65438+1on the morning of October 2 10, the customers who bought gold in the shopping mall were crowded. The staff said: "judging from the holiday passenger flow, there are still relatively few people at this time." According to the reporter's understanding, thousands of gold ornaments are in the store's C position.
Are there any preferential activities for the sale of holiday gold jewelry? What attributes of gold do consumers value? What is the future trend of gold? The industry believes that in the long run, gold still has allocation value.
Gold store sales are hot.
During the National Day holiday, many merchants launched gold promotion activities, which stimulated the public's enthusiasm for buying.
At about 65438+ 10 on the morning of October 2, the Caibai Jewelry Store in Xicheng District, Beijing was already crowded with customers. The reporter noticed that the customers who choose gold jewelry in the store are mostly middle-aged and elderly people. The staff of the store told the reporter: "There are many people who come to the store to buy gold ornaments these days, especially aunts and uncles. Compared with platinum, they are more willing to buy gold jewelry, which is more valuable. Recently, the sales of gold bracelets and gold necklaces in the store are also good. "
It is understood that the price of 485 yuan/gram of thousands of gold attracted many customers, and the price of gold bars invested that day was 389.90 yuan/gram. During the long holiday, many gold jewelry stores launched a series of preferential activities. "At present, it is 2000 yuan to return to 30 yuan, 4000 yuan to return to 60 yuan and so on. There is no upper limit. " The staff of Caibaijindian told the reporter that there are also activities for members to return points to receive small gifts, and they can also participate in gold repurchase activities later.
In front of the brand counter of a shopping mall, Ms. Wang, a citizen who has bought a gold bracelet, told the reporter: "The National Day promotion is still very strong. The bracelets I saw before can now add up to more than 2,000 yuan cheaper, which is a good deal. " The sales staff of the shopping mall said that the National Day is the biggest activity in the whole year, and it is obvious that the passenger flow is much larger than usual. "The consumers of gold jewelry are mainly women. Generally speaking, young women like to buy pendants, earrings and bracelets, while older women prefer bracelets and pendants. " The salesperson said.
In addition, consumers' demand for gold is diversified. A man who is choosing a necklace told the reporter, "There is a lot of discount on National Day. I am going to buy a gold necklace for my wife. Now the design of gold jewelry conforms to the aesthetics of contemporary women, with many styles and good workmanship. "
In front of the counter where the gold ornaments were placed, a citizen who bought the ornaments told the reporter: "It's not to preserve the value, but to go out to play with the ornaments during the National Day. How beautiful. "
Another staff member told reporters that National Day is also a traditional wedding season, during which many people get married together, which also drives the sales of wedding gold jewelry.
Gold prices are still under pressure in the short term.
Insiders pointed out that due to various signs that the liquidity of the US dollar is tightening, the price of gold is also under pressure.
The data shows that COMEX gold price rose to a high of $2,078.80 per ounce in March this year, and then all the way back. As of the close of 65438+ on1October 3, COMEX gold price closed at 1.702 USD/oz.
One week before the National Day, the Federal Reserve raised interest rates strongly, and the US dollar index once rose above 1 14. Zhang, a researcher at Melia Futures, said that at present, due to the expectation of interest rate hike and the strength of the US dollar, the price of gold is still in the downward channel.
For the future trend of the gold market, Tang Jiarui, an analyst at Everbright Securities, believes that on the subdivided track, gold jewelry, cosmetics and other categories, especially gold jewelry, will benefit from part of the demand after marriage.
Song Yiwei, an analyst at Bohai Securities, said that COMEX gold price may rise slightly in the fourth quarter, considering that the Fed is expected to slow down the rate hike at the end of the year. At the same time, if geopolitical conflicts escalate, it will also have an impact on the short-term trend of gold prices.