Recently, the Voyager Declaration, the third domestic Lincoln model, was exposed, and the new car is expected to be officially unveiled at the Guangzhou Auto Show.

Lincoln (1809 February 12- 1865 April 15) was an American politician and strategist, and was the 6th president.

Lincoln Motor, a luxury brand owned by Ford, a famous American automobile company, was founded in 19 17. Named after former American President Lincoln, and often playing the role of the American president's car in Hollywood blockbusters, Lincoln established a high image in the eyes of many China people in his early years.

Lengthening Lincoln, comparable in length to a medium-sized bus, was the darling of the wedding in earlier years. Without losing Rolls-Royce, an appearance fee will exceed 10,000 yuan. But it is such a brand with good brand, image and temperament, but its development in China is full of twists and turns.

In fact, as early as the 1980s, Lincoln had already entered China, but the old models and high prices never caught fire. In addition, the domestic passenger car market was small in the early years, and the sales volume in 2007 was about 5 million. Moreover, the United States also suffered an economic crisis in those years. Ford, Lincoln's parent company, began to sell "children" to survive, and later sold luxury brands such as Jaguar Land Rover and Volvo. In this context, Lincoln withdrew from the China market in 2008.

However, from 2008, the domestic passenger car market ushered in a blowout, and in 2009, it surpassed the United States to become the world's largest automobile market.

Seeing that German and Japanese luxury brands earned a lot of money in China, coupled with American luxury brand Cadillac, Lincoln finally couldn't sit still, so he began to enter China for the second time on 20 14.

With the status of pure import and low price at the same level, Lincoln achieved a sales volume of 32,600 in 2065,438+06, an increase of 65,438+080% compared with 2065,438+05, and became the fastest-growing luxury brand in that year.

However, due to the small base, there is still a big gap with Cadillac (110.6 million vehicles) and Lexus (10.6 million vehicles) in the same period, and Lincoln's domestic demand is imminent. Finally, in March of 20 17, the cooperation between Lincoln and Chang' an came to an end.

In March 2020, Changan Lincoln Adventurer, the first domestic model of Lincoln brand, was officially launched. Its rich configuration and high cost performance made the adventurers very popular after listing. Lincoln struck while the iron was hot. In July this year, the second domestic model Changan Lincoln Aviator went on the market. Similarly, compared with similar models, Flyer has a good price advantage and relatively outstanding cost performance.

With the help of two domestic models, Lincoln sold more than 7,300 vehicles in the past 65,438+00 months, up 65,438+003% year-on-year, setting the best monthly sales record since it entered China. Among them, adventurers contributed 4300 sets of sales, and aviators also sold thousands of sets.

At the upcoming Guangzhou Auto Show, Lincoln will bring the third domestic model-Changan Lincoln Navigator. What are the characteristics of the new car? Can you continue the good sales of the first two models?

In terms of appearance, the domestic version of the navigator is basically the same as the overseas version, adopting the latest design language of Lincoln family, and the front face has the meaning of being in line with the big brother navigator, and the overall gas field is created in place.

The body size of the new car has not been announced, but referring to the same size of domestic adventurers and aviators as the overseas version, most domestic navigators will continue the body size of the overseas version. The length, width and height of the overseas version are 4849/1936/1691mm, and the wheelbase is 2849mm, which is basically the same as Cadillac XT5.

Spy photos of new overseas pilots

Inside the cash navigator

The interior is still a mystery, and there are two versions circulating in the market. One is to adopt the design of new overseas navigators, and the overall layout is similar to adventurers and aviators, with a good sense of hierarchy and luxury; The other version retains the design of the current imported navigator, which is old-fashioned and lacks a sense of fashion and technology.

In terms of power, domestic navigators will continue to be equipped with 2.0T inline four-cylinder engines and 2.7T? V6 engine, in which the maximum power of 2.0T engine is 248 horsepower; The maximum power of 2.7T engine is 325 horsepower. In terms of transmission, they are all matched with 8-speed automatic manual transmission, and some models provide four-wheel drive systems.

At present, the price range of the navigator on sale is 38.88-56.5438+0.88 million yuan. Considering the import taxes and costs, the price will definitely drop after domestic production in the future, which may be close to Cadillac XT5 (3.297-4.697 million).

Considering Lincoln's brand influence, the domestic navigator will mainly face Cadillac XT5 after listing. Both cars are American luxury cars, about the same size. The advantage of the navigator lies in the power, and the interior design is stronger (if the navigator uses the same interior); Cadillac XT5 terminal offers great discounts and more attractive prices.

Compared with Mercedes-Benz GLC and BMW X3, domestic navigators have certain advantages in power and body size, but they are still inferior to their rivals in brand influence and user reputation.

Compared with other luxury brands, Lincoln's localization is very late, but good food is not afraid of late. Both models launched in the early stage have received good market feedback. Will the upcoming domestic navigator continue the momentum of the first two paragraphs? We will wait and see.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.