Business model of ordinary flower shops
An enterprise brings people more than wealth! More importantly, the word "love"!
How can a good enterprise operate perfectly? How can we maximize profits? These two problems are the biggest problems faced by general enterprises at present!
Now many enterprises will invite some management companies to manage their own companies ~ Why are there more and more such phenomena? In today's society, the rich are getting richer and richer ~ and for some poor people, the only way out is to do business! If you want to earn money by working, that person will never do great things! In this way, people with brains will also come to do business, and people without brains will also participate! As a result, there are more and more large and small enterprises! So at present, some management companies are gaining momentum! Escrow is widespread, and business models are beginning to diversify! From this point of view, how important management is for an enterprise!
I once said that a good leader must have a strategic and economic mind! At present, in China, it is estimated that 45% of the bosses who manage this area are not very clear about the meaning of these two words! But for the economy, it may be smarter than anyone else! In this way, their enterprises will either go bankrupt or face bankruptcy! Why can foreign companies occupy such a big market in China? The management mode of foreign companies is very humanized ~ but fortunately, the thinking of China people is changing now ~
Every industry and enterprise has its own management mode and business philosophy! What is the best management model and business philosophy for flower market enterprises? Because the flower market is fundamentally different from other enterprises! But it's also business! At the same time, it is a ship ~
The flower market industry can make money quickly or slowly, but there are countless transition periods during this period! It depends on whether this enterprise can withstand such storms! Because you can't see the rain, how can you see the rainbow?
First, flowers don't last long, just like food! You must solve the inventory at home in the shortest time! So as not to waste! Cause losses!
Second, although the flower has a wide audience, it will face its sales model! At present, there are generally two kinds: one is facade sales. The other is online sales! I believe that most of the society now uses the latter! Because the flower market is lazy now. Eat by the facade! That would have starved to death! (excluding some small areas). The false components of the network are relatively high. How can consumers trust our products?
Third, with the rapid increase of other products, the competition is more intense! Such as the emergence of health care products, the increase of fruit types, chocolate products and so on. , especially health care products, his appearance is undoubtedly a major blow to the flower market! And its TV commercials and other activities, consumers still remember! Compared with the flower market, there are fewer activities and fewer ways of activities! In this way, what we leave to consumers is only the initial impression of flowers! Good-looking, what does symbolism mean! Besides, it's gone! What we have to do! It is to make consumers change this concept! Sending flowers is more than that! If this idea continues! The market share of our flower market will be less and less! But flower market enterprises are still increasing! There will be more and more such negative phenomena!
Fourth, the rational consumption of consumers! Today's consumers will not understand rational consumption as they did in the 1980s and 1990s! The reason is very simple, one is the rapid rise of economy ~ promoting economic development and increasing work pressure! People will bargain more when they spend! Spend 1 yuan to get higher treatment than 1 yuan! This way, one! Some people think that flowers are poor in preservation, short in time and meaningless! In the case that the price is not very low, consumers would rather choose other products that are more beneficial to them! In this way, our audience is virtually reduced! Over time.
Fifth, the economy! We should use it ~ say something unpleasant! What China people love most is face! But when you are in pain, you are bored! As the saying goes: die proud, live miserable! The hardest thing about doing business is not to lose face! Never do it well (personal opinion)! The boss is nothing! Today you are! Can you guarantee tomorrow? Being targeted in front of employees! As the boss of an enterprise, you must be able to afford it and put it down! Therefore, the place where the flowers should be spent must be spent, and some aspects should be saved! A stingy boss is bound to suffer!
Six, I summed up a sentence! Now most bosses work for employees! The boss will lose money again, but the employees' wages will still be paid! Employees can live a normal life! Is it okay with the boss? Can't! Employees can take time off! Neither can the boss! I thought it was good to be the boss! Actually, you did it. The boss has more things to deal with! How many bosses go to socialize for their own stores! Get drunk when you get old! There are too many such examples! But you can't help it! This is the difficulty of business people! This is also the product of a society! My last point: a person should have his own way of life, and an enterprise should have its own management mode! There will be many twists and turns in people's life, and so will enterprises! Run a successful enterprise, and you will successfully draw a wonderful stroke for your life! The twists and turns of life and success can be summed up in two words! Mentality is very important! Go to work with a good attitude every day! Then you are only half a step away from success!
