How does Taobao make posters? How to design Taobao posters?

How to make an event poster How to make an event poster

How to make event posters? Taobao's career must be inseparable from pictures. From the moment the buyer enters the store, it is natural to react to our home screen poster, so we say that the home screen poster can promote the transformation of the baby in a certain sense, whether it is a detail page poster or a detail poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!

First, Taobao shop must understand color matching and copywriting applications.

The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted by color or distinguished by font size. Copywriting is also divided into main copy and auxiliary copy. The main text is generally more prominent than the auxiliary text, and some other English or auxiliary texts can be properly matched to make the page more beautiful. In color matching, colors can't interfere with commodities, but can be clearly defined, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.

Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with the basic understanding of color.

Give you a hint. Many friends have a basic understanding of color, and there are many about spending time with mothers. I don't need to say anything. In fact, there is a color matching roulette wheel in PS. You can find the window extension function-Kuler, which is the color roulette wheel, in the menu bar at the top of PS. Here is a simple screenshot to explain the recommended combination:

As shown in the figure, each picture matched with the color wheel is the result of the overall color matching of the color wheel, so that you don't have to worry about how to match the colors.

Second, the composition techniques of common Taobao shop poster design

In fact, any poster, we have to think about the layout, where we should make a product or copy, and then determine the structural positioning, layout planning, search materials to find elements, so as to achieve better results in design.

Three, want the poster to stand out, you must know five skills.

1. Create a poster atmosphere through festivals.

Planning holiday posters in advance, using the festive atmosphere to design, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and elements can include Santa Claus, gifts, deer and so on. , the main color can be red. At the same time, you can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc., and design them according to the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.

2. Create a poster atmosphere through the scene.

First of all, the poster design at the scene gives people a very atmospheric and artistic feeling. Simply deal with the background and show it in copywriting. A good poster, in which the copy accounts for 30%, is very important to make the poster copy layout of the scene, and it must be integrated into the scene to appear atmospheric.

3. Create a poster atmosphere through theme design.

Theme posters are more common, and the atmosphere created is easy for consumers to sing bad. For example, our theme is midsummer, and the artistic conception that can be associated with the theme is blue sky, summer, green leaves, flowers and plants, coolness, outing and so on. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.

4. Create a poster atmosphere through the color block background color block.

In fact, the collocation of color blocks is a flat design technique and an instant popular design technique. Through the use of color blocks, shapes and other elements to design posters, flat expression techniques make the picture present a simple and clean feeling, which can focus on products. At the same time, flattening technology is also used in many activities.

5. Create a poster atmosphere through three-dimensional artistic conception.

Three-dimensional artistic conception poster design, now many big stores are designed in this direction, which requires the designer's material synthesis skills and imagination. Various design techniques emerge in an endless stream, which of course requires extremely high design skills.

Today, we will share it here. Poster copy, product and background complement each other. As long as you pay attention to the integration of primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching and background with some composition skills, I believe you can also make better results.

; How to design Taobao posters? 1, Taobao poster background

Solid color background: this is easy to understand, that is, a color background, pure black, pure white, pure gray and so on.

Blurred picture: I found that this is a blurred background that has become more and more popular recently. In the whole poster, only the details of the baby in the main background are clear, and the others have been blurred. There seems to be so many elements in the background, but you can't see anything clearly if you look closely.

Real shooting background: For example, some outdoor photos, without too special treatment and blurring, directly put the whole picture out as a poster. This is the real shot background.

Background: There is a poster. The background picture is obviously not taken with the baby to be promoted in the foreground, but spliced together. It mainly emphasizes an artistic conception, such as a piece of green grass in the spring background.

2, Taobao poster design color

With regard to the color problem of Taobao shop, we got the following data: all the backgrounds that interfere with the main screen elements are being used less, and the combination of real shot and virtual shot only accounts for 15%, and solid color accounts for 50%. In 35% of the picture background, light green, light pink and light color are the majority, which are very close to solid color.

To sum up, I think big sellers tend to use simple poster background color, and the real shot background and fuzzy background are abandoned by most big sellers. Even the real shot background and fuzzy background are compared with the baby in the main picture. Therefore, I suggest that when making promotional posters, try to use solid colors or faint background pictures as the background, so that it is easier to highlight the main baby and promotional copy.

3. How to use copywriting in Taobao poster design?

They are all explosions. Big sellers attach great importance to overall marketing. In terms of decoration details and copywriting, the picture quality is obviously better than that of small sellers. They are not only marketing this treasure, but also marketing the whole store, brand and category. The whole baby details page is natural, and every detail on the page is displayed in a unified style. It is easy to drive the sales of other models with a fire, and it is also easy for others to remember the brand and come back next time.

On how to design Taobao posters, Qingteng Bian Xiao will share with you here. If you are interested in page layout, website design and graphic processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

The above is what Bian Xiao shared about how to design Taobao posters. For more information, you can pay attention to Global Ivy and share more dry goods.

How to make Taobao main poster with PS? (1) enter PS.

(2) Click File New.

(3) Enter a name to set the width and height of the main screen, and click OK.

(4) Click the file to open.

(5) Select the product picture and click Open.

(6) Press ctrl+A to select all the pictures, and ctrl+C to copy the pictures.

(7) Click the main drawing file.

(8) Press ctrl+V on the keyboard to paste the product drawing into the new main drawing.

(9) Click the T-shaped tool or other tools on the left.

(10) Click on the main picture.

(1 1) DIY the main picture information with ps tool.

(12) Click the file after editing.