With the establishment of "China Element International Advertising Creative Competition" in 2006, Chinese-style advertising has aroused great repercussions in the domestic and foreign advertising circles. The first session received more than 5,000 works from more than 40 countries and regions around the world.
In 2007 and 2008, the second and third "China Element International Advertising Creative Competition" were held with the themes of "China Element-Olympic Spirit" and "Prosperous China Red" respectively.
In 2009, with "China Power!" The fourth theme contest has also been successfully held.
With the opening and promotion of the contest, it has led a wave in the advertising industry in China. Among the entries and winning entries of other advertising festivals, including the Great Wall Award and Effie Award, the proportion of "China element" is increasing, and Chinese style advertisements are also recognized and welcomed by consumers.