1922, Qingdao Cigarette Factory decided to resume the production of "Hadamen" cigarettes, and made technical treatment on the trademark of "Hadamen" and re-enabled the logo of "Hadamen".
The classic brand "Hadmen" is one of the oldest modern tobacco brands in China. This well-known old brand number was originally registered in 19 19. 1923, British American Tobacco Company set up a branch in Qingdao and began to produce "Hadmen" cigarettes. 1963, the relevant departments banned the production and sale of "Hadmen" cigarettes on the grounds that "Hadmen is a colony and should not be used as a people's brand". 199 1 year, Qingdao cigarette factory re-developed a new generation of "Hademen" cigarettes that have disappeared for more than 30 years, and it has been full of new vitality since then. In 2003, it coincided with the 80th anniversary of Hardgate brand. Qingdao Cigarette Factory has specially developed and produced a series of cigarettes for the 80th anniversary of the establishment of Hadgate brand, and at the same time has launched a series of cigarette pictures for the 80th anniversary of the establishment of Hadgate brand. As soon as this picture appeared, it stood out from many derivatives such as calendars, bookmarks, lighters and playing cards, and attracted great attention from many Tibetan colleagues.
There are several versions of the series of cigarette pictures of the 80th anniversary of Hardgate brand. At present, people can see not only the standard picture with the size of 45×76 mm and a single set in a cigarette case, but also the 4× 1 and 6× 1 small set of straight pictures with the size of 62× 160 mm; There is also a 6× 1 small sleeve screen conjoined diagram with the specification of 139× 323mm. Because the latter two sets of paintings broke through the conventional pattern of standard paintings, they won the favor of Tibetan colleagues.
Specifically, these standard photo editions, which are different from the 80th anniversary of "Hadmen" in Cigarette Cards, are mainly reflected in the following aspects: First, they are well-designed, beautifully printed, fashionable in style, each with distinctive personalized features, and are all equipped with envelopes, which are not available in the new generation of Cigarette Cards. Especially, the appearance of 6× 1 small sleeve screen conjoined diagram adds more vivid highlights to these small sleeve diagrams. All these characteristics are not possessed by other kinds of paintings since the birth of a new generation of cigarette paintings with Baituka as the leader. Secondly, both the envelope and the front of the painting have the eye-catching logo of the 80th anniversary of Hardman's creation, which organically combines the early cigarette paintings with Hardman's tobacco culture, highlighting the differences between these small sets of paintings. The front designs of these sets of pictures are all the monthly pictures or some pictures of Hadmen created by the famous Shanghai painter Mr. Hang Zhiying (190 1~ 1947), while the back of the pictures mainly introduces the knowledge of tobacco culture related to Hadmen, such as the 6× 1 picture conjoined picture. From right to left are some pictures of the Moon brand created for Hang Zhiying at 2, 4 and 6 respectively. 1, 3 used nearly 400 words, and briefly expounded the mystery and charm of "hardman". The fifth article is a text of nearly 60 words, entitled "Faithful, unpretentious, considerate and forever good luck companion-Hardman". The back of the painting has a purple frame and a white background, and the background pattern is also Hang Zhiying's moon painting. From right to left, there are 1 to 5 pieces. They are entitled "Hadmen is going to shine", "A whirlwind is blowing in Hadmen" and "The origin of the name Hadmen", and the origin of the name "Hadmen" is briefly reviewed and introduced. The sixth one bears the symbol of the 80th anniversary of hardman's birth. This episode is one of the "Hadmen" stories. The second picture of the story of Hadmen is 6× 1 On the front of the picture are six old monthly cards created by Hang Zhiying, reflecting different seasons. On the back of the picture are six pieces of tobacco culture knowledge of Hardmen, including the old advertising terms of Hardmen and Hardmen. The existing doubts are correctly explained: Hadmen is the common name of Chongwenmen, one of the nine gates in the inner city of Beijing. During the late Qing Dynasty and the Republic of China, foreigners often called it Hadamen, which is the English name of Hadamen, similar to the English word cigarette in the middle of cigarette labels. Before the English on the trademark was cancelled in August, the name of the manufacturer of 195 1 and "Hadmen" cigarettes was changed several times, but "HATAMEN", as an English idiom of "Hadmen", has been passed down.
In addition, at the beginning of planning and production, these small sets of cigarette pictures were infused with fresh brand personalized consciousness and ideas such as "carrying forward Chinese culture, showing the essence of the nation, and being China people's eternal confidant and companion", "new vision, new image and new concept". At the same time, the nature of the attached cigarette determines that the circulation of pictures is limited, which leads to its emphasis on building and enhancing the cultural value of the brand, which is different from other kinds of advertising pictures or cigarette picture collections made for promotion purposes. These points finally show that these wonderful small sets of paintings have distinct personalized characteristics and charm, and then become the fine products of a new generation of cigarette paintings.
References:
Tobacco China Network According to the report of Gulong Forum Network,