San'guo City, Qingxu, Shanxi, has a cost of 60 million yuan and covers an area of more than 200 mu. Although the popularity of the old TV series Romance of the Three Kingdoms at that time was in full swing, only two years later, the scenic spot was deserted and became an empty city overgrown with weeds. Cold and cheerless Qing Xu San'guo City can be said to be the successor? Dushan county uncompleted residential flats? After the incident, the cultural tourism real estate was unveiled again? Chicken feathers on the ground? What is exposed behind is the common fault of the cultural tourism industry.

In the aspect of investment failure of antique buildings, there are many lessons in various regions, such as Anyuan Jinxiu City and Ganzhou. Harmony bell tower? Theme parks, etc., ultimately failed to get rid of the fate of the Great Depression. Are antique buildings playing at present? Some town? Some city? Banner, hold it up? Dig into traditional culture? Promote the integration of cultural tourism? In the end, it will inevitably end in the increasingly fierce competition in the tourism market.

At the beginning of the construction of 60 million Qing Xu San'guo City, many problems were raised. At present, the tourism industry is gradually turning to the buyer's market, and consumers pay more attention to the cost performance and sense of acquisition of tourism products, and are no longer willing to pay for shoddy products in the era of large investment in tourism. All localities must be cautious when demonstrating the feasibility of the proposed antique buildings, not because the investment in antique buildings is higher and the planning drawings are more beautiful and direct. Release? Instead, we should base ourselves on local history and culture and form our own characteristics.

The Three Kingdoms City Park covers a vast area, and one of its unique selling points is the wax figure created by changchun film studio and the reappearance of various classic scenes of the Three Kingdoms story. However, in Wuxi, Jiangsu Province, there are Three Kingdoms Film and Television City, and then there are China and San'guo City in Hubei Province. San'guo City in Qingxu, Shanxi Province lacks advantages in environment, scale and geographical location. In the quagmire of homogeneous competition, the lack of unique advantages has laid a hidden danger for the decline of scenic spots, so its decline is inevitable. ?