Real Estate Preferential Activity Plan 1 I. Activity Organizing Committee
1. Person in charge: Planning Department
2. Members: heads of departments
Two. Activity time: September 20xx.
Venue: Hyatt City Sales Office
Preparation: Telephone invitation of career counselor, external interception
Third, the purpose of the activity:
1. Promote the signing of contracts by customers who closed the business at the opening.
2. Improve the atmosphere of the on-site sales office that day and make the house very popular.
3. Make a name for Hyatt Hotel and promote interpersonal word-of-mouth effect.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) activity slogan:
Seeing the scenery and sending affection, Mid-Autumn Festival ceremony
Six, site layout:
(the day before the opening hours)
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival; (Banners or couplets, within one meter of 5 yuan, five meters ×5 = 25 yuan)
Huge external wall suspension: width: height = 10Mx 13M, content of publicity activities; ( 130 m2 x 10 = 1300)
Hang eight red lanterns above the door. (26x8=2 10)
* * * Cost: 30+1300+210 =1540 yuan = 1600 yuan.
(2) Site layout: (the day before the opening)
1. Banner: Welcome to the sales office of Hyatt Regency.
2. Put a big moon cake in the lobby on the first floor; (The price of KT board or plastic material is unknown, and the budget is probably 300 yuan).
3. Set up a memorial archway at the entrance of the first floor, add two people to make moon cakes at the scene, and hang a tag on the top of the memorial archway to write moon cakes in hometown, so as to set off the atmosphere of making moon cakes and hometown; (archway plus raw materials and labor 1000 yuan)
4. Rent carpets, arches and stereos from the wedding company, (500 yuan).
5. Put 50 flags (4x50=200 yuan) on each floor passage.
6. A large (2.5-meter-wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added. (Cost 500)
* * * Cost: 2,600 yuan.
Seven, publicity strategy
1, DM poster promotion;
A. Publicity content: related contents such as project type and supporting advantages;
B. Time: August 30th, 20xx;
C. publicity form: pictures and words.
2, the venue is huge, and the exhibition board is publicized;
3. Broadcasting and publicity in venues; (available at the sales office)
4. People in the community are crowded with small banners that read: "Wangjing Square wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival Housing Sales Hotline: 0316-6865555 "(20 yuan)
Activity flow
New customers arrive at the sales center-enter the sign-in area to sign in-take the number sheet or serial number-customers gather outside the door-to maintain customers' mood before opening. At the beginning of the market opening, sales take customers to buy a house, customers who sign the subscription book for buying a house-sales take customers to the on-site egg-beating area-customers beat eggs and get lottery tickets-sales take customers to receive prizes and get the grades (with the subscription book and customer ID card)-and receive the prizes after checking.
(The real estate consultant will receive the whole process and introduce them one by one, so as to promote the transaction probability and tap the potential customer base.)
Eight. Activity cost
Location layout (giant+lanterns+couplets) cost 1600 yuan.
Indoor scene layout (kT board+archway) 2500 yuan.
Extrabudgetary expenditure, 500 yuan
* * * Cost: 4,600 yuan.
Scheme of real estate preferential activities 21. Activity background
"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also a prosperous place in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with larger and more comprehensive home appliance dealers in the city. Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.
At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.
Second, the purpose of the activity
1, communicate with consumers at zero distance, and expand the market influence of their products;
2. Promote the sales of its products with preferential measures;
Third, the object of the activity
1, permanent residents in the activity area
2. Tourists
3. Their respective target consumer groups
Fourth, the activity time
April 28th-May 3rd (the time can be adjusted according to the activity effect and weather).
Verb (abbreviation for verb) activity place
The selection criteria are areas with relatively concentrated population and certain purchasing power.
Activity of intransitive verbs
1, song and dance performance
Step 2 ask and answer questions with prizes
Step 3 distribute leaflets
4. Property/product consultation
Seven. Promotion measures
(A) real estate promotion
1 and multi-storey apartment special room, first come first served.
