Real estate portal-SouFun.com June 5, 2006 09:09 Henan Business Daily
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On June 3rd, "2006 China Zhengzhou Big Kitchen Culture Festival, Modern Kitchen Supplies Expo and Agricultural Products Fair" kicked off in Zhengzhou Big Kitchen Agricultural Products Logistics Port. At the opening ceremony, CCTV host Zhou Tao, three lead singers of Auspicious Three Treasures, He Jie and Jane Zhang, famous singers and Dai Yuqiang performed on the stage. More than 400 manufacturers from all over the country and even Australia, Portugal and other countries attended the opening ceremony. The scene of the opening ceremony can be described in one word: "hot". This cultural festival will last until June 6th.
65438+100000 people catch up with grain collection.
At 9: 00 am on June 3, when the reporter came to the large kitchen agricultural and sideline products logistics port more than 2,000 meters west of the intersection of Zhengshang Road and Xihuan Road, it was already crowded. Even the square outside the gate of the logistics port is filled with various kitchen exhibits such as porcelain and food.
As soon as I entered the gate, I was attracted by the smell coming from my face. Flavor snacks from all over the country are placed on both sides of the road, and citizens who taste delicious food are crowded with the middle aisle. What Tianjin Goubuli steamed stuffed bun, Beijing roast duck, Xinjiang kebab, Shanghai Arabian barbecue, Taiwan Province hot dog, Shanghai crab roe steamed buns, you name it. According to the reporter's rough calculation, there are no fewer than 50 snacks and only five or six selling beggar chickens.
"I'm here to taste snacks from all over the world. This kind of opportunity is rare. " A lady said with a smile. She said that she lives in the nearby community of Hu Guangyuan, and she knew the news of the Big Kitchen Culture Festival very early. She thought that manufacturers mainly wanted to show their products rather than sell them at the exhibition. Some kitchen supplies must be cheap and good, so they came early in the morning. I didn't expect so many snacks, so it was.
Several 20-year-old girls are students from nearby universities. Besides wanting to buy some snacks, "I heard that He Jie and Zhang are coming over. They are our idols. They just want to meet them. "
For the opening of the cultural festival, the residents nearby are more realistic. For them, the opening of the big kitchen logistics port is tantamount to opening a kitchen supplies market at home. Mr. Zhao, who runs a hotel nearby, said that because there are almost no big stores in the West District, every time a hotel needs to buy a lot of hotel supplies, it needs to go far away, which is time-consuming and laborious. In the future, it will be very convenient for both residents and nearby businesses to guard the big kitchen market.
It is reported that on June 3rd, more than 654.38 million people attended the Cultural Festival.
A person in charge of the Cultural Festival said that there were more than 1400 exhibitors attending the Kitchen Supplies Expo that day, all from manufacturers, and even the staff in A Zheng office were not invited. In addition, the Cultural Festival also held a variety of activities such as "Big Kitchen Cup" China Chef Competition and folk artists' stunts.
The opening ceremony venue is heavily guarded.
As we all know, Zhu Jun, Zhou Tao, Jane Zhang, He Jie and Guo Feng will perform at the opening ceremony of the Cultural Festival. After asking about the venue of the performance in a conference hall in the south area of the big kitchen logistics port, the reporter rushed there.
Upon arrival, I found a large group of security guards gathered at the entrance of the venue, some of whom were holding big wolves. They are mainly responsible for the VIP security work that day, and citizens without admission tickets are not allowed to enter. The reporter also bypassed three entrances before he was finally allowed to enter the venue.
In this regard, the relevant person in charge of the event organizer explained that since the entire venue can only accommodate more than 1000 people, if you don't enter the venue by ticket, you will not be able to control the order at the scene.
