An important medium to convey respect is always associated with the beautiful feelings of human beings. When people give gifts to each other, they only stay on simple gifts at first. With the development of society and the progress of civilization, simple gift books
The body can't completely cover the contents of the gift. Excellent packaging can increase the added value of the gift, including "spiritual added value" and "material added value". From the perspective of spiritual added value, gift packaging is the only curtain between the gift and the recipient, as if it can make a visual sound, like pouring out one's heart to the recipient. That's a gift.
Voice-telling the connotation and characteristics of the gift, but also the voice of the giver-can express the meaning and friendship of the gift, which can stimulate the mood of the recipient and arouse his psychological reaction. It's better than the first sight.
Packaged gifts add a lot of unexpected spiritual enjoyment. Judging from the actual added value, the packaging of gifts can be preserved after use. Exquisite craftsmanship can be used as decoration to beautify life; Strong enough to hold or make things.
He uses it. The material properties of packaging make the friendship of gifts continue and have a long-term effect on our lives. Gift packaging is more exquisite than other packaging in terms of material, structure, decoration and production technology, and pays more attention to the aesthetics, interest and cultural connotation of packaging. This may be due to people's "courtesy"
Sincerity and concern. The Chinese nation has been a world-famous etiquette country since ancient times, and thousands of years of ancient civilization have brewed a long-standing gift packaging culture. During the Spring and Autumn Period and the Warring States Period, there were already exquisite decorations for sale.
Packaging, in the Tang Dynasty, Ming and Qing Dynasties, gift packaging technology became more and more exquisite. In the packaging of utensils, no country uses silk as a material as widely as China, which is determined by the specific history and culture of China.
. The world is a huge family system, and the colorful cultures of various countries and nations have different signs and connotations. In the long river of history, this is unique and has strong national and racial characteristics.
The symbols and connotations of colors have given birth to unique etiquette and customs, which are manifested in dance, music, murals, costumes and gifts in various ways. Gift packaging is also the cultural connotation of all countries and nationalities.
A form of artistic expression of folk customs is expressed in different ways in different countries and regions. In the gift packaging of traditional customs such as celebrations, weddings and reunions, we can strongly feel the differences in colors and pictures caused by different national cultural connotations between the East and the West.
The case, structure and decoration style are very different. China people admire red, and they also like warm colors such as yellow and orange. In the traditional concept of China people, red represents happiness and symbolizes enthusiasm, vitality, joy and enthusiasm. Bright yellow used to be
The special color of Emperor China, in the eyes of China people, yellow has the meaning of authority, brilliance, wisdom and nobility. Orange symbolizes yang, vitality, positivity and cheerfulness. So, every wedding in China, every Spring Festival.
In traditional festivals such as autumn, gift packages are mainly warm colors with high saturation, such as red, yellow or orange, to reflect the festive and warm festive atmosphere. In some countries in southern Europe, yellow and light colors
Red stands for tacky. In Pakistan, nationalists hate yellow more because Brahmin monks wear yellow robes. In the traditional concept of Americans, blue means trust, conservatism and idealism, and Europeans hold the same view. In addition, white also represents purity, liveliness, joy and cleanliness in their minds.
White. Therefore, most wedding gifts given by Americans are packaged in pure, elegant and noble blue or white to express their wishes for the faithful love of the bride and groom. In the arid Middle East, blue is considered as the color from heaven. So blue and white porcelain is particularly popular in the Middle East. In Belgium, blue is a taboo color.
In Egypt, some people regard blue as the devil. It can be seen that due to the differences in traditional culture, folk customs and people's feelings, there are great differences in the perception and understanding of colors among different countries and nationalities. China people's outstanding feature in gift packaging is the use of auspicious patterns. On the gift packaging of traditional festivals such as the Spring Festival and Mid-Autumn Festival, "the Goddess Chang'e flying to the moon" and "Four Happiness" can often be seen.
People "and other modes; In the blessing and birthday packages, turtle crane is often used to express longevity, heaven and earth symbolizes longevity, fish symbolizes surplus and peony symbolizes wealth.
"and other modes. China's traditional patterns are rich and colorful, usually taking natural images or traditional stories as the theme, and expressing people's beautiful life with implicit metaphors such as implication, symbol, borrowing and analogy.
Pursuit and hope, it focuses on the meaning of good luck, which is different from ordinary decorative patterns. Due to the differences of regional culture and national temperament, each nation's favorite decorative patterns have a unique style trend. People in cold Nordic countries tend to appreciate blue ones.
Cold gray tone, mostly with plants as the theme, simple pattern and moderate symmetry; Germans, strong-willed and rigorous, prefer patterns with steady colors and simple lines; France advocates aristocratic temperament.
People have a special liking for rococo patterns with complex curves and attention to details; In Zimbabwe, people who believe in tribalism like multi-line and multi-angle views composed of contrasting colors such as black, white and red.
Strong geometric patterns.
With the development of modernization, countries and nationalities in the world are getting closer and closer, rich and colorful cultures interact and penetrate each other, and global development and integration bring more to gift packaging.
Broad design space. In the style of packaging design, it emphasizes a natural, friendly, simple, healthy and environmentally friendly aesthetic consciousness. Designers no longer blindly pursue gorgeous and luxurious over-packaging, but express.
There are various styles, including city commercialization, court etiquette, literati elegance, fashion popularization, folk secularization and so on. In modern society, in addition to quality assurance, the sale of goods depends largely on the packaging of products, especially gift packaging. Facing the colorful world packaging culture, I
Only by establishing their own unique packaging personality can they be in an invincible position. China's culture is profound, China's long history and culture have written the artistic soul of the Chinese nation, and China's art has a complete system.
And rich connotation, it is difficult to find a unique design culture language that can be truly accepted by the world and has the personality of China people. This requires designers to get as much information as possible from China culture.
Innovating on the basis of learning from foreign excellent cultures. This is not a problem that can be solved in a short time, and we designers need to innovate constantly in practice. We should find a unique design language with China's personality and make excellent gift packages with China's personality, so that they can run through China people's lives and integrate into the world.
In China, it has brought the traditional culture of the people of China, the warm friendship of the people of China and the peace-loving desire of the people of China to the people of the world.