used in what kind of scenes, and what kind of graphics will help the audience understand what kind of ideas. Combined with actual combat experience, I constantly revised and accumulated, and gradually felt that I was gradually accurate and sophisticated in expressing my meaning, and slowly refined it to achieve amazing results.
4. How to organize the explanation of ideas and hierarchical relationships? I remember that in the second and third grades, there was a long-term job in primary school Chinese class, which was a basic ability training for primary school students. In fact, these are three requirements. Every time I study the text, I ask the pupils: 1, and I quickly learn how to divide paragraphs in the article; 2. Quickly find the central idea of each paragraph; 3. Learn to quickly summarize the central idea; Because this problem is combined with penalty standing, fortunately, I was afraid of penalty standing at that time, so I did these three things with great care, so I developed the habit of quickly reading the central idea of the article, what the author wanted to express and how to express it. This further promotion of middle school is actually the relationship between arguments, arguments and arguments. So is PPT. McKinsey, a famous consulting firm, has a book called MintoPyramidPrinciple, which is translated into Chinese as the Golden Pagoda Principle expounded in The Golden Pagoda Principle-everything can be summarized into a central argument, which can be supported by three to seven arguments. These first-order arguments can also be arguments themselves, supported by three to seven second-order arguments, which extend like a pyramid. When organizing and writing PPT, we can learn from this practice and discuss it in a pyramid way, such as the recent pre-sales support. Individuals basically use this structure to organize PPT. PPT structure: 1. Company introduction; 2. Understanding of XX industry; 3. Solutions for XX industry; 4. Ideas for informatization construction of XX company: 1. Company introduction: highlight the position and strength of the company in the ERP industry, with emphasis on being in place; Two. Understanding of XX industry, the development process of industry and industry informatization, management problems in each development process and solutions to management problems; In order to enhance the intuitive effect of customers, some strategies can be adopted. Three. The solution of XX industry echoes the management problems mentioned in II. Combined with the solution of management problems, the software will testify in the form of software screenshots and software explanations. How does the software solve the above problems? The ending is supported by the list of typical customers in this industry. If you can give one or two examples to illustrate the idea of XX Company's rapid rise in IV and informatization construction, you can give a feasible timetable for informatization construction according to the development course of industry informatization mentioned in II and the examples mentioned in III, so that the scheme can be implemented and customers can rest assured. The final effect passed to customers is that the company is a leader in the industry and has strong strength. You know a lot about the industry and have done many similar customers. You are confident to do this project. After N months of foreseeable success, your plan includes a realizable insurance, so it can be a little more expensive than other plans.
5. Tips to improve thinking quickly: I once talked with the consultants in the branch about how to write a PPT with clear thinking. Personally, I have a very effective tip that I have recommended to you on different occasions. I also recommend it to you here: Just look for the PPT in roland berger Consulting and try to figure out how Luolan people write PPT. I first saw roland berger-style PPT in 2000. At that time, I was very shocked. As a novice in the industry, Roland PPT seemed to make me breathless in 2000 with its vivid image expression, solid data source, plain language style, rigorous thinking, unambiguous description and progressive expression. This kind of PPT is aimed at how to organize ideas, how to arrange words, how to express ideas and how to draw conclusions. From PPT, barbara minto, a consultant of McKinsey, once said: I miss what you wrote and write what you think. I would like to thank all the experts, consultants and sales experts in the industry in China for their support and encouragement. It is in the process of continuous communication with you and customers that I keep making progress and growing. I hope everyone can make further progress in pre-sale and PPT.