At around 9 o'clock (10), the host announced the official start of the Big Kitchen Culture Festival, the Modern Kitchen Supplies Expo and the Agricultural and Sideline Products Fair. Zhao Jiancai, Mayor of Zhengzhou City, and An Huimin, Vice President of China Business Federation, delivered warm speeches successively, expressing warm congratulations on the opening and operation of "One Festival and Two Sessions" and "Zhengzhou Big Kitchen Agricultural and Sideline Products Logistics Port", fully affirming the business philosophy of "Big Kitchen", and wishing "One Festival and Two Sessions" to become a never-ending special event and make greater contributions to the rise of the Central Plains, the rise of Zhengzhou and the economic development of Zhengzhou.
Stars help climax after climax.
At 9: 30, as the host announced the start of the cultural performance of the Big Kitchen Festival, 10000 colored balloons and 1000 pigeons flew into the sky, and the salute sprayed colorful stripes, which was really beautiful.
Finally, the host announced: "Famous CCTV hosts Zhu Jun and Zhou Tao also came to the scene today." The venue suddenly boiled up. In the applause of the audience, the two hosts smiled and walked onto the stage. The reporter's long guns and short guns were immediately aimed at them, and the flash kept flashing.
The dance "Dumping big braid" from Luoyang, the martial arts performance from Tagou Martial Arts School of Shaolin Temple and the dance "Xiao Shao Jiu Cheng You Feng Yi" from Shandong pushed the atmosphere of the venue to a climax again and again. When Super Girl He Jie appeared, there was a scream at the venue. Then, Shine Wong, an actor of Henan Opera, won applause from fans of Henan Opera. It seems that the organizers also fully considered the hobbies of all ages when inviting stars to participate in the performance.
Then, the three lead singers of the Auspicious Sambo sang the Auspicious Sambo, singing folk songs for relatives only, the brief chapter sang counterclockwise, and Qu Biao sang that guests from afar please stay. Every song will attract applause and cheers. Guo Feng's song "Let the World Be Full of Love" pushed the atmosphere of the performance to a climax. Finally, in the song "See You Twenty Years Later" by Dai Yuqiang and Yin Xiumei, the 58-meter-long Chinese flying dragon and the 35-meter-long Chinese flying phoenix slowly flew into the sky, announcing the end of the performance.
"Turning China's granary into China's kitchen" became the most frequently mentioned sentence during the "one session and two sessions" of the big kitchen. The big kitchen agricultural and sideline products logistics port wants to become an ideal leading enterprise to realize "turning China granary into China kitchen".
"Turn China Granary into China Kitchen"
When it comes to Zhengzhou's building materials market, we can't help but mention Zhengzhou's building materials world, which has a leading position in Bianlu, Zhengzhou. When you buy building materials in Henan, everyone knows that you are going to Zhengzhou East Building Materials. In the past ten years, Zhengzhou Building Materials World Oriental Building Materials has developed from a small market to a leader in the field of building materials circulation in the Central Plains.
In Zhengzhou, there are more than 20 influential markets such as Zhengzhou International Automobile City, Second Ring Road Fruit Wholesale Market and Guanhutun Life Plaza.
These markets are all related to one person-Du, director of Zhengzhou Market Development Bureau. The large kitchen agricultural and sideline products logistics port is also developed and managed by Zhengzhou Municipal Market Development Bureau. As a member, Du put forward the idea and train of thought of "cultivating leading market" in this year's proposal. The big kitchen logistics port, on the other hand, relies on him to build it into a comprehensive market including kitchenware market, wine culture city and condiment market within three years, changing the single management pattern of the previous market and becoming the "leading dream" of the most influential "big kitchen" industry in China.
Du said that "leading markets" refer to large-scale specialized wholesale markets with large scale and high grade, such as Yiwu commodity market, Ke Qiao textile market, Baigou luggage market and Xinji leather goods market, which have a strong influence on similar products markets in the region and even the whole country. To cultivate "dominant market", we must cultivate a huge industrial group at the same time, including many family productions and consortia formed on this basis.
It is reported that "Big Kitchen", as a brand integrating kitchen business culture and related industries, has multiple composite functions such as display transaction, domestic and foreign trade, e-commerce, brand promotion and cultural communication. Set up five professional markets, such as kitchen equipment, liquor, condiments, agricultural and sideline products and parity centers, supplemented by exhibition centers, kitchen utensils museums and other supporting facilities, and build a leading and unprecedented "food culture" business base in China.
