Founder: Richard McDonald, Maurice McDonald

The brand McDonald's comes from the surnames of the two founders. In the long development process, the logo of McDonald's has experienced many iterations. Please look at the evolution diagram below:

From 65438 to 0968, LOGO became a combination of the iconic "M" and the brand name "McDonald's". In 1980s, LOGO began to adopt a round red rectangular background. At that time, the logo of McDonald's has become one of the most famous symbols in the world.

In 2003, the LOGO removed the text, but the LOGO text can still be used alone.

Since 2009, the LOGO background of European McDonald's has changed from red to dark green. Heger Bick, vice president of McDonald's German branch, said in a statement: "The new image shows our determination to save natural resources. In the future, we will continue to give priority to natural resources. "

McDonald's has tried to use "I love it" proposed by DDB German advertising company in all 23 advertising slogans. Creativity is used for global promotion. I like it translated into different languages in different countries. In Chinese mainland, it has become a familiar "I like it".

There are many opinions about the meaning of this classic M-shaped symbol, which are summarized as follows:

1, first of all, the artistic treatment of the founder and brand name McDonald's initials m;

2. The four lines of "M" are like four golden French fries;

3, symbolizing two open golden Double Arch, symbolizing joy and delicacy, symbolizing that McDonald's "Q, S, C&V" constantly attracts customers into this happy door like magnets. ?

There may be another reason why McDonald's uses the double arched "M" logo: according to Freud's theory, McDonald's double arched represents the breast of a mother nursing her child. In the post-80s marketing planning, McDonald's did make use of the inner children's psychology of tens of millions of people, especially children's psychology.