The simplest hot pot restaurant only needs "hot pot bottom self-service food", and it can make a full self-service project. Pure natural food has simple operation and low cost. However, the number of customers in hot pot restaurants is generally relatively high, which is easy to make profits and has a relatively small operating difficulty coefficient. When its pure natural strong social media characteristics are supported by the star utility, customers who go to "mow the grass" are of course in an endless stream, so most star hot pot franchisees have a good business.
Starting from Sha Yi Xianhezhuang Hotpot Restaurant, the second career of the stars' restaurants is basically around the whole year of 2020: in June, Sean's famous brand of mutton kebabs opened, and his good buddy Sha Yi was invited to the opening ceremony; In July, the hot pot franchise brand "Huofengxiang" announced its opening in Chen Herui 'an; In September, Gulnazar released the milk tea franchise store "Silly White Sweet" in the true identity of "Store"; In June, 165438+ 10, William Feng also released the famous brand of charcoal barbecue "Roast Jiangnan".
The star stores opened in those years are all without exception. When every well-known brand opens, there is a big wave of short video marketing to cooperate with each other, and stars will continue to open new stores for each other.
This kind of store also has a common feature, that is, it cooperates with online celebrities. The short video of vibrato and Aauto Quicker are basically showing the "encounter" between stars and online celebrities in restaurants every day. Internet celebrity fashion bloggers with special food, online celebrity fashion bloggers in the automobile industry and online celebrity fashion bloggers with wristwatches are invited to star stores as long as there is total traffic.
In these respects, Sha Yi started best and played best. He relies on the popularity accumulated by Running Man and the commercial popularity of Xianhezhuang. By 20 17, there were already 6 chain stores in Fuzhou. Like the result of many stars opening restaurants, after the prosperity, Xianhezhuang was in a slump, and even came to the brink of bankruptcy on 20 19.
Why do stars like to choose the catering industry? Stars open physical stores, in fact, in order to make better use of the effectiveness of stars, with the purpose of making money. However, although there are many stars who open physical stores, few can really succeed. Star stores have their own aura, and the starting point is relatively high. However, many customers can't accept this price. Many star stores have been exposed to high per capita consumption. For example, the noodle restaurant opened by Grandpa Meng has been questioned that the price is too high.
Low entry threshold
Catering is a traditional industry with relatively low investment threshold. It doesn't need a lot of space, high-end equipment and low technical requirements for employees. With a total investment of 2 million, you can open a decent hot pot restaurant.
To open a factory, you have to rent 500,000 venues and buy 500,000 equipment, and you have to spend money on material procurement, brand building and market expansion. There are too many uncontrollable factors.
Rapid return on investment
Catering is the most traditional industry and also the public service industry. The demand for food, sex and catering is huge. Food is the most important thing for people. If someone wants to eat, there will be demand. After eating one meal after another, the demand is repeated.
So don't worry about market capacity. In addition, the catering industry is also a raw and cooked processing industry. It takes 2-3 hours from processing to paying the bill after consumption, and the cycle is very short. In addition, catering is a typical cash transaction, without credit, there is cash flow every day.
Why does the star shop pour fast? There are also some star shops that are expensive, even if the taste is average, the weight is very small. Over time, repeat customers will become rare. As a public figure, stars will certainly attract a certain degree of attention after opening a store, and they are also easy to be singled out.
Moreover, many stars don't manage their own stores, sometimes they just hang a "name", and most of them are managed by partners or family members. When the store is managed by others, it may be prone to omissions. Just like this, stars scrambled to open restaurants, and most of them ended in misery.
Stars use their fame to open stores and do business, which can accumulate popularity and get favorable comments. But once it is not done well, if something goes wrong, it will easily collapse and become the object of everyone's "spit". So, have you ever spent money in a star shop?