Brand planning direction, called copywriting; In terms of product packaging, it is called product copy; The direction of e-commerce operation is called public relations (copywriting direction); The direction of the media is called editing.

Main work

Writing newspaper advertisements, magazine advertisements and posters;

Write enterprise samples, brand samples and product catalogs;

Write daily leaflets and various brochures;

Write DM direct mail advertisement, including envelope and email body;

Writing TV advertising scripts, including shots, narration and subtitles; Write scripts for TV feature films;

Write the shooting list of TV advertisements;

Write radio advertisements; Translate overseas advertising copy into Chinese;

Writing advertising lyrics, or Chinese (translated) foreign language lyrics;

Writing various forms of online advertisements; Name the website column;

Write internal copy of the website;

Writing mobile phone short message advertisements;

Creative elaboration of writing various kinds of advertising works;

Write advertising slogans;

Write product packaging copy, including: brand name, instructions for use, product ingredients, etc. Name the product or brand and give a creative explanation; Name the roadshow or activity and make creative explanations;

Write the words on the invitation letter and promotional materials at the event site; Give names to various gifts and make creative explanations; Name the store and make creative explanations;