"For people, food is the most important thing. Henan is a big agricultural province, and Zhengzhou is located in the hinterland of Kyushu, the thoroughfare of ten provinces. It has unique resources and geographical advantages. It is very feasible to turn this China granary into a China kitchen. " A person in charge of the Zhengzhou Municipal Market Development Bureau said this.
Merchants are enthusiastic about "big kitchen"
At the "first two sessions", many well-known kitchen supplies enterprises at home and abroad gathered. They are optimistic about the prospect of "big kitchen"
Wang Zhi, general manager of Jinxing Beer Group, pointed out that big kitchens create great harmony. As a project in Zhengzhou, Henan Province, the development of large kitchen supplies market depends on Henan and Zhengzhou. From this perspective, the project has built a "Great Harmony". As one of the four major liquor groups in China, Jinxing Beer very much hopes to open up a new world in the "big kitchen".
The catering channel department of Zhengzhou Sinian Food Co., Ltd. also said that a concept can activate a market and make a market more lively. Zhengzhou Municipal Market Development Bureau put forward the concept of "big kitchen" for the first time, which is not only the most vivid summary of the project, but also highlights its culture and connotation. The concept of "big kitchen" can bring Zhengzhou big kitchen supplies market, which is not only a title, but also a potential and bigger market.
Foreign companies also spoke highly of the "big kitchen". Hou Shougang, regional manager of Henan Province of Changbai Mountain Liquor Group in Jilin Province, said that at present, the whole catering industry has entered a new stage of adjustment and development, and some experts have put forward such a concept-a new era of catering, which also means that the catering industry is facing new changes in brand, scale, industrial upgrading and culture, and the scale of the industry is constantly growing. Last year, the turnover of the catering industry was 748.6 billion, and this year it can reach 880 billion. This figure also implies that the docking problem between catering projects and catering industry is imminent. As a major agricultural province in China, Henan's grain output ranks first in the country. The construction of Zhengzhou Big Kitchen can just realize this docking, and at the same time, it opens a new idea for "changing Henan from China granary to China kitchen".
Chen Hongbo, the sales manager of Shandong Jiuyang Electric Appliance Co., Ltd., believes that the development and construction of kitchen supplies market in China is in the ascendant, showing the characteristics of rapid development, large market scale, wide business and service fields, strong specialization, and emphasis on brand building and communication. In Beijing, Shanghai, Guangdong, Shandong and other provinces and cities, a number of professional kitchen supplies markets with strong brand radiation and large trading scale have been built one after another, and good social and economic benefits have been achieved. Under the background of such a big market, the construction of "Zhengzhou Big Kitchen Supplies Market" can be said to have seized business opportunities and provided a new platform for the development of agricultural and sideline products in Zhengzhou.
Jiang Ye, the representative of Sichuan Haoji Food Company, spoke highly of Zhengzhou Big Kitchen Agricultural Products Logistics Port, which is based on the concept of "Big Kitchen in the World", with high degree of specialization, large scale, complete product variety, good market environment and distinctive cultural characteristics. At the same time, the "shoppingpark" business model was introduced, which made cultural and market preparations for building the largest kitchen product market in the Central Plains and even the whole country and adjusting a better new life. It can definitely "go".
Experts get together to discuss the "big kitchen"
On the morning of June 4th, Zhengzhou Grand Kitchen held the Grand Kitchen Culture Development Summit Forum in Yuda International Trade Center. A number of industry association leaders and related industry experts attended the meeting to discuss hot topics and development trends in related industries.
At the forum, Miao Jianping, former director and researcher of the Rural Economic Research Center of the Ministry of Agriculture of China and deputy director of the Expert Working Committee of China Food Industry Association, expounded the viewpoint that agricultural products entered the brand era from the perspective of agricultural industrialization and called for green products, green food and organic food. He called on a group of leading enterprises to actively promote agricultural industrialization.
