Chinese Valentine's Day is approaching, and the hotel marketing department speculates that this time Chinese Valentine's Day will usher in a small climax of wedding banquet consumption in our city. In order to further stimulate the wedding banquet and related catering consumption in xx Hotel, after discussion by the hotel marketing department and relevant departments, it was decided to carry out the wedding banquet marketing activity of "Marrying the Wedding Banquet and Satisfying the Wedding Banquet in xx" to promote and stimulate the wedding banquet consumption in xx Hotel. The following xx hotel wedding marketing plan (draft) is specially formulated.
I. Theme
A happy marriage is satisfied by God, and the wedding reception is in xx.
Second, the general idea
Give full play to the hotel's own advantages, innovate the arrangement of activities, organize effective marketing activities with the theme of "holding a wedding banquet in xx" through a series of publicity and planning, and make xx Hotel truly become an ideal hall for wedding banquets of newlyweds.
Third, the activity time
Xx month of Xxxx year to xx month of xxxx year.
Four. Activity content
1, free wedding audio facilities for more than ten seats.
2. There are two welcome signs in the lobby, and more than ten seats are provided free of charge.
3. For more than ten seats, one creative silk flower Arch will be provided free of charge.
For more than ten seats, holiday banners outside the hall will be provided free of charge.
5./kloc-Ballrooms with more than 0/5 seats can be painted with holiday background (including names of newcomers) free of charge.
6. 15 seats/night or more, provide a deluxe wedding room free of charge (including exquisite breakfast for two the next day).
7./kloc-a set of exquisite table flowers (flowers) for the main table is provided free of charge for more than 0/5 seats.
8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 10 seats will receive a multi-layer wedding cake on the wedding day.
Five, the wedding package standard
1, Centennial Banquet 688/ table (10 people)
2. Golden Jade Wedding Banquet 788/ table (10 person)
3. Pearl River Bijiang Wedding Banquet 888/ table (65,438+00 people).
4. Long Feng Cheng Xiang Banquet 988/ table (10 people)
5. Love is like oxygen banquet 1088/ table (10 people)
Sixth, publicity and promotion.
1. Make this activity into a leaflet with pictures.
-Newspaper folder
-Distribution of people in urban areas
-Cooperate with wedding photo studios or wedding companies in a mutually beneficial way and put up promotional leaflets in their stores.
-Placed in all business locations of the hotel.
2. Elevator room pop/ lobby pop
Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests to understand and promote.
VII. Division of labor
1. The marketing department is responsible for the publicity and production of this event.
2. The front office of the Food and Beverage Department is responsible for specific operation services, scene layout and other matters.
3. The catering kitchen is responsible for the verification of the dishes and vegetable prices of this activity.
4. The general office is responsible for organizing employees to distribute leaflets in downtown areas.
The housekeeping department is responsible for the preparation of the wedding room.
6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.
Eight. cost budgeting
1, silk flower arch: 2.35m * 2m =xxx yuan (can be used for a long time).
2, ordinary inkjet printing: X yuan/square meter *xx square meter =xxx yuan (famous stickers, the whole can be reused)
3. Table flowers: 35 yuan/serving * 1 serving =35 yuan.
4. Wedding room: deluxe single room xxx yuan/night.
5. Cake: 180 yuan/serving.
7. leaflet: x/ piece *xx =xxx yuan.
8. Newspaper folder fee: X yuan/sheet *xxx sheets =xxx yuan.
9. Elevator pop:xxx yuan/piece *2 pieces =xxx yuan.
Nine, with a leaflet sample (omitted)
X. comments
This plan is still a draft, and the shortcomings and imperfections need to be adjusted according to the actual situation. Please invite the managers of relevant departments to participate in the discussion before making a decision.