I remember a teacher once told me in college! You may not be the most handsome, but standing up will make people want to know you! The reason is simple: smile and treat life calmly!
Management classification of ordinary flower shops
First, online flower shop:
1. official website flower shop, the stationmaster of a single website flower shop calls his website official website flower shop.
2. Flower shops in online shopping malls: such as Taobao Flower Shop and JD.COM Flower Shop, use this network platform to open their own online flower shops.
3. Professional flower shop in Flower Mall: Flower Globe and flower gift flower shop sell flowers together by entity flower shops all over the country. Each flower shop has its own shop, also called multi-user flower shop mall.
Second, the entity flower shop
1. Street flower shop: borrow the downtown facade room to open a flower shop.
2. Office flower shops: Most of these flower shops have regular customers, and some are like studios.
3. Flower Market Flower Shop: Rent a booth at the flower market and open a flower shop.
The above two types of flower shops mainly sell artificial flowers, cut flowers, potted flowers, ornamental plants, vases, flowerpots, plant fertilizers and flower seeds.
Management challenges faced by ordinary flower shops
Flower shops don't make money. What's wrong? In the early flower shops, people were not very clear about the sales of flowers, and the blind selling of goods by operators prompted the phenomenon of profiteering. Huge profits and cheap investment have attracted many investors, but the blindness of investors and the improvement of consumer awareness of market customers have led to a certain evaluation of commodity prices, prompting many flower shops to carry out price wars in order to survive in business. In low-price sales, in order to promote large output and not pay attention to the quality of goods, low-quality goods flow into the market, which makes consumers lose their desire to buy goods. The vicious circle of price war has impacted the market, and of course it has cleaned up the market to some extent.
As people see their disadvantages in consumers, some operators begin to reposition their operations in order to make their stores run better. However, at present, the flower shop operators in China can't meet the market demand, the requirements of the world flower shop industry and the problems existing in most stores in China.
First, the flower shop opened in the market has less investment. A few simple flower tubes and a table are almost all the fixed assets of the flower shop. The advantage lies in relatively concentrated consumption, wide choice of customers and faster circulation of goods. The disadvantage is that the quantity of goods is lost and the quality of goods cannot be guaranteed.
Second, flower shops open business districts, or hospitals, schools and independent facades. Tourists are relatively stable, but the goods should be worn out.
Thirdly, the flower shop is located in an office building or a residential area, and its unique operation and excellent service are the characteristics of its survival.
Fourth, flower shops set up flower studios in basements, office floors or some special locations. With excellent floral level, excellent service and comprehensive products, they also survive through the characteristics of designers themselves, and some also open floral classrooms at the same time.
Fifth, the flower shop is located in a busy street with convenient transportation and large passenger flow. With the help of its own creative facade design, complete sets of tools and equipment, rich commodity varieties, high-quality service and high-grade decoration, the characteristic business model belongs to the high-end flower shop in the flower shop.
6. A flower shop without facade and decoration, an online flower shop established through the online platform, has a wider service area, richer commodity selection and convenient shopping. Satisfied some needs of customers.
Seven, flower shops in supermarkets or shopping malls are generally divided into two types, 1, with their own shopping guides and flower shops selling according to the business model of ordinary flower shops. 2. The goods are divided into small portions by waiters and sold to customers at an average price, and customers can choose.
There are many forms of flower shops that can survive in various ways, but at present, domestic flower shops are far from meeting the needs of customers. In 2004, the annual sales of domestic flower shops were 300 million, that of Taiwan Province flower shops was 654.38+0.2 billion, and that of Japanese flower shops was 3.5 billion. How can a country as big as China lose its sales to the Japanese?
With the increasing awareness of buying flowers, there are more and more young people. With the accelerated development of domestic investment and the continuous improvement of people's living standards after China's entry into WTO, the business of flower shops will get better and better.
Many people know that trading is very profitable, but many people don't know that the sales profit of trade is less than 10%, while the sales profit of flowers is often more than 200%. This shows that it is true that China's market is regarded as a piece of fat by foreign businessmen. "All the land in China is gold under your feet" is indeed the development of flower shops, and I personally think it will be the world after it.