Planning is a kind of strategy, plan, plot or planning, which refers to the structure of individuals, enterprises and organizations. In order to achieve a certain goal, they fully investigate the market environment and related environment, follow certain methods or laws, make systematic, careful and scientific predictions about what will happen in the future, and make scientific and feasible plans.

Planning is the strategic planning of enterprises, which provides a scheme designed according to the principle of benefit for rational decision-making of enterprises. Avoiding risks and pursuing maximum benefits are two major functions of planning. Generalized planning involves the development strategy and brand strategy of enterprises; In a narrow sense, it involves marketing management, advertising strategy and market management of enterprises.

2, the content is different

Planning includes: market research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, price planning, marketing channel planning, promotion planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning, relationship marketing planning and micro-marketing planning.

In modern life, planning is often used to describe a plan to do something, or the name of a position.

3. Different emphases

The creative requirements of planning are higher, and the planning emphasizes practicality.

Extended data:

Planning elements:

The process of human conception probably includes: generating ideas in different ways of thinking, turning good ideas into creativity, and turning ideas with goals and possibilities (or working with creativity) into planning.

Therefore, planning is different from conception and creativity, and it should include the following three elements:

1, it must be original.

The content of the plan must be novel, amazing and interesting.

2. It must be creative and directional.

No matter how good the idea is, if it lacks a certain direction, it will inevitably be out of touch with the goal, so it cannot be called planning.

3. It must be possible.

Planning is possible under the constraints of existing manpower, financial resources and material resources. Otherwise, even the best idea is empty talk.

Baidu encyclopedia-planning

Baidu encyclopedia-planning