2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator; But no longer enjoy any discount.
3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.
Respondents who come to the activity site can get a gift umbrella.
5. Old customers who have purchased the project can get a gift from the sales department on May Day, and the gift is tentatively set as xx.
(B) home appliance promotion
1. Subscribe home appliances on the same day, and get an extra discount of a certain amount (to be determined).
2. There is a prize for the on-site question and answer, and a small gift is obtained.
Eight. Activity process (one in the morning, one in the afternoon and two in turn)
1 and 9: 00 host's opening remarks.
2, 9: 05 program
3.9: 15 introduction of real estate projects/household appliances.
4, 9: 25 program
5, 9: 45 prize-winning question and answer
6. 10: 00 program
7. 10: 15 Distribute leaflets and consult.
Nine, the scene layout
1, 2 exhibition boards with specifications of 2.4x 1.2, and the iron frame can be folded by welding.
2. One in Yi Labao.
3. Audio A pair of wireless microphones
4. Arch 1-2 red carpets (one provided by both parties)
5. 1-2 information desk and 6 chairs.
6. Several brochures and information kits
7.200 gift umbrellas
8. Several refrigerators and air conditioners (provided by dealers)
9. The publicity display boards of household appliances are made and arranged by the dealers.
10, 4 tents (provided by the dealer)
Advertisement
1. Active SMS: 50,000.
2, TV streaming media word 1 week
3. Pages of leaflets (produced and distributed separately)
4. Outdoor billboards (perennial effect)
XI: activity expenses
1. Active SMS: 50,000 pieces of xx yuan/piece =x yuan (50% each).
2. TV stream words 1 week xx yuan/day =x yuan (50% each)
3. Actor's fee: about X yuan/day, xx people, x5 days =x yuan (official).
4. Site fee: X yuan/day x 5 days =x yuan (developer)
5. Arch approval: X yuan/day x 5 days =x yuan (dealer)
6. Ribbon: 4 pieces x 30 yuan/piece =x Yuan (dealer)
7. Carpets and tablecloths: about X yuan (developer)
8. Exhibition board: X yuan/X 2 = X yuan (developer, including paintings)
9. Car rental: 250 yuan x 5 days = 1250 yuan (50% each).
10, the outdoor advertising is about x yuan (developer)
1 1, other expenses * * * X yuan.
Scheme 3 of preferential activities for real estate: Mingcheng is a community integrating commercial housing and commercial flourishing shops. In order to achieve the goal of "going to the next level" in the sales of famous cities, we decided to hold the Mid-Autumn Festival party. The implementation plan of this Mid-Autumn Festival party is as follows:
I. Activity time
20xx September 12 (Mid-Autumn Festival)18: 00-21:00.
Second, the venue of the event
Mingcheng central square
Third, the theme of the event
full moon; a baby's completion of its first month of life
Interpretation of the theme: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm home atmosphere, implying that entering is going home.
IV. Purpose of the activity
1. Build a platform for close communication between owners and developers.
2. Establish the corporate image of the developer and further publicize the real estate.
3. Dig deep into potential consumer groups.
The estimated number of participants in the verb (verb) activity.
Mid-Autumn Festival party: 600 people
Mid-Autumn Festival reception: 400 people
Total: 1000 people
Intransitive verb campaign slogan
"Go home for dinner tonight?"
Interpretation of the activity slogan: As a traditional festival in China, there is a saying in the Mid-Autumn Festival: "I miss my relatives twice during the festival", so the activity slogan can trigger this activity with a relative's inquiry, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.
Seven. Activities and creative plans
L Promotion measures before the event:
1. In this activity, you can enjoy 9. 18 discount for buying a house on the same day (note: some restrictions can be set according to the developer's situation);
2. Make and give away some cultural promotional shirts at will;
3. Make Mid-Autumn Festival tickets with the words "Famous City" (the shape can refer to the moon cake shape);
The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers.
