Hangying fishing tackle is high in science and technology, well-made and in a leading position in the market. After years of research and development, the company finally applied high-pressure shrinkage, instantaneous deflagration, reverse wire superposition and other technologies to materials and processes, and produced a new product-Jianfeng carp, which is much lighter than the lightest Japanese fishing rod imported from the same country. This 6.3m fishing rod weighs only 148g after painting. After painting, the 5.4m fishing rod weighs only 1 13g, the top fishing reaches 1000g, the net fishing reaches 1500g, and the light hardness is the ultimate. Another example is the X3 series carp pole in Hangying. First, it is ultra-light, 4.5m pole, only108g (including15g paint and handle paint, 7g tail wire). Second, the quality is solid. 4.5 m pole, easy top fishing1000g, effortless net fishing 2000g. Yingxing brand X5 series carp pole is super hard. The hardness can reach 5 hours, which is the standard one-nine tonality. Second, the quality is super strong. 4.5m pole, top fishing reaches 1 100g, net fishing reaches 2200g. Yingxing brand X7 series carp pole, with hardness of 7H, atonality and super strength. 4.5m pole top fishing reaches 1000g, and net fishing reaches 2,000g. It is the first choice for catching big fish, and it is most suitable for catching big fish, flying fish directly under 5kg. Yingxing brand daily carp fishing rod is between X7 series carp fishing rod and wind-cut carp fishing rod, which integrates all the advantages of the two kinds of fishing rods, but it is lighter than X7 and stronger than wind-cut carp, and is suitable for the needs of different fishermen. Gold series (Golden Knife, Golden Knife, Golden Knife, Jin Tuo, Golden Knife, Jinwei, Jinxiang) and other fishing rods have high added value, meet the needs of the public, and strive to lead the market in cost performance.

(B) the concept of leadership

The company is committed to building a big brand, building a big platform and forming a big family, so that all businessmen can enjoy the results through this brand and platform. The concept of "let employees get rich first and franchisees get rich first" has always been praised by the public. In product research and development, production, sales and service, the company is different from other traditional enterprises, breaking the routine, being brave in innovation and constantly exploring and breaking through. Fishing rod is made by carbon fiber cloth making experts, rod making masters and fishing competition masters, which integrates fishing culture, leisure concept and humanistic elements. At the same time can be customized exclusively. The concept of leisure fishing advocated by the company is a healthy and leisure lifestyle. Through leisure fishing, we can walk into nature. Fishing tackle-leisure life, along the way.

(3) Leading service

First, provide new chain stores with services such as zero yuan joining, free store design and operation training, unified advertising, etc. The second is to delay the free return service of products; Third, new products can supplement services in time; Fourth, visit interactive services regularly; The fifth is to provide purchasing services free of charge; Sixth, competition support services. Take the lead in practicing the service concepts of "there are no wrong customers, only wrong services", "customers enter the company, we enter the customers' hearts" and "sales are not for selling, but for helping customers buy", leading the service and striving to achieve nanny service.

(D) Leading in marketing

Using Internet technology to form Internet thinking makes Hangying an enterprise with Internet genes from the beginning. It takes the entity flagship store of Hangying fishing tackle headquarters, the flagship store of Hangying Tmall Mall, the flagship store of Hangying Taobao and the national franchise chain stores as the main products, supplemented by dealers, forming a nationwide marketing network system. Through unified brand promotion, unified service standards and unified price management, the bank headquarters provides consumers with value-added products and investors with rich returns and entrepreneurial opportunities for sustainable operation.

(5) Team leadership

Advocate individuality, give full play to being responsible for the results and achieve the ultimate goal. Hangying Fishing tackle headquarters has a young, professional and knowledgeable high-performance team. This team is full of passion, energy and courage. Clear work objectives, break down tasks item by item, promote indicators as a whole, share work experience, and be responsible for the results.

(6) Cultural leadership

The company always adheres to the business philosophy of honesty and trustworthiness and the management philosophy of people-oriented.

Corporate culture construction with ten values of business people, leisure fishing concept and brand image construction as the main content. In order to standardize behavior, gather strength, inspire people, provide inexhaustible spiritual power for the company's operation, and strive to build smart enterprises, performance-oriented teams and learning employees. Leisure fishing culture advocated by Hangying is a healthy, beneficial and uplifting life state. Leading commercial culture means constantly improving the overall quality of the company, enhancing the core competitiveness of the enterprise and building commercial fishing tackle into an enterprise with a sense of historical mission.

(7) Leading in professional technology.

The line fishing tackle team is headed by the master, with competitive elites such as Mr. Ze Ze, Mr. Xie, Mr. Wang, Mr. Li and Mr. Qu as the main force. It is a national famous top professional competitive team. In the past few years, I participated in the national fishing competition and achieved great success. He won the champion, team champion, runner-up, third runner-up and individual runner-up in the "World Cup Tour" national rally team competition. "Bridegroom's Wine Cup" won the team championship of the 4th China Zhongsheng Lake Fishing Competition and was ranked sixth in the finals. Team 11 of the "Yufeng Cup" Sanchahu National Relay Race won the first prize in the sectionals. Eleven in the "Tianhu Cup" National Lake Fishing Competition in Junan, Shandong Province. Ningxia Zhongwei Tengger Lake National Lake and Reservoir Invitational Tournament team third place. These achievements, compared with other fishing tackle enterprises, fully illustrate a hard truth: we know how to fish.