As a wedding custom, makeup promotion is an important part of the wedding ceremony. Literally, it can be understood as the groom's urging behavior and the bride's nostalgia for her family. On the one hand, it expresses the bride's resistance to the marriage in the man's house, which is a custom that has been preserved for a long time. In the long history of China's marriage development, it has undergone a transformation from a female-centered to a male-centered one. This change marks the decline of matriarchal society and the rise of paternal society. Women use all means to express their dissatisfaction and resistance to the existing marriage system, even if this resistance is only symbolic. On the other hand, it reflects the bride's fear of married life. The bride hopes to get the groom's attention and protection through makeup promotion.
Makeup urging is also related to the predatory marriage custom in ancient times. Predatory marriage is robbing relatives, but predatory marriage can only be carried out at night, and it will be invalid at dawn. Therefore, the purpose of urging marriage is to ask the bride to put on makeup as soon as possible and get on the bus and leave before dawn. The wedding snatcher can complete the predatory marriage by urging marriage through makeup. Today, the custom of "make-up ceremony" is still popular in rural areas of China, but this kind of make-up ceremony is different in different regions.
For example, in Linyi, Shandong, the day before the wedding, the man sent someone to the woman's house to "make up", which means urging the woman to get married on time. General red and blue coat 1 pair, cosmetics 1 set, male hen 1 pair, fish 1 pair, meat 1 knife. Make-up ceremony usually comes back to the man's house with dowry, so there is a saying that "make-up ceremony can't be eaten as a meal". Chickens are called "longevity chickens". When making up, if the woman leaves a "long-lived chicken", it means that the woman has a "big box" when she gets married. There are "comfort noodles", "steamed bread for the elderly", "baked cakes" and "shoes to worship" (that is, shoes given by the bride to the elders and brothers and sisters of the man's family).