Real estate preferential activity scheme 4 Any activity must first make clear what our purpose is, so as to win by surprise. In this activity, our aim is to "create a sensation, attract attention and gather buyers at the purchase site". The implicit purpose is to make potential buyers become real buyers because of attention. The idea of determining this goal is that "only popularity can have influence, only influence can generate attention, only attention can have a transaction opportunity, and only a transaction opportunity can reach a transaction."
Therefore, the primary task of our activity planning is to win more people to the site, form a "popular" and "snap up" site environment, and let customers compete and interact. The target group is mainly potential buyers, especially those with rigid demand (investors are generous, and they care more about the transaction price than these small favors). Therefore, the activity plan should focus on analyzing the consumption characteristics of people with rigid needs.
I. Purpose of the activity:
Create a sensational effect, attract attention, gather buyers to the sales site, and create a warm buying atmosphere.
Second, the activity method:
Online and offline, two-pronged; Mainly online, supplemented by offline.
Third, the activity time:
Online promotion time: 20xx165438+1October 20th to 20xx65438+February 20th.
Offline promotion time: 20x65438+February 25th to 20x65438+February 26th (Christmas and weekend).
Four. Location:
Online promotion: SouFun, Focus Real Estate, Sina Real Estate, Netease Real Estate.
Offline promotion: xx business department
Verb (abbreviation for verb) activity mode:
1, online promotion:
1) Creative thinking: If you want to create a sensational effect and attract attention with low investment, you can create an event or use recent hot events for hype. If it is done well, it is best to form a news event to attract the attention of other media and report it for free. However, when making use of hot events, we should be careful not to have a negative impact on ourselves. Recently, the events concerned by the public include: the intensification of inflation, the sharp price increase of agricultural products, the relay introduction of real estate control measures, violent demolition, the dispute between QQ and 360, the dispute between China and Japan over Diaoyu Islands, the dispute between Russia and Japan over the South Kuril Islands, the APEC meeting, and the census. Join hands with SouFun.com to create activities, and at the same time spread soft articles on relevant real estate websites, portals and online forums, and introduce netizens into SouFun.com to participate in the survey, vote or express their opinions, and on this basis, get the qualification to participate in the offline super cash prize.
2) Option 1: The price increase of grain and oil will be stimulated, and the xx building will send cash. Firstly, it introduces the impact of the price increase of agricultural products on residents' lives, and introduces the support of netizens for agricultural products, such as "Raiders of vegetable slaves" and "36 plans for buying vegetables". Then ask the participants to fill in the information (the information is filled with the introduction of the real estate, for example, the price of xx real estate is 1xx yuan/square meter, do you know? Let participants choose), participate in the survey and vote. Those who finish the task can get a lucky number. With this number and registered ID information, they can take part in the lucky draw. The winning rate 100% is directly a cash reward. The highest bonus is related to a family's five-year food purchase cost of 50,000 yuan.
3) Option 2: I pay the money, and you give an idea to solve the 3Q dispute. At present, the fierce dispute between QQ and 360 on the Internet has seriously affected the market order and the interests of users. In order to find a solution, participants have to register their personal data before they can announce the harm of the 3Q dispute. We can put forward feasible solutions from the perspectives of Tencent, 360, users, government, industry associations and how to prevent such vicious competition events in the future. If his opinion support rate reaches a certain proportion or ranks in the top 300, he is eligible to participate in offline super cash delivery activities. The prize is cash, 100% wins the prize, and the maximum prize amount is 50,000 yuan.
4) Expense budget: The online promotion expense budget is 20,000 yuan.
2. Offline promotion:
1) Cash delivery (winning rate 100%)
A. Creativity: The best way to attract tourists is a free lunch. Cooperate with online publicity to attract customers with 100% winning rate and super prize.
B. Prize setting: 10 yuan cash prize, 200 50 yuan cash prizes, 100 yuan cash prize, 100 yuan cash prize, 10 yuan super cash prize, 1 50,000 yuan super cash prize.
