China has been a world-famous etiquette country since ancient times. In recent years, with the rapid development of the national economy and the continuous improvement of people's living standards, various etiquette activities have emerged one after another. Take Shanghai as an example. In terms of wedding etiquette alone, about 500,000 new people register for marriage every year, and the total number of corresponding ceremony hosts is only about 500. This shows the great talent gap. By the end of 2004, there were more than 20,000 owners in China, which was far from meeting the needs of society. With the rapid development of economy, the number of etiquette activities is increasing, and the scope involved is also growing. For example, government etiquette, business etiquette, service etiquette, social etiquette, foreign etiquette, marketing etiquette, wedding etiquette and other activities all need professionally trained etiquette hosts. Therefore, the social demand for etiquette host professionals is growing.

At the same time, etiquette hosting has also become a hot and well-paid profession. According to authoritative statistics, in the salary price of part-time jobs in Shanghai, the hourly salary of wedding emcee is as high as 200-850 yuan. The National Civil Affairs Bureau initiated and organized a nationwide etiquette host contest, with many contestants, which indicated that etiquette host, as a fresh and hot occupation with social influence, had begun to take shape nationwide.

The "soul" of etiquette activities is undoubtedly the host, and the success of a etiquette activity depends largely on the comprehensive quality and on-site ability of the host. According to the unique professional nature and characteristics of etiquette hosts, etiquette hosts should have good independent planning and hosting ability; Strong language and writing skills, interpersonal skills, information acquisition ability and basic ability to analyze and solve problems.

Etiquette hosts have existed since ancient times and have developed into a new professional category in modern society. In recent years, although the team of etiquette hosts has developed rapidly and played an important role in celebrations, exhibition ceremonies, weddings and funerals, birthdays and other fields, the development of the industry is very irregular, and the quality and skill level of employees are uneven. Most employees have not received the necessary professional training, and there are even fewer high-level "famous mouth" hosts. It is an inevitable trend for etiquette hosts to move from amateur to professional and from spontaneity to standardization.