According to the statistics of the national civil affairs department, about100000 couples get married every year in China, providing a wedding consumption market of more than hundreds of billions of yuan every year. There is no doubt that the wedding market has great potential. Wedding preparations are more complicated. Newcomers want to buy everything in one stop, which reduces the pain of running around and also creates the demand for wedding supplies. Therefore, opening a wedding company with tens of thousands of yuan has quietly become a new upsurge of small-scale entrepreneurship in recent years. However, in commercial times, where the market competition is increasingly cruel, all new business models will be copied quickly, and winning by ideas has become a very naive idea. A few years ago, all kinds of wedding shops swarmed in, and the scenery was eclipsed in a few years. What is the reason? Century Jinyuan Jubilee Club is a festive company specializing in wedding planning, celebration planning and film and television creative planning. Has thousands of event planning experience and eight years of operation management experience. In view of the current management situation of wedding supplies market, this paper briefly discusses the thinking of Weifang People's Mall Industrial and Commercial Branch. The business orientation of Xipu is different from that of a wedding company. Wedding companies are more planning, while Xipu pays more attention to details. According to the different requirements of different types of customers, the details are handled very thoughtfully. For example, beautiful wedding room supplies, dazzling candy bags, exquisite invitations, fireworks, tobacco and alcohol, etc. , you can also provide some supporting services, such as providing emcee, camera, wedding car and so on. Don't get too involved in wedding planning business in business process. Can undertake business and hand it over to a professional company. Because once confused, it may lead to doing nothing well. In the past, the concept of successful operation of Xipu Store was that "the sparrow is small and complete", and the one-stop service was recognized by the market. This function needs to be further strengthened according to the changes in the wedding market, so that people who come to the wedding shop can handle wedding supplies almost at one time, avoiding the trouble of shopkeepers running around. Due to the pressure of large supermarkets, Weifang People's Mall branch wholesale market, online shopping and store rent, the management team of Century Today Jubilee suggested expanding the current business orientation of Xipu appropriately, such as arranging wedding rooms, festive gifts, couples ornaments and other business gifts close to the market. We can also continue to explore markets other than weddings, such as birthday bowls, birthday candles, birthday invitations, colored balls, lanterns, lion dances, Zhang Zhixi waist drums, wedding eggs, invitations for full-moon babies, tiger shoes, and various folk handicrafts and traditional costumes applied to the performing arts market. Therefore, the management of the bridal shop can be positioned as a festive consultant in publicity, providing supplies representing different festive cultures according to different weddings or festive activities, and providing a whole set of festive supplies scheme according to the activity process, completely liberating the organizers from festive activities and further consolidating the festive market position. The location of the wedding dress shop is very important for Weifang People's Mall Industrial and Commercial Branch, and the first choice is near the location where the wedding photo studio is concentrated. If the bridal shop intends to open a bill shop, it should be closer to the residential area or the business district. The management team of the Millennium Jubilee Club suggested that it should be as close as possible to the business district, because the population of residential areas is relatively fixed, especially the number of married people in mature communities will decrease year by year. In the business circle, it is not necessary to choose the city center for operating costs, but public transportation and parking should be convenient. Adding some young people's daily necessities as much as possible in the store operation can concentrate some young people's customers and strengthen the publicity effect. Xipu's business thinking will avoid repeating the same mistakes. First, it is necessary to attract investment and strengthen product innovation, which requires the operators of Xipu Shop to spend some time in the wholesale market of wedding supplies, Taobao Mall and even some big markets in Yiwu to Taobao, and to maintain long-term cooperative relations with some manufacturers who operate festive supplies online. Because Weifang People's Mall Branch has a small amount of orders in the early stage, it is difficult to carry out in-depth cooperation with manufacturers. However, we can accumulate credit, and gradually unite some local wedding companies or festive supplies wholesalers to sell some commonly used festive supplies as agents, which can appropriately increase profit space and expand business ideas. In the course of Xipu's operation, if you have the energy, you can consider adding some customized products, which will not only increase the product range of Xipu, but also attract some customers because of the increased services provided. At present, most personalized wedding supplies are printed by printers, but some fashionable and novel templates need to be customized from the website, and the requirements of customization equipment or tools for other gift supplies are not high, usually between several hundred yuan and several thousand yuan, so the demand for operation is gradually increasing. Second: On the one hand, sitting in the store needs complete categories, register some places where users are satisfied and out of stock, replenish goods in Weifang People's Mall Industrial and Commercial Branch in time, and even deliver them to your door. In the actual operation process, there is a lot of knowledge about pricing and commodity placement. For details, please consult the management team of Millennium Celebration Society. At present, most couples get married through wedding companies, but a small number of people hold their own weddings. Some wedding props can also be appropriately added, rented or given to customers who buy large quantities of wedding supplies to lock in customers. Third, word-of-mouth publicity accounts for a high proportion in the word-of-mouth publicity in the wedding supplies market. Therefore, it is necessary to maintain customers who place orders, buy in large quantities and patronize stores, lock customers through product points, and promote them. In the process of word-of-mouth publicity, the most important thing is to provide good service. Because most newlyweds' parents are out of town, they sometimes arrange weddings at a loss. At this time, a thoughtful or casual help will make them feel grateful and successfully introduce customers. Its Weifang People's Mall branch has four locked wedding companies. The core of wedding company operation is planning service. Most of the daily necessities are either outsourced or provided with lists, and newcomers buy them themselves. On the one hand, we can get some orders from the wedding company, on the other hand, we can learn the latest trends of the wedding market from the wedding company in order to adjust the market. Market operation risk: xipu operation is promising, but there are risks in any market operation, and there are certain risks in xipu operation. At present, many wedding companies have joined the competition, and even some matchmaking agencies have begun to grab this "cake", and the industry competition is becoming increasingly fierce. Therefore, in the process of operation, it is necessary to constantly adjust products and business ideas in order to be invincible.