C. Activity rules: 50 yuan, 100 yuan, 1000 yuan cash prize, on-site cash delivery; The cash prize is 50,000 yuan, which will be deducted directly from the house payment after signing the house purchase contract.
D. Cost budget: 80,000 yuan.
E. Per capita expenses (including online promotion): 353 yuan. (It is estimated that more than 300 people will be present. Due to the dilution of cash prize 10 yuan, the actual expenditure will be smaller. )
2) One-dollar auction (optional, mainly used for customers who have not participated in online activities);
A. Creative thinking: According to the principle that companies do more with less money, auction is a better way. First of all, everyone has the idea of taking advantage, especially individuals or family users who have rigid housing needs. Starting with one yuan, from the perspective of participants, the investment is small, the harvest is big and the attraction is strong. Moreover, the activity is full of fun and will definitely play a very good role in the atmosphere of the scene. From the organizer's point of view, it seems that a lot of money is spent on the lot, but in fact, due to the mutual price increase of the participants, the final transaction price is basically the same as the purchase price. After enjoying the group purchase price in batches, the final transaction price may even be higher than the purchase cost. This is basically equal to doing great things without spending money.
B. Auction setting: The auction price should not be too high, and it is better to control it within 200 yuan, so that the participation of guests will be higher. Auction items should be products that are used more or creatively in daily life. Suggestions: table tennis racket, tennis racket, badminton racket, electric kettle, humidifier, egg cooker, razor, health scale, soymilk machine, kitchen knife set, yoga mat, storage box, pillow, CD box, soup pot, car vacuum cleaner, etc.
C. Expense budget: The purchase cost of this lot is expected to be 20,000 yuan, and the transaction amount is expected to be xx000-25000 yuan. In the end, it may tend to be zero input.
3) Throw darts and enjoy discounts (optional, mainly for customers who have not participated in online activities)
A. Creative ideas: increase entertainment, create an activity atmosphere, and bring some benefits to customers. Under the condition that the house is not discounted, we take a compromise way of giving customers preferential treatment.
B. Activity rules: After signing the subscription book, there will be three darts, and the number of won rings multiplied by 100 is the cash discount amount, which can directly deduct the purchase price.
C. Cost budget: 30,000 yuan.
Real estate preferential activity scheme 5 1. Activity purpose:
Image display, gathering popularity, causing social concern. * * * Activities in the form of awards, with the aim of advocating nature and enjoying life, brand xx, and working closely with the government.
2. Activity mode:
1. Newspaper announcement: Miss xx is wanted (tentatively six). After the initial test, the second test will be conducted in the sales office. At that time, it will be grandly arranged in front of the sales office and set up a performance stage. The second interview is divided into three parts: image display, talent display and witty answer.
②. Time: two weeks after the renovation of the sales office is completed.
③ Location: Little Square outside the sales office.
④ Sales office layout and props: (3-5 expensive cars or sports cars need to be rented in advance)
Set up a stage and put flowers, which are fragrant and fragrant;
Create a warm atmosphere with silk curtains, large background boards and colorful flags;
Sound system, elegant background music, especially dynamic music during stage performance.
In addition, leaflets, bouquets, prizes, gifts and necessary office equipment should be prepared.
3. Step: Find real estate information to China real estate developers.
1. Invite government officials, celebrities and representatives of developers and agents to form a jury, and contact TV stations, newspapers and other news media to make relevant reports.
(2) Post banners in nearby streets in advance, distribute them D, and announce them through newspaper and TV subtitle advertisements. And organize a famous car parade to promote this activity according to the situation.
(3) The site of the activity is arranged grandly, and professional hosts are invited to preside over it, so as to adjust the atmosphere and make the activity achieve the expected purpose smoothly.
④ The winning Miss xx will become the image ambassador of xx project, enter the training stage and become the staff of the marketing center.
4. Effect expectation
The unique job fair will have a good advertising effect and attract market attention. Recruiting high-quality sales ladies, through subsequent professional training, with good temperament image and professional and thoughtful service, enhance the overall image of the real estate, and will also play a role in promoting future sales.