In terms of stocking, I think we should pay attention to the following points: the reasonable collocation of high, medium and low-grade cigarettes. I summarized the cigarette sales data of stores since this year, calculated the sales ratio of high, medium and low-grade cigarettes, so as to find out the cigarette consumption of the surrounding residents, and then referred to the sales situation of "Two Festivals" last year, and finally determined the brand, grade and quantity of "Two Festivals" cigarettes stocked this year. Best-selling brands are the main ones, supplemented by alternative brands. Best-selling brands are the focus of my stocking because of the large market demand. I will buy as much as the general tobacco company supplies. At the same time, because the cigarettes of best-selling brands are easy to be out of stock, I usually choose two or three substitute brands to stock according to 20% of the total inventory of best-selling brands. Pay attention to the group buying and wedding market. The group buying and wedding market is a "big cake". The holiday season is also a time when the group buying and wedding market is active. I will communicate with potential customers in advance to understand their specific needs, and then stock up accordingly. "Gift box" goods can not be less. During the festival, there was a great demand for gifts, so I ordered some "gift boxes" for standby. Cigarette sales need more skill than stocking. The following are some of my experiences: keep the store clean and fresh, put cigarettes neatly and beautifully, and match with appropriate lighting-a good shopping environment can win customers' favor. Fully display the selling points and advantages of cigarettes and stimulate consumers' interest in buying. For example, give customers a cigarette at the right time to provide them with a specific experience. Carry out promotional activities. For example, buying and giving activities are carried out to stimulate consumers' desire to buy by giving small gifts. Grasp the customer psychology. For example, retailers can grasp the herd mentality of consumers and make recommendations: "Many people buy this brand, and everyone says it is good." (Lu finishing) My views on the "two festivals" stocking Tong Cailu, a retail customer in Harbin, Heilongjiang Province, said that National Day and Mid-Autumn Festival are the golden periods for cigarette sales. How do retailers stock up before the "two festivals"? My approach is: stock up first. Whenever the festival comes, some best-selling cigarettes may be out of stock, so I usually start hoarding tight cigarettes very early. When the festival comes, my cigarette reserve can basically meet my daily sales during the festival. Reasonable stocking. Don't blindly hoard goods, let alone grab what others are robbing. We should choose the brand, grade and quantity of cigarettes to stock according to the location of our store, the average monthly cigarette sales and the consumption habits of the surrounding residents. This requires retailers not only to always pay attention to the surrounding consumption changes, observe and capture the market consumption trends in time, but also to make daily sales records of cigarette brands, so as to be familiar with which brands sell well and which brands are unsalable and stock up reasonably. The variety is complete. Customers have different tastes and different needs. In addition to preparing more popular cigarette brands in our store by experience, we should also buy some cigarette brands with less sales or not common in the local area to achieve a complete range. During the festival, some young people who come back from other places may like cigarette brands that sell well in their places of work-only by making all the varieties can more customers buy satisfactory cigarettes. Zhou Wanhong, a retail customer in Yidu City, Hubei Province, dictated that Mid-Autumn Festival and National Day are approaching, and commodity sales are becoming increasingly active. How can retailers achieve better business performance? Here are my suggestions for stocking: get ready early. Early preparation includes early preparation, early preparation of funds and early observation of market consumption trends. Early inventory can help retailers understand the cigarette inventory in the store and prevent the randomness of ordering. At the same time, through the inventory, retailers can find the problems and sales rules in operation, so as to reasonably determine the brand and quantity of orders and improve profits. Because the sales of cigarettes in festivals are large, and most of them are middle and high-grade cigarettes, more funds are needed to stock up. In order to make full use of limited funds, retailers should rationally allocate and actively withdraw funds. For example, transfer part of the funds used to buy other commodities to cigarette stocking to optimize the allocation of funds; Promote the overstocked goods in the store and withdraw funds in time. Affected by the market environment, the popularity of each cigarette brand will be different every year. Therefore, when buying cigarettes, experience can only be used as a reference, and more importantly, it is necessary to be good at observing market consumption trends. Retailers can communicate with account managers more, determine the stocking plan with reference to market consumption trends, and avoid blindly stocking. Adjust the structure. During the festival, there is a strong demand for middle and high-grade cigarettes. In view of this situation, retailers may wish to appropriately increase the order proportion of middle and high-grade cigarettes under the premise of ensuring that the main brands are out of stock to meet the demand of the holiday market. In addition, retailers should actively communicate with the account manager when he arrives at the store, understand the supply arrangement in time, and make a good stocking plan. (high finishing)