Highlight the brand: when designing billboards, we should clearly understand the brand and highlight the sense of belonging of the brand, so as to enhance the brand's recognition and impression.
Color selection: color is an important factor in billboard design. Bright colors and contrast can enhance the attractiveness of advertisements and deepen the audience's memory of brands.
Simplicity: The billboard design should be concise and clear, avoiding complicated design, so as to facilitate the audience to quickly understand and accept advertising information.
Highlight people: In billboard design, people should be the visual focus, which often attracts the audience's attention and appeal more than other elements.
Font size: if the billboard is close to the audience, the font can be moderate; If the billboard is far away from the audience, the font should be set larger to make it easier for the audience to see.
Unique creativity: creative elements can be appropriately added to the billboard design, but not too advanced, so as not to be difficult for the audience to understand.
Clear hint: the design of billboards should be strongly suggestive, with images as the main part and words as the supplement, with simple and vivid words to avoid verbosity, and try to clearly express the theme of advertisements with short words.
Single theme: An advertisement can only have one theme. The meaning of the advertisement should be clearly expressed through the combination of words and pictures. Try not to list data.
Regular font: The font should be as regular as possible. Try not to use small-sized artistic characters or "Mars" font, so that the audience can understand and recognize the advertising content in the shortest time.
Attention should be paid to the application of the above points in the design, and the overall design should conform to the brand image and audience, and be attractive and visually impactful.