Lin Runquan, director of the kitchen and bathroom research institute of the Ministry of Construction of China, used "well-off, the key is to look at housing; The key to well-off housing is two bedrooms; The vivid sentence "two rooms, one kitchen and one toilet" summarizes the importance of the kitchen. He pointed out that building a well-off society in an all-round way shows the urgency of building a big kitchen.
Lu Jianbo, deputy director of the Market Consulting Center of the Institute of Market Economy of the State Council Development Research Center, made a market forecast for China kitchen products and objectively analyzed the market competitiveness of China kitchen products.
Two business representatives-Xu, assistant general manager of the marketing center of Hangzhou Boss Industrial Group, and Cai Zhisen, general manager and director of the marketing center of Guangzhou Company-also demonstrated the significance of developing large kitchens from the perspective of their respective products. (Guo Lin/Wen Shipeng/map)
[Related Links] Panoramic scanning "Big Kitchen"
"Zhengzhou Big Kitchen Agricultural Products Logistics Port" is a key project of the government to develop Zhengzhou West District, with a total area of 640,000 square meters. Located in the west of the West Ring Road, north of Zhongyuan Road, south of Zhengshang Road and east of the West Fourth Ring Road, it is adjacent to Lianhuo Expressway and the national South-to-North Water Transfer Project. It is the starting point of "Zhengzhou-Luoyang Industrial Corridor" and has unique geographical advantages.
The first phase of the big kitchen project covers an area of 406 mu, with a building area of160,000 square meters, including five professional markets: kitchen utensils, alcohol, condiments, agricultural and sideline products and parity center. A commercial pedestrian commercial block consisting of fully open and spacious sales and exhibition space and six commercial landscape squares, supplemented by exhibition center, logistics center, kitchen ware museum and other supporting facilities, fully releases the space value of the new commercial platform.
The second phase of the Big Kitchen project consists of a modern logistics zone, a high-tech demonstration park and a headquarters center, with the Puping Park and the leading industrial center of agricultural science and technology as the core carriers, the headquarters center integrating R&D, production, warehousing and logistics transactions, supporting hotels and interspersed with "commercial landscape canyons" to form a complete industrial chain.
"Big Kitchen" is a professional market brand launched by Zhengzhou Municipal Market Development Bureau, with more than 10 years of market operation foundation and more than 30 times of market development experience. After the big kitchen is born as a comprehensive operating brand of kitchenware and related industries, it will build the largest kitchen supplies trading and distribution center in Zhengzhou based on the industrial base of Henan agricultural province. Upon completion, it will become the most influential exhibition, trading and cultural communication center of kitchen appliances industry in China.
The sound of "big kitchen"
1. Right time, right place, right people and building a big kitchen in Zhengzhou —— Ming Jiang, Vice President and Secretary General of China Business Federation.
2. The concept of "big kitchen" can make a market more "lively"-Li Jinxuan, a professor and doctoral supervisor of China Renmin University.
3. Develop market chain, cultivate modern logistics and promote the great development of industrial economy —— Vice President of Liu Zhongguo Commercial Economics Association, Deputy Director and researcher of China Commercial Economics Research Center.
4. Zhengzhou Big Kitchen has developed a suitable project-Zhu Changling, Vice Chairman of China Furniture Association, Director and Secretary General of China Kitchen Furniture Professional Committee.
5. Zhengzhou Big Kitchen should connect with the growing catering industry —— Yan Yu, Vice President of China Cuisine Association, Vice President and Executive Deputy Director of China Cooking Fast Food Professional Committee.
6. On the basis of pragmatic innovation, introduce the concept of "consumption park" and improve the market format and function —— Cheng Jianxin, Dean and Professor of School of Culture and Art, East China University of Science and Technology.
7. We should integrate the "big kitchen" project with the international standards, and rely on the platform of government policies to continuously supplement the nutrition for the "big kitchen"-paid by the vice president of the Asian Resources Department of Australia.